nepali leader social media: role, value, risk
TRANSCRIPT
नेपाली leader,social media
Dorje McKinnon
1968
Social media• Presentation• Interactive workshop
Agenda•Uses• • •
Agenda• •Role • •
Agenda• • •Value •
Agenda• • • •Risk
Agenda•Uses•Role•Value •Risk
FB users in Nepal
In 2016 20% of Nepal are social media users
https://en.wikipedia.org/wiki/File:Provinces_of_Nepal_2015.png
Uses
Social media helps in disasters
Viral photos
Social change
Social media reveals
You are social media users
Kickstarter.com
Truffel oak farm
Tahoma farms $10000
Foodhub.org
Buyer direct
Social media for you
Social media for your business
Reflection
Role
Farmer to farmer
Lobbying
Capacity building
Public engagement
I’m farming and I grow it video
10,000,000 views
Crisis comms
ValueWhy social media is free to users
You are the product
Facebook analytics
Facebook analytics posts
Facebook analytics people
Facebook ad targeting
Facebook ad targeting 2
Facebook ad targeting 3
LinkedIn ad targeting
Twitter analytics
Influence analytics
Influence is relative
Influence is
Hash tag analytics
Hash tag analytics 2
Hash tag analytics 3
ReflectionPersonal benefitsBusiness benefits
4 rolesUser dataInfluence
Realising value
Social media is a tool
Value = • Define your goal• Understand the audience you’re trying to reach• Choose the social network the audience uses• Lurk to learn culture of audience and tool• Find your voice, personality and tone• Plan content and measures• Post, analyse and test
Ref : https://blog.bufferapp.com/social-media-marketing-plan
Social media costs
Cautionary talesTales of loss and understanding
Reflection
ReflectionBe firstExplain whyCare
Respond FAST!Build audience for the rough times
Nuts and bolts
नेपाली social media tips and tricks
Social media tips
& tricks
Personas
Reference : https://blog.bufferapp.com/marketing-personas-beginners-guide
Personal user
Professional user
Representative user
@tfcnepal analytics
Social media marketing plan• Know your target audience• Choose the social media tool that suits your audience• Fill out your profile (review it every month and update)• Find your voice and tone
• Personal / professional – voice is your personality, tone is the part of you that delights others
• Representative – if the company were a person what would it’s personality be?, how would it speak to delight others?
• Choose a strategy• Post, analyze and test
• Referencehttps://blog.bufferapp.com/social-media-marketing-plan
10 / 4 / 1 Post framework10 in 15 posts your opinion on industry output
4 in 15 posts original content created by you
1 in 15 posts call to action (sales pitch)
Ref: https://www.google.co.nz/webhp?q=social+media+10:4:1
How often (for brands)
2-4 per week
3 per day
1 per day
1-4 per month
1-5 per week
Ref https://mosh.co.nz/how-19-new-zealand-brands-are-performing-on-social-media/
Tools
References• Shanta Bhawan hospital photo www.umn.org.np/timeline60/
• Photo: Social media smart phone buttons https://www.flickr.com/photos/jasonahowie/7910370882
• Facebook in Nepal https://gurkhatech.com/blog/facebook-users-in-nepal-2016-infographic-from-bibeks-blog/
• Photo FarmWatch https://vimeo.com/146749967
• Social media examples in Nepal http://tajim.co/social-media-landscape-of-nepal/
• Harvester photo : https://www.flickr.com/photos/atgeist/9719172427
• Tall to short photo : https://www.flickr.com/photos/karlhorton/17392975671
• Reflection photo : https://www.flickr.com/photos/pagedooley/2577006675
• Role of social media• http://www.iagribusiness.com/general/custom.asp?page=EditSocialMediaGoals• http://mashable.com/2012/08/31/agriculture-industry-social-media/#MfsLbVsHkkqa • http://www.nuffield.org.nz/uploads/media/S_Stanley_2013_Final_Report.pdf • https://causematters.com/ag-social-media/ • http://www.journalism.org/2016/05/26/news-use-across-social-media-platforms-2016/
• Kickstarter• Emu pin :
https://www.kickstarter.com/projects/foxfeather/dancing-emu-enamel-art-pin?ref=discovery • Truffel oak farm :
https://www.kickstarter.com/projects/631607927/truffle-oaks-and-grapevines-in-provence
• Tahoma farms : https://www.kickstarter.com/projects/657444935/tahoma-farms-20-this-time-its-for-the-pizza
• Foodhub : http://food-hub.org/home
• Agri YouTube : https://agricultureproud.com/2016/11/08/top-5-farmers-to-follow-on-youtube/
• Who tweeted it first : http://ctrlq.org/first/
• Hashtracking : https://www.hashtracking.com
• Singularity U : http://www.singularityunz.com/
• Lunch neon sign : https://www.flickr.com/photos/wwward0/26868875352
• Hashtag tags : https://www.flickr.com/photos/mikecogh/5941302441/
• Social media influence : https://klout.com/corp/score
• LinkedIn • how to manage bad news : http://www.slideshare.net/linkedin/jeff-at-company-all-hands • The full story :
http://www.inc.com/minda-zetlin/linkedins-ceo-just-showed-the-world-how-great-leaders-deal-with-bad-news.html
• Nuts bolts photo : https://www.flickr.com/photos/diveofficer/2556702496
• Realise value for your effort : https://blog.bufferapp.com/social-media-marketing-plan
• http://waitbutwhy.com/2015/01/artificial-intelligence-revolution-1.html
• Smart farm machines : http://smartmachines.bluerivert.com/
Help ?
www.nehub.org
