banks on social media 1st july - 31st august 2016
TRANSCRIPT
Bankson Social MediaJune 1st – Aug 31st 2016
Cross Channel Report
Jul 01, 2016 - Jul 31, 2016
Table of Contents
Performance Snapshot
Share of Voice Snapshot
Audience Size
Audience Growth
Engagement
Volume of Posts
Likes
Comments
Customer Service
Most Engaging Content
Brands Analyzed in this report include: Bank of America, Chase Bank, Citibank, Wells Fargo
Jul 01, 2016 - Jul 31, 2016
Jul 01, 2016 - Jul 31, 2016
Performance Snapshot
Network
Highest Audience
SizeChase Bank Citibank Chase Bank Citibank
Highest
GrowthWells Fargo Wells Fargo Bank of America Chase Bank
Highest
EngagementBank of America Bank of America Chase Bank Chase Bank
Jul 01, 2016 - Jul 31, 2016
Share Of Voice Snapshot
Network
Most Number of
PostsBank of America Citibank Bank of America Wells Fargo
Most Number of
LikesBank of America Citibank Bank of America Citibank
Most Number of
CommentsBank of America Citibank Bank of America Wells Fargo
0.00M 0.50M 1.00M 1.50M 2.00M 2.50M 3.00M 3.50M 4.00M 4.50M
Bank of America
Chase Bank
Citibank
Wells Fargo
LinkedIn Instagram Twitter Facebook
Audience Size
Jul 01, 2016 - Jul 31, 2016
Audience Growth
Jul 01, 2016 - Jul 31, 2016
-2.00% 0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00%
Bank of America
Chase Bank
Citibank
Wells Fargo
LinkedIn Instagram Twitter Facebook
Engagement
Jul 01, 2016 - Jul 31, 2016
0 50 100 150 200 250 300 350
Bank of America
Chase Bank
Citibank
Wells Fargo
LinkedIn Instagram Twitter Facebook
Number Of Posts/Tweets
Jul 01, 2016 - Jul 31, 2016
0 20 40 60 80 100 120
Bank of America
Chase Bank
Citibank
Wells Fargo
LinkedIn Instagram Twitter Facebook
Total Likes
Jul 01, 2016 - Jul 31, 2016
0 5000 10000 15000 20000 25000 30000 35000 40000 45000
Bank of America
Chase Bank
Citibank
Wells Fargo
LinkedIn Instagram Twitter Facebook
Total Comments
Jul 01, 2016 - Jul 31, 2016
0 500 1000 1500 2000 2500 3000 3500 4000 4500
Bank of America
Chase Bank
Citibank
Wells Fargo
LinkedIn Instagram Twitter Facebook
Customer Service –Reply Time (in minutes)
Jul 01, 2016 - Jul 31, 2016
0 200 400 600 800 1000 1200
Bank of America
Chase Bank
Citibank
Wells Fargo
Twitter Facebook
Customer Service –Response Rate
Jul 01, 2016 - Jul 31, 2016
0% 10% 20% 30% 40% 50% 60% 70%
Bank of America
Chase Bank
Citibank
Wells Fargo
Twitter Facebook
Most Engaging Facebook Posts
Bank of America
18-JUL-16, MON 11:00AM
Carol and Warren have been making
baseball memories together since 1952. In
honor of their anniversa ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 32,971 2,318 13,385 Positive
Wells Fargo
01-JUL-16, FRI 12:07PM
Hoping everyone has a great #4thofJuly
weekend!
ENGMT
.
LIKES COMMENTS SHARES SENTIMENT
578 811 150 355 Positive
In honor of their 64th anniversary, we
invited Carol and Warren to the
ballpark for a day to rememb..
18-Jul-16, Mon 10:20AM
ENGMT. FAV. REPLIES RETWEETS
960 2,156 30 840
Most Engaging Tweets
#Citi CEO Mike Corbat talks leadership,
company culture & the modern
workplace with @Zillow CEO @Sp..
Fill in the blank. Passionate fans have one
routine: Eat. Sleep. ______ soccer.
19-Jul-16, Tue 10:11AM
ENGMT. FAV. REPLIES RETWEETS
543 1,012 24 330
06-Jul-16, Wed 01:15PM
ENGMT. FAV. REPLIES RETWEETS
443 102 15 99
Bank of America Citibank Wells Fargo
This photo from our corporate archives
features team members from our
#Cleveland, Ohio office in 19..
28-Jul-16, Thu 12:01PM
ENGMT. LIKES COMMENTS FILTER
371 300 9 No filter
Most Engaging Instagram Posts
Happy July 4th! Hope everyone has a fun
and safe #4thofJuly weekend.
#IndependenceDay
09-Jul-16, Sat 06:52PM
ENGMT. LIKES COMMENTS FILTER
355 162 2 No filter
01-Jul-16, Fri 12:44PM
ENGMT. LIKES COMMENTS FILTER
345 246 11 No filter
Wells Fargo Citibank Wells Fargo
#Citi is in #Singapore today for the
#WorldCitiesSummit! As a Patron
Sponsor, we are excited to con..
"Too many people are not getting a fair
opportunity to get ahead. We must
find ways to help them mo..
12-Jul-16, Tue 06:00PM
ENGMT. LIKES COMMENTS
269 286 7
Most Engaging LinkedIn Posts
We�re proud to be number 3 on
Fortune�s list of the most generous
companies. Thank you to our amazi..
23-Jul-16, Sat 12:00AM
ENGMT. LIKES COMMENTS
154 490 24
13-Jul-16, Wed 06:00PM
ENGMT. LIKES COMMENTS
128 451 9
Chase Bank Wells Fargo Wells Fargo
We are ranked #1 on the Muse’s list of
“Amazing New Places to Work”! To
learn more about our cultur..
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Engagement is the measure of audience responses to a brand's content and activity on
a social network. To calculate the engagement score, we weigh audience interactions on
brand content such as Likes, Comments, Shares, based on their importance. We then
divide their weighted sum by our estimate of the number of brand fans who actively
receive and view such content.
Appendix – Unmetric’s Engagement Score
(Likes × 1 + Comments × 5 + Shares × 10) × 10000
(Community size) 0.8
Twitter: (Favorite x 1, Reply x 5, Retweet x 10)Instagram: (Likes x 1, Comments x 5)
Facebook: