John SouzaENTREPRENEUR | SOCIAL MEDIA STRATEGIST

▪ NYU Graduate▪ Social Media Strategist of the Year▪ Founder of Social Media Magic, SMMU,

& Right Source Social

▪ Reader’s Choice “Best Online Education Website”

▪ International Business Awards (Best Global Training Site)

▪ Social Media Marketer of the Year, Georgia Technology Association (TAG)

▪ Forbes Most Promising American Companies, Finalist

▪ Top 5 Social Media Services for Businesses, 4th Mashable Awards

▪ Most Trusted Social Media Management and Training Firm

▪ 125,000+ Students Trained

Accolades and Awards

Citicorp Center▪ First Job▪ Competitive Salary…▪ Something was still missing

EarlyAmbition!

Social Media Marketing University (SMMU) is an award-winning, interactive, online professional development program attended by more than 125,000 business owners, marketers and success-driven professionals.

OVERVIEW:▪ Founded by Leading Entrepreneur, John Souza▪ 500+ Hours of Online Training▪ World Class Educators ▪ Fully Accredited Curriculum

The Learn, Listen and Implement model

Also known as the “Souza L2I MethodTM,” was developed by John Souza, Founder of Social Media Marketing University. This model demonstrates SMMU’s educational process and assures maximum success for each and every student.

Businesses that have turned to SMMU for Social Media Training.

Universities, Fortune 500 companies, ad agencies, accountants, PR Firms, non-profits, marketers, lawyers, government agencies, small businesses, and everyone in-between. Here are just a few…

Digital Altitude Partnership

Social MediaFast Track

Access To FourMonthly One-HourTraining Sessions

What’s Working NowWe will share what is working and what is new in ourBusiness and invite guests and members to share their newest winning strategies.

The HOT SeatWe will pick sites apart and improve conversions by multiples. You could be a fly on the wall and learn by example or you can put your own site up for review.

Open Office HoursThese are Open Mike Q&A calls with our key staff and resident experts. Ask any question and get a straight answer without any fluff!

Tools and TipsThis is where we demonstrate the newest tools and systems that we use to automate our businesses.

LIVE CHAT

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Facebook Advertising Demystified

Who is David Schloss?▪ Started marketing online in 2007

▪ Focuses on social paid traffic via Facebook, YouTube, Twitter, and various retargeting networks.

▪ Managed paid traffic for various seven / eight figure businesses and consulted with TV personalities and high-end brands in business.

▪ Spent over $8 million (and counting) on Facebook and Instagram traffic alone for clients in the last 2 years.

▪ Been interviewed by Forbes Magazine, Entrepreneur Magazine, Ryan Lee, John Lee Dumas, Matt Wolfe, The Rising Entrepreneur, etc.

Listen Up▪ You will save them a ton of money AND headaches.

▪ Learn how to craft your sales pitch to fit the industry, which should be solution-based benefits vs. feature-based (“look at me”).

▪ Your market is searching for case studies, success, and proof!

▪ Any piece of content, lead magnet, or product that suggests something has been tested and generated results is a HUGE sign of interest.

▪ This is the exact process I use for my clients and personal projects and requires practice.

▪ Expect to try this process 3-4 times before getting this down.

Why Facebook Ads?Here’s why you should add Facebook ads to your marketing strategy include:

▪ Increasing your traffic

▪ Making more sales

▪ Building your email and customer list

▪ Growing your social media reach by getting more followers

▪ Building relationships and trust with your target market

Getting Started with Facebook Advertising

Setup Your Account▪ This training assumes you already have a Facebook ads account and know the

basics of setting up an ad. Here’s a short reminder on how:

▪ Sign in to your Facebook account. If you don’t have a business page, go ahead and set one up now.

▪ At the bottom of your home page, click on the “Create Ad” icon or from your page, click on the “Advertise your page” icon on the right side of the screen.

▪ The easiest way to create an ad campaign is with Facebook’s ads create tool.

Setup Your Account▪ Make sure you’ve already gathered all the information you need for your ad.

▪ Basically, you’ll need your website URL, the specific goal for each campaign, and the budget for the campaign and delivery.

▪ You will also need the time, date, or place, if relevant, and a photo to include in the ad.

▪ Choose your ad objective (this is discussed in the next section).

▪ Next, you need to add your text and images.

▪ Choose your audience and budget, which we look at closer later in the tutorial.

Understanding Facebook’s Compliance & Terms

Understand This…▪ "Given your commitment and understanding to making the

community experience better, we feel comfortable re-enabling the ad accounts that were disabled." - Business Solutions Dept.

▪ Wouldn’t you LOVE to see this response?

Experience This Before?

Experience This Before?

Experience This Before?

Experience This Before?

Experience This Before?

Compliance & Policy▪ All agencies/businesses need to use business manager.

- You can setup new accounts for clients inside your business manager.

- This is where they want you running your ads as a business.

- It helps explain why multiple logins in to your account such as employees.

▪ Use a business email account. They want real businesses onboard.

▪ Marketers and advertisers need to stop trying to game the system if we expect to have their support and communication.

Here’s What Facebook Wants…▪ Facebook strongly believes that advertising can improve the Facebook user experience.

▪ Facebook has no issue with direct response or affiliate marketers. The only issue is proving that what you are advertising can improve the Facebook user experience.

▪ Ask yourself "Would [Name] think this campaign improves the Facebook’s user experience or detracts from it?"

▪ Trust is most important to the policy team.

- Don’t use images that have nothing to do with the offer or ad copy.

- Don’t create ads that use fear or hype.

- Don’t create landing pages that don't disclose the business model.

- Don’t create videos with no player controls and force the user to wait.

Here’s What Facebook Wants…▪ Video sales letters and squeeze pages: Facebook is okay with list building

and sales videos. They are not ok with list building pages that do not clearly identify the business and business model.

▪ Go read the Terms of Service and Page guidelines. Follow them!

▪ In your audiences, delete any UID campaigns you may have run in the past. Also, clean out any ads or pages that are against TOS.

The Best Content for FacebookVideo▪Stories (overcoming obstacles, goals, testimonials, etc.) ▪Live Stream (updates, tips, and “coming soon” content)

Photos▪With influencers▪With team members▪At events▪Results

Long Form Written Content▪Top 5 or 7 Strategies▪Case Studies

Facebook Success

The Beginning…▪ Started fan page with nearly 10K

fans, but they were not engaged.

▪ Wanted to promote DA efficiently and effectively without causing problems with Facebook.

▪ Planned to create content that could help his team grow both on and off Facebook.

The Beginning…▪ Ads were getting disapproved

▪ Ad sets weren’t setup for split testing

▪ Cost per engagement was too high

▪ Click costs were too high

▪ Video views costs were low, but click-throughs were low

The Result…▪ Fan page stands at 15K fans (and counting)

▪ New trials and members are joining his business every day (including upgrades)

▪ Content is being engaged with CONSTANTLY!

▪ Ads are getting approved effortlessly

▪ Split testing is easily done with each campaign

▪ Cost per engagement, clicks, and video views are all LOW COST

Success Stories: Alfredo Delgado

Success Stories

Digital Altitude Partnership

Social MediaFast Track

Connect With Me

http://facebook.com/davidmschloss

david@rampify.com