social media panel presentation. 2014 cleveland nonprofit marketing summit
DESCRIPTION
BVU, Fathom, Greater Cleveland Foodbank and the Cleveland Foundation panelists share insight into social media tips for success and nonprofit best practices.TRANSCRIPT
The Palm of the Project: Putting the Pieces Together
Social Media Success: A Handful of Helpful Insights PanelAugust 1, 2014
Panelists
• Nancy Kelsey• Online Communications Coordinator at The Greater Cleveland Foodbank
• Jennifer Farquhar • Marketing and Communications Officer at The Cleveland Foundation
• Melanie Meyer• Director of Communications and Technology at BVU
• Stephanie Pflaum• Senior Digital Marketing Strategist at Fathom
Moderator: Melissa Mathews, Brand and Communications Manager for Fathom
The Cleveland Foundation• Facebook: 5,086 likes (up 32% since Jan. 1)
• Twitter: 14,400 followers (up 27% since Jan. 1)
• YouTube: 13,553 Views
Social Media Approach• High Engagement
• Variety of Content
• Consistent Posting Schedule
Greater Cleveland Food Bank• Facebook: 3,488 Likes and 1,905 Visits• Twitter: 8,464 Followers• YouTube: 6,425 Views• Instagram: 425 Followers• Pinterest: 336 Followers• LinkedIn: 442 Follwers
Social Media Approach• Event Promotion/Giveaways
• Blogger engagement• Premade post content• Use of hashtags/RTs/tags
• Harvest for Hunger Campaign• Consistent hashtag• Custom graphics • Prepared social media packets
• Twitter Power Hours• Adaptability• Engage bloggers, media and opinion leaders
Fathom
• Facebook: 3,911 Likes• Twitter: 5,47 Followers • LinkedIn: 1,716 Followers • Google+: 25,174 Views• YouTube: 413,298 Views
Social Media Approach
• High Engagement• Consistent Following• Channel-specific posts• Strong emphasis on metrics• Variety of content
BVUBVU
• Facebook: 978 Likes• Twitter: 3,992 Followers• LinkedIn: 357 Followers
Social Media Approach
• Company-wide involvement• Staff competition to submit content• Promotes engagement
• Variety of content• Consistent posting schedule
Thank you! • Any additional questions?