social media - measurement and strategy in indonesia
DESCRIPTION
Social Media - What, Why and How to Measure the Effetiveness especially in Indonesia. Also tips for make a better engagementTRANSCRIPT
www.facebook.com/banyumurti
@banyumurti
INDRIYATNO BANYUMURTI
www.facebook.com/banyumurti
www.banyumurti.net
“a group of Internet-based applications thatbuild on the ideological multi faceted andtechnological foundations of Web 2.0, and thatallow the creation and exchange of user-
What is Social Media?
allow the creation and exchange of user-generated content”
Social MediaRevolution
Why Social Media?
Revolution
many to many communication
10 Top Sitesin
Indonesia
alexa.com
HOW TO MEASURE?
FACEBOOK PAGE
FACEBOOK INSIGHTFrom: Facebook Page Insight Guide
FACEBOOK INSIGHT
FACEBOOK INSIGHT
FACEBOOK INSIGHT
Reach
FACEBOOK INSIGHT
Engaged Users
FACEBOOK INSIGHT
Talking About This
FACEBOOK INSIGHT
LIKE
FACEBOOK INSIGHT
LIKE
FACEBOOK INSIGHT
REACH
FACEBOOK INSIGHT
REACH
FACEBOOK INSIGHT
REACH
FACEBOOK INSIGHT
Talking About This
FACEBOOK INSIGHT
Talking About This
FACEBOOK INSIGHT
29.4M
You share something on Twitter. People spreadthe word. TweetReach tells you who’s talkingabout it, how many people saw it, and whoabout it, how many people saw it, and who
those people are.
Free Version only give analysis for last 50 tweets
Reach is the number of uniquepeople who receieved tweetsabout your search query aboutthis time period
Exposure is the number of overallimpressions generated by tweetsin this report – the total numberof time tweets were delivered totimeline s. The graph breaksdown how namy Twitter accountreceived how many tweets aboutyour search query
Activity:• Total number of tweets and unique contributors• Time Period (in free version is time period for 50 tweets)• Tweet type break down
Top Contributors:• Highest exposure: contributor who
generated the highest exposurefrom direct impression
• Most retweeted: contributor whoreceived most retweeted
• Most mentioned: contributor whowas mentioned the most times
Most retweeted tweets:• The top three most retweeted
tweets, including automaticretweets or manual retweets (RT@username)
Contributors:Complet list of all contributors:- How many tweets they posted- How many Retweets the received- How many impression their tweet
generated
Tweets timeline:Full list of all tweets in this report
• How many visitors of your blog/site?
• Where visitors came from?
• How long visitors are staying on yourblog/site?
• Which pages of your blog/sites visited most?• Which pages of your blog/sites visited most?
• If visitors came to your site from a searchengine, what keywords they search?
GOOGLE ANALYTICS
Visitors OverviewTime Period
(can be changed)
Daily Visitors
GOOGLE ANALYTICS
Visitors Statistic
Number of visits
Number of unduplicated visitors
Total number of pages viewed
Average number of pages viewed during a visit
Average time duration of a session
Percentage of single-page visits
Percentage of visits that were first-timevisits
GOOGLE ANALYTICS
Traffic Sources
GOOGLE ANALYTICS
Search Engine
Direct Traffic
Reffering Sites
GOOGLE ANALYTICS
Content
GOOGLE ANALYTICS
Social Media Tips for Better Engagement
Be Active!
Be Interesting!
Be Humble!
Be Unprofessional!
Be Honest!
Thank You…
www.relawan-tik.org www.internetsehat.org
Thank You…
@banyumurti