Social Media Planning Social Media Planning and Strategy for and Strategy for NonprofitsNonprofits

Presenter:Cindy LeonardBayer Center for Nonprofit Management at Robert Morris University

What’s on Tap?What’s on Tap?Exercise: Analog Social Networking (10

min.)Presentation: Social media planning and

strategy considerations (40 min.)General Q&A (10 min.)

BREAK!! (15 min.)

Play The Social Media Game (1 hour)Small groups / Help each other draft

social media strategies for your NPOs (45 min.)

Defining Social Defining Social MediaMedia

The “If you build it, they The “If you build it, they won’t come…” Issuewon’t come…” Issue

7

The The WAVEWAVE Model Model

You will be creating waves for your organisation. Waves that will help you reach your goals, by identifying them, finding your audience, selecting the tools you will start using, and engaging with your audience.

From a presentation by Arjan Tupan of Capgemini Consulting for Convio

Beth Kanter’s Social MediaStrategy Model

Common ThemesCommon Themes

Who job is it, Who job is it, anyway?anyway?

Assessing Assessing Organizational Organizational ReadinessReadiness

SellinSelling g Social Social MediMedia a to to Your Your BossBoss

What about ROI? How do What about ROI? How do I know if my efforts are I know if my efforts are worth it?worth it?

MCG Jazzhttp://www.mcgjazz.org

(Facebook, Twitter)

Pittsburgh Social Venture Partnershttp://www.psvp.org

(blogging, Facebook, LinkedIn, Twitter, YouTube)

LOGOS Ministryhttp://www.thelogosministry.org/

(Facebook Groups, Yahoo Groups, Blogging, Podcasts, Mobile Apps, YouTube)

Pittsburgh Food Bankhttp://www.pittsburghfoodbank.org/

(Facebook, YouTube, Twitter )

Armstrong Community Foundationhttp://www.accfound.org/ (Blogging, Twitter, Flickr)

Let’s Play the Social Let’s Play the Social Media Game!Media Game!