Part I: Profile BuildingHow to be Social Like the Millennials

#SocialMediaWorkshop

SOCIAL MEDIA IS LIFE

#Live4Likes

▸ Strong social media presence is great for your career and professional reputation

▸ Frequently sharing thoughtful content can set you up as an expert in your field

▸ Twitter and LinkedIn are efficient ways to get the industry news and updates that matter to you – You can’t join the conversaion if you neglect your @SocialLife!

YOUR SOCIAL JOURNEY BEGINS ON TWITTER…

TWITTER IS EVERYTHING. WHAT YOU TWEET YOU BECOME.

@BUDDHA

IF IT’S NOT ON TWITTER, IT DOESN’T EXIST.

PROFILE BUILDING E

CREATING YOUR 🆕 TWITTER PROFILE

PROFILE BUILDING E

CHOOSING THE BEST 📸 FOR YOUR PROFILE

▸ Profile Picture Specs: 400x400[Displays at 200x200]

▸ Header Photo Specs: 1500x1500

▸ Headshot 🤗 works best for profile picture

▸ More room for creativity in the header photo - choose something that showcases who you are!

PROFILE BUILDING E

DEFINING YOUR INTERNET PERSONALITY 🤖

Next, add a Header Photo🏄🏖 🚵🌄⛷ that makes your profile lookcomplete and makes you look like a hip, witty millennial with all kinds ofinteresting things to tweet

PROFILE BUILDING E

DEFINING YOUR INTERNET PERSONALITY 🤖

Once your selfies are filtered to satisfaction … 📝 Write a

concise Personal Bio featuring both your professional interests /skills and personal details about

how you do you

BUILD YOUR TRIBE. ENGAGE WITH YOUR TRIBE. LOVE YOUR TRIBE.

PROFILE BUILDING E

BUILD YOUR TRIBE

▶ The most important part of your Twitter profile are your followers 👭👫👬👯[tribe]!

▶ The best way to get attention is to be really needy - follow as many accounts as you can and like/retweet/reply wherever possible. People tend to reciprocate.

▶ Always follow-back, it’s polite… and if you don’t, your tribe will abandon you

▶ Use Twitter Lists to organize the accounts you follow so your feed doesn’t get overwhelming or cluttered 🙇

PROFILE BUILDING E

ENGAGE WITH YOUR TRIBE

▶ Now that your profile is off the ⛓, tweet your truth 🗯 and rack up the likes!

▶ The most engaging accounts on the Twitter scene tweet between 20-30 times per week 📈

▶ Try to keep your content balanced between industry expertise & human personality/social skills

▶ Use hashtags and participate in conversations around trending topics

▶ “@” Mention authors of articles or blogs you share

LIKE

RETWEET

@MENTION

#TRENDINGTOPIC

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NOW THAT YOU’RE A PROFESSIONAL - ON TO LINKEDIN

94% OF B2B CONTENT MARKETERS ARE USING LINKEDIN TO DISTRIBUTE THEIR CONTENT.

2015 B2B Content Marketing Institute Report

LINKEDIN IS MORE IMPORTANT THAN OXYGEN

LINKEDIN IS THE MOST EFFECTIVE SOCIAL MEDIA PLATFORM FOR DELIVERING CONTENT.

2014 B2B Content Marketing Trends Report

LINKEDIN IS THE KEY TO SURVIVING THE ZOMBIE APOCALYPSE

J PROFILE BUILDING

LINKEDIN PICTURES & HEADLINE

▶ Choose a clear, friendly, and appropriately professional profile picture. Show yourself “in action” if possible ▶ Add a background image that personalizes your profile and strengthens your personal brand▶ Write a headline that says more about you than just your current job title – pinpoint each of your passions▶ Customize your URL to make your profile as easy as possible to find (just your name is best)

J PROFILE BUILDING

LINKEDIN PICTURES & HEADLINE

▶ Choose a clear, friendly, and appropriately professional profile picture. Show yourself “in action” if possible ▶ Add a background image that personalizes your profile and strengthens your personal brand▶ Write a headline that says more about you than just your current job title – pinpoint each of your passions▶ Customize your URL to make your profile as easy as possible to find (just your name is best)

J PROFILE BUILDING

PERSONAL SUMMARY

Your LinkedIn summary is the most important part of your profile. It is the most valuable piece of

LinkedIn real estate for showcasing your authentic, genuine, amazing, funny, cool self

(your millennial side)

J PROFILE BUILDING

PERSONAL SUMMARY

Tips for an excellent summary:

▶ Summary should be clear, concise, organized, personable and well-developed.

▶ Write as if you are having a conversation with someone.

▶ Begin with a captivating hook and then reel the audience in with your authentic narrative.

▶ Showcase who you are as a professional and what makes you interesting, memorable, and extraordinary

▶ Discuss your values and passions and include what you do outside of work - people to want to know you.

▶You don’t have to be uptight and boring in order to come across as a viable professional!

J PROFILE BUILDING

PERSONAL SUMMARY

Tips for an excellent summary:

▶Efficiently communicate who you are, what you have done, and what you can do.

▶ Include numbers & case studies that prove your success

▶ Avoid buzzwords like the plague

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PERSONAL SUMMARY

▶ LinkedIn lets you add photos, videos, and slide decks to your profile summary.

▶ So instead of just talking about your work, you can display examples!

▶ Use videos to show yourself in action, share a few presentationsfrom SlideShare or link to posts you’ve published on blogs outside of LinkedIn’s publisher.

▶ This example includes blog posts and SlideShare presentations

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PROFESSIONAL EXPERIENCE

▶ Keep descriptions of experience organized and concise - Short highlights with punchy language. Write in the first person

▶ Include the job scope and a few specific areas of success supported by numbers

▶ Use bulleted lists for easy scanning and readability

▶ Ask colleagues, clients or peers to write recommendations for you – request one per month

▶ Add work samples, company websites, projects you’ve worked on, or anything else that gives a multimedia view of your work -visuals go a long way!

J PROFILE BUILDING

PROFESSIONAL EXPERIENCE

▶ Keep descriptions of experience organized and concise - Short highlights with punchy language. Write in the first person

▶ Include the job scope and a few specific areas of success supported by numbers

▶ Use bulleted lists for easy scanning and readability

▶ Ask colleagues, clients or peers to write recommendations for you – request one per month

▶ Add work samples, company websites, projects you’ve worked on, or anything else that gives a multimedia view of your work -visuals go a long way!

J PROFILE BUILDING

OTHER LINKEDIN BEST PRACTICES

▶ Join groups relevant to your industry and participate in discussions

▶ Publish blog posts – frequently! LinkedIn heavily promotes any content published via their platform. If you write content on LinkedIn, you’re bound to be featured and on your way to being an influencer

▶ Be active in sharing updates – demonstrate your interest in your professional life

YOUR MISSION, IF YOU CHOOSE TO ACCEPT

HOMEWORK BEFORE SOCIAL WORKSHOP PART DEUX

▸ Twitter Engagement▸ Aim for 30 tweets per week▸ Build your follower base by following thought leaders in the

industry then following the people that also follow those those influencers ▸ Following more accounts is the best way to get more

followers

▸ LinkedIn Engagement▸ Publish posts using the in-platform publisher▸ Share industry related thoughts frequently▸ Join groups and ACTIVELY participate in group conversations

CONGRATULATIONS

YOU HAVE THE TOOLS

NOW GO BE SOCIAL