social media policies
DESCRIPTION
Sarah Wallace's presentation on why you should have a social media policy and what elements you should include.TRANSCRIPT
SOCIAL MEDIA POLICIES
Sarah Wallace
Social Media Writing Services
www.sarahwallace.com
Social Media Policies
Does anyone have one?
75% of corporations said “No”
YES NO UNSURE
Worldwide 20% 75% 5%
Percentage of Employers With Social Media Policy
More than 34,000 employers surveyed worldwide were asked if they had a social media policy in place
Data from Manpower Inc. International: 2009
Why should you have a social media policy?
Efficiency Consistency Privacy & Security
Reputation
Before you start writing…
One policy does not fit all
Efficiency: Time
Creation Engagement Monitoring
Social Media Entails:
Efficiency & Consistency: Communication is key
Misinformation Redundancy Contradiction Inconsistent verbiage and tone
Communication is key because it prevents:
Communicate with…
Customer Service
Production
Traditional Marketing/PR
Other employees
Communication with…
Your legal department
Try not to fight Find harmony Compromise
Photo credit: Rock’em Sock’em Robots
Consistency: Tone
Your social media employees are now:
Customer service Sales IT department
Privacy/Security: Employee usage
Divulging of proprietary information Misrepresenting the company
Privacy/Security: Hire an expert
If you don’t have someone in-house, hire a privacy/ security expert.
Mike Spinney
Privacy Consultant and Principal
Ph. 978-660-4053Email: [email protected]
Mike provides guidance on policy development for companies concerned with the security and privacy implications of social media use by employees.
SixWeight
InfoSecurus, Inc.David JacquetPh: (207) 514 0599 Email: [email protected]: http://www.infosecurus.com
An information security services firm
Privacy/Security: Speaking of passwords
Employees come and go… Make sure you know account passwords If staff leaves, change them
@comcastcares45,788 followers 3,742 followers
Damage Control
How do you respond Who can respond Chain of command Accessibility
Have a procedure in place for damage control
“Dear @SouthwestAir – I know I’m fat, but was Captain Leysath really justified in throwing me off a flight for which I was already seated?”- @ThatKevinSmith
Leads to the question: Is social media 24/7?
Umm, yes…
Monitor manually Use monitoring tools Setup alerts
Make a roadmap for your employees
Tell them how to do it
We use this URL shortener The blog should be upated biweekly We always thank followers We don’t respond to these types of posts And so on…
Going back to legal…
FTC Guidelines
Disclose when you are being compensated - Whether you are being paid for the endorsement and/or have been give free sample of the product
Be truthful in your statements - Make sure they can be substantiated.
Speak from actual experience – Can’t just regurgitate the sponsor's marketing material, it must be an actual experience, opinion, or belief of your own.
Fine is $11,000
Revise when necessary
Your policy will probably change
More platforms may be added More staff Different uses (like adding on IT support) Changes in social media
BioSarah Wallace works as a writer specializing in social media writing services. She helps clients with their blogs, Facebook, Twitter, e-newsletters, web copy, SEO and press releases. In addition to performing these services, Wallace also provides editing, consulting and monitoring/analysis.
URL: http://www.sarahwallace.comTwitter: http://twitter.com/sarah_wallace