social media risk management

Social Media Risk ManagementPresented by: Ronald L. Hicks, Jr.

Social Media Is Exploding!

© 2012, Meyer, Unkovic & Scott LLP

SHRM 2011 Survey

• 68% of organizations reported currently engaging in social media activities to reach external audiences such as potential customers.


SHRM 2009 Poll

• 25% = use social media to screen candidates

• 85% = less likely to hire a candidate if social networking is unprofessional


Deloitte LLP 2009Ethics & Workplace Survey Results

• 74% = easily damage a company’s reputation using social media.

• 53% = their social networking is not their employers’ business.

• 61% = will continue to use social media even if monitored.

• 27% = don’t consider ethical consequences when using social media.


The Next Web 2011 Survey

• 44% of the companies surveyed said that they had policies in place for use of social media that covered use both in and out of the workplace

• 70.7% claimed that they actively blocked social networks in the workplace


Cisco Recruit

• “Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”

• “Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.”


Kevin Colvin


Gloria Gadsden

• “Does anyone know where I can find a very discrete hitman? Yes, it's been that kind of day.”

• “Had a good day today. DIDN'T want to kill even one student. Now Friday was a different story.”


Ellen Simonetti


Moments


Domino’s Pizza

• "Little do they know that the cheese was in his nose and that there was some lethal gas that ended up on their salami ... Now that's how we roll at Domino's."

• “We got blindsided by two idiots with a video camera and an awful idea … .”


F-Series

“I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f**king drive.”


“This morning an inappropriate comment was issued from the Chrysler brand Twitter handle, @ChryslerAutos, via our social media agency of record, New Media Strategies (NMS). After further investigation, it was discovered that the statement was issued by an NMS employee, who has since been terminated.”

Nestle v. Greenpeace

Social Media Risks/Liabilities

• Hostile Work Environment Claims• Defamation Claims• Trade Secret Dissemination• Copyright/Patent Violations• Wage and Hour Issues• NLRA• Employee Privacy/Discoverability• SCA/ECPA


Social Media Risk Management Strategies

• Develop Policies• Educate Employees• Implement Procedures• Evaluate Risks and Utilize

Various Strategies


By Ashley Healy, “Social Media: Risk Mitigation Techniques,” posted December 16, 2010

at http://www.verndale.com/Our-Thinking/social-media-risk-mitigation-techniques.aspx. © 2012, Meyer, Unkovic & Scott LLP

Thank you!

Ronald L. Hicks, Jr.Meyer, Unkovic & Scott LLP

Henry W. Oliver Building

535 Smithfield Street, Suite 1300

Pittsburgh, PA 15222

412.456.2800

www.muslaw.com

social media risk management

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deloitte llp

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