social media & personal branding tips for high school students
DESCRIPTION
Presentation for the Memphis PREP Program, designed to teach high school juniors and seniors how to use social media and blogging to establish a positive online presence, plus activities and topics to avoid.TRANSCRIPT
*photo credit ChrisL_AK
EliRose.com -- @EliRoseSocial
Liz JostesEli | Rose Social Media, LLC
@EliRoseSocial / @LizJosteshttp://www.EliRose.com
Social Media, Personal Websites & Building your Personal Brand
Sunday, May 5, 2013
AgendaIntroductionGeneral Social Media Uses & BenefitsBest Practices & Things To Avoid
Why Secure a Domain in your NamePersonal Website or Blog: Why & How to Use ItWrap-up & Questions
EliRose.com -- @EliRoseSocial
Sunday, May 5, 2013
Social Inventory
EliRose.com -- @EliRoseSocial *photo credit birgerking
How many of you...?
Are active on at least 1 social network?Use at least 1 messaging app?What sites and apps do you use?
Twitter, Instagram, Tumblr, SnapChat?
Who do you follow?Friends, celebs, favorite brands, athletes?
Anyone have a blog?
Sunday, May 5, 2013
Social Media, In GeneralStay in touch with friends
Source of news & events
Connect with favorite stores, restaurants, causes, schools, bands
Share your thoughts
Showcase your expertise
Companies check out social media accounts & Google as a “background check”
EliRose.com -- @EliRoseSocial
Sunday, May 5, 2013
Jobs Lost Due To Social Media
EliRose.com -- @EliRoseSocial
Photos via Business Insider & Huffington Post
Sunday, May 5, 2013
Google Searches Aren’t Just for Adults
@CoachDavidHill from U of Charleston (WV)
Sunday, May 5, 2013
Google & SEO
EliRose.com -- @EliRoseSocial
What is Search Engine Optimization (SEO)?
Why should you care?
Knowing what sites impact SEO can help you target your efforts
SEO is crucial part of marketing yourself and your business
Sunday, May 5, 2013
Good Reasons to Use Social MediaEstablish and build your personal brand
Education
Interests & Hobbies
Skills & Experience
Twitter Resume via Business Insider & WSJ
Causes you care about
Networking
News breaks on Twitter
Camaraderie during events
Fill up Page 1 of Google results in your name
EliRose.com -- @EliRoseSocial
Sunday, May 5, 2013
When you Google Me
EliRose.com -- @EliRoseSocial
Have you Googled yourself?
Sunday, May 5, 2013
Keep in Mind...“The internet is written in ink”. What you post online can be permanent.
Social media moves fast, so be ready to think fast! Going back and deleting is not enough.
People can search your activity history
Privatizing accounts isn’t a guarantee
Screen shots on phone & laptop
Mark Zuckerberg’s sister
EliRose.com -- @EliRoseSocial
Sunday, May 5, 2013
Keep in Mind...News sites can grab and gather updates, and use them in an article.
Buzzfeed & Lamebook
Raid on Osama Bin Laden
Tweets from award shows & sporting events
What you post online creates an image of what you are all about.
This includes photos, comments you leave, and spelling & grammar
EliRose.com -- @EliRoseSocial
Sunday, May 5, 2013
Keep in Mind...
EliRose.com -- @EliRoseSocial
The Bottom Line:
If you wonder, “Should I post this?”, don’t.&
Be prepared to stand behind anything & everything you publish online.
Sunday, May 5, 2013
General Best Practices
EliRose.com -- @EliRoseSocial
Use a clear photo of yourself for your profile picture
Complete all bio and description fields
When claiming a username, use your real name and not a nickname
Don’t tag your friends in unfavorable photos
Keep in mind that social media profiles will pop up high in search results
Don’t rant online. Especially about teachers, boss, etc.
There is no sarcasm font.
Sunday, May 5, 2013
FacebookCover photos are ALWAYS public
Check visibility by section of your profile
Utilize the Friends list feature
Review your Likes! They will be uncovered in Graph Search
EliRose.com -- @EliRoseSocial
Sunday, May 5, 2013
LinkedInFull NameProfessional headlineAppropriate headshotAdjust visibility of sectionsSend personalized new connection requests
Recommendations are great! Ask for them!
Include volunteering, charity, special awards
EliRose.com -- @EliRoseSocial
Sunday, May 5, 2013
Your Personal Website
EliRose.com -- @EliRoseSocial
Purchase YourName.com, even if you don’t plan to use it right away
Having your own .com is great for...Reputation managementPopulate search rankingsCreating a living, breathing resumeOnline hub for you and your social profiles
Sunday, May 5, 2013
My Personal Website
EliRose.com -- @EliRoseSocial
Sunday, May 5, 2013
Popular Platforms
EliRose.com -- @EliRoseSocial
Sunday, May 5, 2013
Some Final Thoughts
EliRose.com -- @EliRoseSocial
The social media platforms and apps of Today will not be the same as those 5 or 10 years from now.
Your digital footprint matters more and more each day.
Colleges and employers will search for you online.
As a reminder, the Internet is FOREVER.
Sunday, May 5, 2013
A Few Exercises
EliRose.com -- @EliRoseSocial
- Choose a username to be used across all social media accounts (Twitter allows 15 characters)- Craft a social media bio (i.e. Twitter limits you to 160 characters)- Create a list of 3-5 keywords that describe you - What are some ideas for you to blog about?
Sunday, May 5, 2013
Terms of Service
• Facebook: – https://www.facebook.com/legal/terms – https://www.facebook.com/page_guidelines.php#promotionsguidelines
• Twitter: – https://twitter.com/tos– https://support.twitter.com/articles/18311-the-twitter-rules – https://support.twitter.com/articles/68877-guidelines-for-contests-on-twitter
• Pinterest: – http://pinterest.com/about/terms/ – http://business.pinterest.com/logos-and-marketing-guidelines/#ads
• Google+: – https://developers.google.com/+/terms – http://www.google.com/+/policy/pagesterm.html – http://www.google.com/+/policy/pagescontestpolicy.html
EliRose.com -- @EliRoseSocial
Sunday, May 5, 2013