social media report 030615

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Page 1: Social media report 030615

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Page 2: Social media report 030615

Twitter Launches Official Partner Program

Twitter has launched a new ‘Official Partner Program’, designed to help businesses find the best qualified third party assistance for their Twitter campaigns and management. From Twitter’s official announcement, the new program will aim to link businesses with assistance to help them:•Increase campaign performance by helping to scale, manage and measure performance to achieve desired objectives•Gain more insight by using Twitter data to measure brand performance and identify relevant marketing and consumer trends•Market more efficiently by managing social presence and oversee customer care

http://www.socialmediatoday.com/social-business/adhutchinson/2015-06-02/twitter-launches-official-partner-program

Page 3: Social media report 030615

Facebook Now the Number One Source for Political News

A new study by Pew Research has found that Facebook is ‘far and away the most common source for news about government and politics’ among Millennials in the U.S.

http://www.socialmediatoday.com/social-networks/adhutchinson/2015-06-02/facebook-now-number-one-source-political-news-study

Page 4: Social media report 030615

Report: Journalists Make Up a Quarter of All Verified Twitter Accounts

http://www.adweek.com/socialtimes/report-journalists-make-up-a-quarter-of-all-verified-twitter-accounts/621066

Page 5: Social media report 030615

#Eurovision 2015

Twitter and Eurovision teamed up to create a complimentary #Eurovision experience for the audience on their second screens, using hashtags on screen for each competing country that activated special Eurovision hashflags on Twitter:

https://blog.twitter.com/2015/eurovision-2015

Page 6: Social media report 030615

Facebook Now Supports GIFs on Desktop and Mobile

• This is a huge announcement and change for the social network juggernaut, as GIF lovers can again begin to share their beloved cat GIFs with friends and family worldwide.

• There was once a time when Facebook supported GIFs - way back when the platform was only available to college students.

• The feature was removed, probably due to the fact that it affected the user experience on the early version of the platform. Roughly a decade later, Facebook's servers are able to handle a lot more volume and bandwidth, much to the delight of its users.

http://www.socialmediatoday.com/social-networks/peteschauer/2015-05-30/facebook-now-supports-gifs-desktop-and-mobile

Page 7: Social media report 030615

Is Snapchat's Growth at Facebook's Expense?

• According to Snapchat itself, users were sending 700 million photos and images daily.

• Now Facebook finds itself with a changing demographic base, and an up and coming competitor. It's an increasingly difficult position to be in when the nature of the social media industry is rapid, and often unpredictable, change. Could Snapchat be the next Facebook?

Page 8: Social media report 030615

Facebook Tests Path-Like ‘Flyout Menu’ in iPhone App

• Facebook is testing a feature on its flagship iPhone application that appears to have been inspired by fellow social network Path.

• The options atop the current version of the iPhone app for status, photo and check in are replaced with a post button in the bottom menu. When clicked, options appear for take photo, check in, share photo and write post.

http://www.adweek.com/socialtimes/test-path-flyout-menu-iphone-app/620852

Page 9: Social media report 030615

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