social media report - snack brands - chips (india) september - october 2016
TRANSCRIPT
Snack Brands (Chips)on Social Media
Sept 1st – Oct 31st 2016
Chips: Social Media Report
This Report looks at how
Snack Brands (Chips)(India Region)
performed on Social Media between
Sept 1st – Oct 31st 2016
Cross Channel Report
Sep 01, 2016 - Oct 31, 2016
Table of Contents
Performance Snapshot
Share of Voice Snapshot
Engagement
Volume of Posts
Likes
Comments
Customer Service
Most Engaging Content
Brands Analyzed in this report include: Lay's, Kurkure, Cornitos, Bingo
Sep 01, 2016 - Oct 31, 2016
Sep 01, 2016 - Oct 31, 2016
Performance Snapshot
Network
Highest Audience
SizeBingo Lay's
Highest
GrowthCornitos Cornitos
Highest
EngagementCornitos Cornitos
Sep 01, 2016 - Oct 31, 2016
Share Of Voice Snapshot
Network
Most Number of
PostsCornitos Kurkure
Most Number of
LikesCornitos Kurkure
Most Number of
CommentsCornitos Kurkure
Engagement
Sep 01, 2016 - Oct 31, 2016
0 100 200 300 400 500 600 700 800 900 1000
Lay's
Kurkure
Cornitos
Bingo
Twitter Facebook
Number Of Posts/Tweets
Sep 01, 2016 - Oct 31, 2016
0 20 40 60 80 100 120 140 160 180 200
Lay's
Kurkure
Cornitos
Bingo
Twitter Facebook
Total Likes
Sep 01, 2016 - Oct 31, 2016
0 2000 4000 6000 8000 10000 12000
Lay's
Kurkure
Cornitos
Bingo
Twitter Facebook
Total Comments
Sep 01, 2016 - Oct 31, 2016
0 1000 2000 3000 4000 5000 6000 7000 8000 9000
Lay's
Kurkure
Cornitos
Bingo
Twitter Facebook
Customer Service –Reply Time (in minutes)
Sep 01, 2016 - Oct 31, 2016
0 5000 10000 15000 20000 25000
Lay's
Kurkure
Cornitos
Bingo
Twitter Facebook
Customer Service –Response Rate
Sep 01, 2016 - Oct 31, 2016
0% 10% 20% 30% 40% 50% 60% 70%
Lay's
Kurkure
Cornitos
Bingo
Twitter Facebook
Most Engaging Facebook PostsCornitos
02-SEP-16, FRI 2:30AM
#ContestAlert #MatchTheFlavour
Match the Cornitos Flavours with the correct
ingr ..
ENGMT. LIKES COMMENTS SHARES
4,840 295 421 244
Cornitos
10-OCT-16, MON 2:30AM
#ContestAlert #FusionPack
Can you guess the contents of th ..
Bingo
26-OCT-16, WED 9:31AM
Are you ready to win some #prizes? Grab a
bite of our #Cheese Masala Tangles and
tell us what is mis ..
ENGMT. LIKES COMMENTS SHARES
3,981 286 315 212
ENGMT. LIKES COMMENTS SHARES
3,921 281 326 201
#CornitosCelebratesDiwali #ContestAlert
Cornitos makes it big for you this
Diwali!
WIN ham..
26-Oct-16, Wed 02:25AM
ENGMT. FAV. REPLIES RETWEETS
1,000 26 59 23
Most Engaging Tweets
#ContestAlert #CornitosPopnCrunch
Cornitos is launching your new snack
partner soon!
Guess and WIN..
#ContestAlert #FollowToWin
#TwitterContest
1. Follow @cornitos
2. Re-tweet this post
3. TAG 2 ..
04-Oct-16, Tue 02:30AM
ENGMT. FAV. REPLIES RETWEETS
1,000 14 27 112
30-Sep-16, Fri 02:17AM
ENGMT. FAV. REPLIES RETWEETS
1,000 48 68 137
Cornitos Cornitos Cornitos
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Engagement is the measure of audience responses to a brand's content and activity on
a social network. To calculate the engagement score, we weigh audience interactions on
brand content such as Likes, Comments, Shares, based on their importance. We then
divide their weighted sum by our estimate of the number of brand fans who actively
receive and view such content.
Appendix – Unmetric’s Engagement Score
(Likes × 1 + Comments × 5 + Shares × 10) × 10000
(Community size) 0.8
Twitter: (Favorite x 1, Reply x 5, Retweet x 10)Instagram: (Likes x 1, Comments x 5)
Facebook: