social media report - hospitals (india) july 1st - august 31st 2016

Hospitalson Social MediaJuly 1st – August 31st 2016

Hospitals : Social Media Report

This Report looks at how

Hospitals(India)

performed on Social Media between

July 1st – August 31st, 2016

Comparison of

“Hospitals"Facebook Pages

Jul 01, 2016 - Aug 31, 2016

Apollo Hospitals had the largest fan base of 2,178,419 while Rainbow Hospitals showed the highest fan growth of 175.09%.

-20.0%

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

120.0%

140.0%

160.0%

180.0%

200.0%

0K 500K 1,000K 1,500K 2,000K 2,500K

Gro

wth

%

Number of Fans

Apollo Hospitals CloudNineCare Asian Heart InstituteWockhardt Hospitals Kokilaben Dhirubhai Ambani Hospital MIOT InternationalNarayana Health Rainbow Hospitals CARE HospitalsFortis Healthcare new

Fans

Rainbow Hospitals had the highest PTAT of 10.97% as a percentage of its average number of Fans during this time period.

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

0K 500K 1,000K 1,500K 2,000K 2,500K

Pe

op

le t

alk

ing a

bo

ut

(as %

of

Fa

ns)

Average Number of Fans

Apollo Hospitals CloudNineCare Asian Heart Institute Wockhardt Hospitals

Kokilaben Dhirubhai Ambani Hospital MIOT International Narayana Health Rainbow Hospitals

CARE Hospitals Fortis Healthcare new

Conversations

Apollo Hospitals published the greatest number of posts (201). Fortis Healthcare new had the highest average engagement with a

score of 401.

0 50 100 150 200 250

0 50 100 150 200 250 300 350 400 450

Apollo Hospitals

CloudNineCare

Asian Heart

Institute

Wockhardt

Hospitals

Kokilaben

Dhirubhai…

Narayana

Health

Rainbow

Hospitals

CARE Hospitals

Fortis

Healthcare new

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Fortis Healthcare new received the most number of Likes (319,488) and most number of Shares (15,911) while Kokilaben

Dhirubhai Ambani Hospital got the most number of Comments (1,122).

0K 50K 100K 150K 200K 250K 300K 350K

Apollo Hospitals

CloudNineCare

Asian Heart Institute

Wockhardt Hospitals

MIOT International

Kokilaben Dhirubhai Ambani Hospital

Narayana Health

Rainbow Hospitals

CARE Hospitals

Fortis Healthcare new

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand Posts


20-AUG-16, SAT 5:30AM

Take note of these symptoms of dengue and

consult your doctor immediately in case you

are able to re ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 9,690 55 7,735 Positive

Kokilaben Dhirubhai Ambani

Hospital

13-AUG-16, SAT 11:09PM

In a major step forward for oncology

treatment, the H’ble Chief Minister Shri

Devendra Fadnavis, Chi ..


29-JUL-16, FRI 7:18AM

It’s a blessing indeed! Take the pledge and

be an organ donor. #MoreToGive


1,000 25,663 177 417 Positive


1,000 82,378 52 85 Positive

http://www.facebook.com/165708715950/posts/10153687303705951





Hospital

25-JUL-16, MON 8:51PM

A 10-year-old Mumbai boy's family donated

his organs after he was declared brain dead

on Saturday to ..


996 7,763 192 684 Positive


24-AUG-16, WED 1:30AM

We are proud to set benchmarks in

pioneering cutting-edge technology. Asian

Heart Institute is India ..


Hospital

08-JUL-16, FRI 2:24AM


kicked off its heart transplant program, and

reunited a new mom, ..


993 6,955 15 20 Positive


993 8,955 173 383 Positive




Narayana Health's Facebook Page saw the highest number of Fan posts (96).

0 20 40 60 80 100 120

Apollo Hospitals

CloudNineCare


Wockhardt Hospitals


Narayana Health

Rainbow Hospitals

CARE Hospitals


Number of Fan Posts

Fan Posts

Asian Heart Institute received the highest percentage of Positive Sentiment (67.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

CloudNineCare


Wockhardt Hospitals


Narayana Health

Rainbow Hospitals


Negative Neutral Positive

Sentiment Analysis

Kokilaben Dhirubhai Ambani Hospital responded to the highest percentage of Fan posts (22.50%).

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

0 500 1000 1500 2000 2500 3000

% o

f F

an

Po

sts

Bra

nd

Re

sp

on

de

d t

o

Average Response Time (mins)

CloudNineCare Asian Heart Institute Wockhardt Hospitals Kokilaben Dhirubhai Ambani Hospital

Narayana Health Rainbow Hospitals Fortis Healthcare new

Brand Responses

Apollo Hospitals published the most with 201 posts.

