social media – practical tips to maximize your online presence
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Social Media practical tips to maximise your online presence by Lilach BullockTRANSCRIPT
Social Media – Practical Tips to Maximize Your
Online PresenceLilach Bullock
www.socialable.co.uk
Founder of Socialable Social media consultant One of Forbes’ top 20 women social media
power influencers Finalist at Best Mumpreneur at 10 Downing
Street International keynote speaker Author
Who is Lilach?
www.socialable.co.uk
Leading digital marketing agency with more social proof than any other agency in Europe
We’ve been online since the beginning
Socialable works with entrepreneurs and corporates helping them generate more visibility, brand awareness & more sales
Who we are
www.socialable.co.uk
What is social media Benefits to business How to be successful Twitter tips Traffic Case Study Facebook Tips
Workshop Outline
Create, share and exchange informationBuild relationships
What is social media?
www.socialable.co.uk
Relationships are built on trust and are the result of getting to know, like and trust someone
It takes time to build good lasting relationships
People buy from people they know, like and trust
Marketing=Building relationships
Great content – content is still king! Lots of value Use various social networks Listen! Communicate with your audience, not to them Social media is all about sharing and building
relationships Consistency Have a plan and take action!
Social media for businesses - How to do it the right way
www.socialable.co.uk
Measuring your results is an essential part of a social media strategy
Engagement levels on each platform
Number of shares, likes & comments
How interested is your audience in you/your business?
Conversions
Measuring
www.socialable.co.uk
Have a strategy Why Who Where What When
How to be successful in social media marketing
The basics: Action Consistency Discipline
How to be successful in social media marketing
Provide great value Content is everything Creative, Original, Controversial, trend
setting
How to be successful in social media marketing
Customize Be consistent with your brand Utilize the bio space with relevant key words Use Twitter’s search features
Twitter Tips
Twitter Tips
Twitter Tips
Engage with your followers Retweet interesting posts Don’t be afraid to ask people to retweet
yours Participate in conversations Get targeted followers
Twitter Tips
Make your tweets interesting, funny or useful Use #hashtags Tweet frequently Send tweets at relevant times in the
day/night Don’t use all the 140 characters if you want
people to retweet
Twitter Tips
Analytics Custom Columns Manage multiple accounts Tweet scheduling Update other social networks (Facebook) Mobile App
Twitter Tools
Tweet scheduling Automatically send Direct Messages to new
followers Automatically follow back Vet new followers Purge delete inbox Multiple accounts
Twitter Tools
Clean up and manage who you follow
Find out who isn’t following you back
Find out which inactive accounts you follow
Twitter Tools
And how not to do it…
www.socialable.co.uk
Post your twitter link on signatures in forums, emails, your business card etc.
Leverage your other social networks to gain followers, for example, promote on your Facebook Fan Pages your twitter account and vice versa
Post your twitter link on your blog, website, offline marketing material, social networks
Find people in your niche and follow them
How to get more Followers
Try to get on as many lists as possible Approach people who are in your targeted area
and who have a large amount of followers and ask them to retweet your tweets
Introduce yourself to like minded people Create competitions/contests Engage with your existing followers, start
conversations, re-tweet others Find people in your niche and follow them
How to get more Followers
Nike vs. Adidas 16,020 tweets 9,30011% follower growth 4% 166,718 new FB fans 80,76177% boost in FB engagement 59% “Through its savvy social strategy, Nike demonstrated that you no longer need prime time to create brand buzz” Jan Rezan, Social Baker CEO
Case Study: Nike uses social media the right way
www.socialable.co.uk
Cadbury reached 1 million fans but only 16% saw their Facebook content
They found a creative way to boost engagement:
Results:- 40,000 new Facebook fans- 350,000 people got involved in the campaign
Case Study: Cadbury increases engagement
Your customers use it Being on Facebook amplifies your message It can become a core part of your customer
service It humanises your business Increases your visibility on social media Can use Facebook insights to measure your
ROI It’s free
For Business
A case study
A case study
Facebook edge ranking Like other people’s pages Share other people’s stuff Use social media share buttons on your page Facebook ads Custom audiences
Engagement Tactics
Traffic
Interaction
Sales
Leads
Measuring your success
Share great content Give value Be Creative Consistent Be disciplined with your time Have a plan Take Action
To be successful
www.socialable.co.uk