social media november 2007
TRANSCRIPT
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Social media
Hugo Louter
13 november 2007
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Het verschijnsel heeft
niet alleen aanhangers…
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Vroegâh
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Mensen communiceren
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One-to-one
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Geen uitgevers nodig
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Tegenwoordig kan dat goedkoper, sneller, makkelijker
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One-to-many
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Massacommunicatie
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Uitgevers: oligopolie
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Dan komt het internet
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Web 1.0
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Maakt uitgeven goedkoper
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Echter…
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Een koets zonder paarden
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...het blijft one-to-many.
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Breedband en wireless
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Faciliteren many-to-many
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Begin van de tijdmachine…
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…waar veel uitgevers zichnog middenin bevinden
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Zij moeten zich aanpassen
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Van push naar pull
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Van control naarconversation
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Is dit wennen?
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Ja.
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Is dit nieuw?
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Nee.
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Markten zijn ookconversaties
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Wat tot stand komt, komt in het midden, tussen de partijen tot stand
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Waar kennenn we dat van?
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Social media zijn niet wéér eennieuw communicatiekanaal…
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… maar een manier ommarkten te begrijpen.
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Vanaf 2002
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Onafzienbare rij websites en toepassingen die gebruikmaken
van many-to-many
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Online content is gratis
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Rol van uitgevers verandert(© Marco Derksen)
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Van zender…
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…tot community manager
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… of facilitator
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Succesvolle concepten makengebruik van deze gedachte
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Sleutelwoorden
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Tag
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Socialize
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Syndicate
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Via RSS
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Aggregate
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Het combineren van webfeeds
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Re-mix
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Opnieuw ordenen
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Symbaloo: aggregate + re-mix
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Last.fm: socialize + aggregate
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Hyves, facebook: socialize + aggregate
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Wakoopa: socialize + re-mix
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Ning: socialize + aggregate + re-mix
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Technorati: tag + aggregate + syndicate
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NUjij: re-mix
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API’s: syndicate + aggregate
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Wikipedia:
‘Een Application Programming Interface (API) is een
verzameling definities op basis waarvan een
computerprogramma kan communiceren met een ander
programma of onderdeel (meestal in de vorm van
bibliotheken). Een API definieert de toegang tot de
functionaliteit die er achter schuil gaat. De
buitenwereld kent geen details van de functionaliteit
of implementatie, maar weet dankzij de API wel hoe
deze kan worden aangesproken’
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Informatie blijft niet meer bij
de uitgever maar wordt door
gebruikers binnengehaald
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Facebook applications
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‘Digg on your site’
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Google open social
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‘OpenSocial provides a common set of APIs for social applications across multiple websites. With standard
JavaScript and HTML, developers can create apps that access a social network's friends and update feeds’
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Publishing zonder platform of met een oneindig aantal platforms?
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The floor is ours
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