12%

11%

11%

12%

6%

13%

6%

0%

16%

13%

CloudNineCare CARE Hospitals Rainbow Hospitals Fortis Healthcare new

Wockhardt Hospitals Kokilaben Dhirubhai Ambani Hospital Asian Heart Institute MIOT International

Apollo Hospitals Narayana Health

Share Of Voice – Volume of Posts

Fortis Healthcare new received the largest volume of Likes (319,488).

9%

2%

0%

46%

1%

13%

1%

0%6%

22%




Share Of Voice – Likes

Kokilaben Dhirubhai Ambani Hospital received the largest volume of Comments (1,122).

16%

6%

0%

19%

2%

23%

1%

0%

12%

21%




Share Of Voice – Comments

Fortis Healthcare new received the largest volume of Shares (15,911).

12%

3%0%

39%

1%

27%

0%

0%9%

9%




Share Of Voice – Shares

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Analysis of

Apollo HospitalsFacebook Page

Jul 01, 2016 - Aug 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

2,178,419 2,460 .11% India Mostly Young, Male and Single

Apollo Hospitals

Engagement Score Total Comments

35 563

Total Posts Total Shares

201 3,557

Total Likes

44,804

BRAND POSTS

Brand Overview

2,172K

2,173K

2,174K

2,175K

2,176K

2,177K

2,178K

2,179K

2,180K

2,181K

2,182K

2,183K

30-Jun 7-Jul 14-Jul 21-Jul 28-Jul 4-Aug 11-Aug 18-Aug 25-Aug

Fan Growth

Total Fans

2,178,419

New Fans

2,460

Engagement

0

250

500

1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul 2-Aug 6-Aug 10-Aug 14-Aug 18-Aug 22-Aug 26-Aug 30-Aug

Apollo Hospitals had an average engagement score of 35 and a highest of 249.

Community Analysis

Apollo Hospitals fans are mostly Young, Male and Single Apollo Hospitals fans are largely from India followed by

Bangladesh.

Fan Demographics Distribution of Fans

77%

23%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K 2,000K 2,500K

India

Bangladesh

United Arab Emirates

United States

Saudi Arabia

Nepal

Cambodia

Philippines

Egypt

Japan

0

1

2

3

4

5

6

7

8

1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug

Brand Posts

Top keywords used Frequency

Read 81

Apollo Hospitals 33

cancer 21

healthy 19

Precision Oncology 15

45%

11%

44%

Posititve Negative Neutral

Brand Posts - EngagementApollo Hospitals receives more positive than negative vibes from comments on their Posts.

Sentiment of Brand Posts


14-JUL-16, THU 7:55AM

Mahendra Ahirwar, a 12-year-old boy, suffers

from a rare muscle-wasting disease called

Hypotonia. As ..


560 969 88 826 Positive

09-AUG-16, TUE 2:06AM

Timely detection & proper medical treatment

is the key to curing cancer. All you need to

do is have ..

18-AUG-16, THU 9:00AM

Cancer treatment is unique as no single

cancer is same. There are more than 200

types of cancer. Wit ..


356 1,727 17 336 Positive


336 4,490 24 21 Positive

NO IMAGE NO IMAGE NO IMAGE




Brand Posts - Analysis

Brand Post Types Days of the week

0 20 40 60 80 100 120

0 50 100 150 200

Links

Photos

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 10 20 30 40

0 20 40 60 80 100

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Analysis of

Kokilaben Dhirubhai

Ambani HospitalFacebook PageJul 01, 2016 - Aug 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

392,682 46,892 13.56% India Mostly Young, Male and Single


Engagement Score Total Fan Posts

344 38

Total Posts Brand Response Rate

168 23.68%

Total Likes Avg. Reply Time

88,128 1 day, 20 hrs, 13 mins

Total Comments General Sentiment

1,122 Neutral

Total Shares

10,797

BRAND POSTS FAN POSTS

Brand Overview

320K

330K

340K

350K

360K

370K

380K

390K

400K


Fan Growth

Total Fans

392,682

New Fans

46,892

Engagement

0

250

500

750

1,000

1,250


Kokilaben Dhirubhai Ambani Hospital had an average engagement score of 344 and a highest of 973.

Community Analysis

Kokilaben Dhirubhai Ambani Hospital fans are mostly Young, Male

and Single

Kokilaben Dhirubhai Ambani Hospital fans are largely from India followed

by Turkey.

Fan Demographics Distribution of Fans

83%

17%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 100K 200K 300K 400K

India

Turkey


United States

Saudi Arabia

Bangladesh

Pakistan

United Kingdom

Canada

0

1

1

2

2

3

3

4

4

5


Brand Posts

56%

15%

29%


Brand Posts - Engagement

Kokilaben Dhirubhai Ambani Hospital receives more positive than negative vibes from comments on their Posts.



