social media & search engines
DESCRIPTION
Social Media & Search Engines . Presentation by Xavier Buck 17.03.2011. How did/do Search Engines influence my businesses and how do I influence them. Today we will cover. Social Media Stats & Trends Key Players Benefits , Risks & How to Drive Traffic to your Website - PowerPoint PPT PresentationTRANSCRIPT
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Social Media & Search Engines Presentation by Xavier Buck 17.03.2011
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How did/do Search Engines influence my businesses and how do I influence them.
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Today we will cover
• Social Media– Stats & Trends– Key Players– Benefits, Risks & How to
• Drive Traffic to your Website– Search engines, PPC Ads, Organic Indexation
• SEO abc, Domain, Backlinks, – Affiliate– Social Media
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The big three
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Unique Visitors to social media sites
Video on Facebook Stats
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Social Media & Search Engines Presentation by Xavier Buck 17.03.2011
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Like Button on website
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Business Benefits
• Cost effective web updates
• Greater control of your web content
• Boosted organic Google listings
• Cost reduction on printed materials
• Strengthens networked connections
• Collaborative knowledge sharing
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What can it do?
• Greater access marketing materials
• Greater reach marketing materials
• Facilitates word of mouth sharing
• Enables viral sharing
• Increases repeat business
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Should you & what are the Risks
• Not enough followers / friends harm your brand• Globalisation of information moving faster than
you can.• Uncontrolled and inappropriate pro-active posts
(Chose your advocates carefully)• Inefficient reactive posts• Inability to identify and react to key stakeholders
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Where to start?
Listen- Google Alerts- Tweetdeck- RSS
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- Create a process
- Follow through
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Drive Traffic to your site…
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Traffic
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Paid Search “PPC” Top and Right
Pay Per Click the fastest, most measurable way to drive traffic to your website
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Paid Search “PPC” focus on
conversions
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Search Engine
Optimization “SEO”
72% of People prefer to click on the ‘free’ or ‘natural’ search results
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The ABC’s of SEO
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A = ArchitectureClean code,
internal links, add a ‘site map’
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B = Backlinks60,352 Links TO the site
Ron Jackson
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Lists = great ‘Link Bait’ a reason for people to link to
your site
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C = Content Keyword ResearchGoogle, Word Tracker or Keyword Discovery
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Search Engine Optimize pages on your site. Add Keyword Phrases toFirst Paragraph, Middle and End
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Add Meta Tags: Title, Description, H1, Alt Tag (‘view source’ reveals code)
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SEMRush.com Measures Search SuccessTerms listed on the first 2 pages of Google
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SEO
“Affiliate Marketing”affiliates send traffic
to your site as a virtual sales force
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Amazon ‘affiliate’
code
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“Affiliate” MarketingSolutions
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SEO Banner
Advertising and eMail
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Banner Advertising
(Test this through Google
AdSense)
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eMail Marketing
Groupon.com is a huge success
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SEO
Social Media
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Facebook ‘Fan Pages’ business profiles. Also come up in Google
search results.
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Protect your Facebook ‘Domains’ Dolphin Encounters fan page is at
www.Facebook.com/DolphinEncounters
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Facebook Advertising
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It is simple to set up Facebook Advertising
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Target by demographics and ‘likes’. Go from 500 Million to precise target
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.043% .039%.021%
Test different ads
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Twitter.com/DellOutlet has sold millions of dollars of
refurbished computer goods
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YouTube is the #3 Website and #2 Search Engine!
Blendtec has had 100 Million video views!
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AskTheBuilder.com’s Tim Carter has used YouTube
search results to drive traffic!
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• Build it , by thinking in Keyword•Domain Name• Content• Backlinks• Drive traffic (Search, Affiliate, Social)• Create a ‘relationship’• RSS, Social Media, Facebook Likes
Conclusion on How to Benefit from Search Engines and Social Media
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Tip: Domain Name & BacklinksKeyword Domain Name (analyze what people search for and get the domain)Backlink Structure (use your industry keywords in Backlinks)
Tip: ToolsFind out how people search!https://adwords.google.com/select/KeywordToolExternalhttp://SEMRUSH.com
See if domain available (primary or secondary market)http://Domaintools.comhttp://sedo.com
Check your international Google ranking via http://SEMRUSH.com
Tip: BooksRework (author: Jason Fried & David Heinemeier Hansson)Marketing in the Age of Google (Vanessa Fox)
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“ Don't add technology to the way you do things; Change the way you do things when you see what the technology can do. ”
Thank you
Presentation available under: http://bit.ly/xbuck17
Xavier Buck [email protected] xavierbuck.com