social media overview
DESCRIPTION
Presentation April 12, 2012 to the New Hampshire ProfessionalTRANSCRIPT
Christine HalvorsonHalvorson New Media
Social Media Tools & Strategies
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OldPress releases to newspapers, radio, television
Printed brochuresLetters sent through regular mail
PostcardsPaid ads
• Press releases to newspapers, radio, television• Printed brochures• Letters sent through regular mail• Postcards• Paid ads
Publicity delivery in the old days (15 years ago)
Facebook--2008
E-mail brought us into the
era of semi-instant news, but more was to come…
Twitter--2009
YouTube--2005
Foursquare-’10
LinkedIn—’10-11
Ruh-ooh!
The job of every piece of communication is to
INTRODUCE YOUR BUSINESS
to people who do not know it and to
REINFORCE POSITIVE IMPRESSIONS
among those who do
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The case for using social media in business
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The largest chunk of our online time is spent using social networks and reading blogs
Is the older generation here?•100 percent growth 2009- 2010• 26% use social networks• Facebook is the #3 site visited
Sources: Pew Research Center’s Internet and American Life Project; Nielsen Company
Why social media works
We like what our friends like
Worries: How much will it cost?
• Who is your audience?• What are your messages?• What are your communications goals?
Before you begin, think strategically
We “like” a business & “friend” a person
Create a Business PAGE
Facebook help: http://www.facebook.com/help/?ref=pf
Sample Business Page: PSNH
1) Ask your friends to like you
2) Ask your friends to recommend you to their friends
3) Post good content and post regularly
4) Regularly ask on your Wall that readers “Share”
Tactics for gaining Fans
•Give them valuable content• Ask them to share• Give them somethingto do—contests, polls,answer questions, post their own questions
Next, repeat all of the above
Fans require care & attention
What works• Celebrities o2nd Place: “How to..”
• A Positive Tone• Videos• Timing
Rule of ThumbThe less people want to
be at work, the more likely they are to cruise
social media sites and see your content
Promoting your Facebook presence
Facebook Insights
Facebook Insights
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• A social network that lets you connect with other professionals
• “Facebook for Grownups”• Networking for shy people
Christine Halvorson Halvorson New Media halvorsonnewmedia.com
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you can…
1. Post your resume, with enhanced features & links to your work
2. Build a vast network of potential contacts3. Search for jobs4. Research companies5. Lots more we don’t have time for here…
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• Your Rolodexes linked to other people’s Rolodexes
• I can see yours without asking you
• I can ask to see many more beyond that
Bonus points if you know what a Rolodex is—
Double points if you still own one
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• 80% companies declare primary recruitment tool (source: Socialnomics.com 2009)
• 100% of Fortune 500 use (source: SMS 2009)
• Tremendous growth during economic downturn—cheaper than ads
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Grow your network• After your easy contacts, invite more people• Met them at a conference? Yes.• Met them in the grocery store. No.
The more the merrier!
After your easy contacts, invite more people Met them at a conference? Yes. Met them in the grocery store? No.
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Finding contacts
Find people based on Geography Profession Specific company Industry Your former employers Your former schools
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Closer to home
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Remind folks of you• Include your LinkedIn connection in your
official email correspondence as part of your signature
• Put customized URL on your business cards
• Tell people in person to find you on LinkedIn
• Use the program early and often for best results
Best practices…
Take every opportunity to engage
• Put up a poll• Wrap up what you’re
saying with, “What do you think?” or “What experiences have you had in ….”
• Strive for two-way communications
Get the whole team involved
Stuck for ideas…
• Answer questions• Conduct an interview
• Highlight an employee• Predict trends
• Invite guest contributors• Provide demonstrations/tutorials
• Create lists (Top 5…)• Tell the back story…
• Answer questions• Conduct an interview• Highlight an employee• Predict trends• Invite guest contributors• Provide
demonstrations/tutorials• Create lists (Top 5…)• Tell the back story…
Stuck for ideas?
• Authoritative? • Funny? • Helpful? • Formal? • Informal? • All chatty?• All business?
Not recommended
Not recommended
Decide your tone
How often Who writes Who edits Who approves Days of week Timely subjects Must-cover
subjects
Have an editorial calendar
Know thy reader
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Here’s the key to writing well for social media…
Don’t be boring
Social Media Resources
•Mashable.com•SocialMediaExaminer.com•Ragan.com
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Coming up! Workshops in Peterborough (see flyer)
Inexpensive webinars at HalvorsonNewMedia.com
Ebook: “A Strategic Approach to Social Media for Business” at
HalvorsonNewMedia.com