13-AUG-16, SAT 11:09PM

In a major step forward for oncology

treatment, the H’ble Chief Minister Shri

Devendra Fadnavis, Chi ..


1,000 25,663 177 417 Positive

25-JUL-16, MON 8:51PM

A 10-year-old Mumbai boy's family donated

his organs after he was declared brain dead

on Saturday to ..

08-JUL-16, FRI 2:24AM


kicked off its heart transplant program, and

reunited a new mom, ..


996 7,763 192 684 Positive


993 8,955 173 383 Positive







0 50 100 150 200

0 200 400 600 800

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 5 10 15 20 25 30

0 100 200 300 400 500 600

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

Kokilaben Dhirubhai

Ambani Hospital

8

Kokilaben Dhirubhai 7

hospital 5

कि उस िालाबजारी िो 3

मेरे भाई ने वहाां 3

User Posts

0

1

2

3

4

5

6

7

1-J

ul

3-J

ul

5-J

ul

7-J

ul

9-J

ul

11

-Ju

l

13

-Ju

l

15

-Ju

l

17

-Ju

l

19

-Ju

l

21

-Ju

l

23

-Ju

l

25

-Ju

l

27

-Ju

l

29

-Ju

l

31

-Ju

l

2-A

ug

4-A

ug

6-A

ug

8-A

ug

10

-Au

g

12

-Au

g

14

-Au

g

16

-Au

g

18

-Au

g

20

-Au

g

22

-Au

g

24

-Au

g

26

-Au

g

28

-Au

g

30

-Au

g

Positive Neutral Negative

Kokilaben Dhirubhai Ambani Hospital appears to participate more when Fan conversations have greater positive vibes than negative.

User Posts - Engagement

Sentiment

36%

6%

58%


Analysis of

Fortis Healthcare newFacebook Page

Jul 01, 2016 - Aug 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

986,063 91,654 10.25% India


Engagement Score Total Fan Posts

401 92

Total Posts Brand Response Rate

156 19.57%

Total Likes Avg. Reply Time

319,488 1 day, 11 hrs, 44 mins

Total Comments General Sentiment

936 Neutral

Total Shares

15,911

BRAND POSTS FAN POSTS

Brand Overview

840K

860K

880K

900K

920K

940K

960K

980K

1,000K


Fan Growth

Total Fans

986,063

New Fans

91,654

Engagement

0

250

500

750

1,000

1,250


Fortis Healthcare new had an average engagement score of 401 and a highest of 999.

Community Analysis

Fortis Healthcare new fans are largely from India followed by Ethiopia.

Distribution of Fans

0K 200K 400K 600K 800K 1,000K 1,200K

India

Ethiopia

Nigeria


Saudi Arabia

United States

Kenya

Nepal

Canada

Zambia

0

1

2

3

4

5

6


Brand Posts

Top keywords used Frequency

MindSpace 19

Read 14

organ donor 12

important 12

pledge 11

70%

3%

27%


Brand Posts - Engagement

Fortis Healthcare new receives more positive than negative vibes from comments on their Posts.



20-AUG-16, SAT 5:30AM

Take note of these symptoms of dengue and

consult your doctor immediately in case you

are able to re ..


1,000 9,690 55 7,735 Positive

29-JUL-16, FRI 7:18AM

It’s a blessing indeed! Take the pledge and

be an organ donor. #MoreToGive

20-JUL-16, WED 1:30AM

Read on to know what all can be treated by

ginger. #HealthMatters


1,000 82,378 52 85 Positive


988 17,428 26 890 Positive







0 20 40 60 80 100 120

0 100 200 300 400 500 600

Plain Text

Links

Photos

Videos

Polls

Number of Posts

Engagement Score


0 5 10 15 20 25 30

0 200 400 600 800

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

से 18

Fortis Hospital Fortis 18

में 17

वो 12

Fortis Hospital 12

User Posts

0

1

2

3

4

5

6

7

1-J

ul

3-J

ul

5-J

ul

7-J

ul

9-J

ul

11

-Ju

l

13

-Ju

l

15

-Ju

l

17

-Ju

l

19

-Ju

l

21

-Ju

l

23

-Ju

l

25

-Ju

l

27

-Ju

l

29

-Ju

l

31

-Ju

l

2-A

ug

4-A

ug

6-A

ug

8-A

ug

10

-Au

g

12

-Au

g

14

-Au

g

16

-Au

g

18

-Au

g

20

-Au

g

22

-Au

g

24

-Au

g

26

-Au

g

28

-Au

g

30

-Au

g

Positive Neutral Negative

Fortis Healthcare new appears to participate more when Fan conversations have greater positive vibes than negative.

User Posts - Engagement

Sentiment

28%

5%

67%


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