social media shakedown of top brands in august 2013
DESCRIPTION
Playstation launches its PS4, but how did the campaign fare on social media? How is BMW's content 4 times more engaging than most other auto brands? Why is Bud Light posting cakes on its Facebook page? Is Chanel the only luxury brand to 'get' Twitter? All this and so much more, covering all the major social media campaigns from the top brands in August.TRANSCRIPT
analyzed by
Social Media Shakedown of Top Brands in August 2013
Unmetric monitors over 10,000 brands
across 30 sectors and all major countries.
We analyze data from:
Not-so-obvious Competitive Intelligence on over 10,000 brands across 30 sectors... so you know who is outsocializing who. And
how.
SO
ANALYSIS OF
BRANDS ON FACEBOOK
Fans, Conversations, Engagement, Campaigns, etc...
4,090,223
3,763,347
2,087,173 2,006,160 1,937,424
1,659,364 1,486,453
1,346,222 1,185,974 1,160,394
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
Captain
Morgan
Internet
Explorer
Johnnie
Walker
M&M's
U.S.A.
Coca-Cola Dove Cornetto Walmart Hotels.com Avon
August 2013
Brands that Gained the Most New Fans
Added more than 4 Million Fans
2660%
721% 693%
486% 471% 431% 308% 299% 298% 293%
0%
500%
1000%
1500%
2000%
2500%
3000%
BuzzFeed
Video
Grolsch Captain
Morgan
Bausch +
Lomb
Schneider
Electric
Cummins Inc Nudges Dog
Treats
EY Pilsner
Urquell
UBS Athletics
Brands with the Highest Fan Growth Rate
experienced an astounding fan growth rate of 2,660%
August 2013
Most Engaging Posts Across All Sectors
August 2013
Sector Leaders in the United States (Based on the Unmetric Score for Facebook)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Education
Food & Beverages
Hospitality
Insurance
Luxury
August 2013
Sector Leaders in the United States (Based on the Unmetric Score for Facebook)
Sector Brand
Television
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
August 2013
A Closer Look at Selected Top
Brands
Playstation – PS4 Launch Posts around Playstation’s PS4 Launch engaged quite well for them. Posts
around Product/Software releases were the most popular and most engaging.
August 2013
BMW – Benchmarking Engagement
BMW is the most engaging brand in the Automotive sector with an Engagement Score of 406, which is significantly higher than the sector average in North America, of 106.
August 2013
Contest
CSR
T-Mobile had a balanced content strategy in the month of August, posting around store updates, contests, Facebook Apps, CSR, Ad Campaigns etc.
Posts around CSR and Store Updates engaged best for them.
T-Mobile – Content Strategy
Store Updates
August 2013
Walmart – Admin Responses and Sentiment
Admin Participation : 47.7%
Fans inititated 3,949 conversations on the Walmart Wall and they participated in 47.7% of
these conversations.
Walmart seems to participate more when something positive is being said
about them
August 2013
Bud Light – Engaging Photo Content Bud Light posted engaging photographs throughout the month of August and this did very well for them,
making them the best engaging Beverages-Alcohol brand in August.
August 2013
Samsung Mobile USA – Guide To The Galaxy
Samsung Mobile USA’s Guide To The Galaxy app is the best performing app not just in the Mobile and Handhelds sector, but across all sectors, within the USA.
Guide To The Galaxy has a Monthly Average User (MAU) count of 417,530, substantially
higher than the sector average of 1,965.
August 2013
SO
ANALYSIS OF
BRANDS ON TWITTER
Followers, Customer Service Metrics, Campaigns, etc...
1,856,610
1,627,525
1,266,020
895,455
784,139
510,007 449,358
400,021 381,420 375,897
-
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
2,000,000
Instagram YouTube Twitter Facebook Ellen
DeGeneres
Show
MTV Disney Microsoft Coca-Cola CNN
Breaking
News
added the most new Followers on Twitter (for the 8th straight month)
August 2013
Brands that Gained the Most New Followers
Brands that Tweeted the Most
August 2013
News brands have been the most prolific tweeters.
11,555
9,739
5,282
3,501
2,574 2,404 2,371 2,313 2,206 2,205
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
JPMorgan
Chase Jobs
Huffington
Post
Standard
Chartered
Jobs
Wells Fargo
Careers
The Boston
Globe
BBC Sport The
Associated
Press
NBC10
Philadelphia
CNET E! Online
Sector Leaders in the United States (Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Education
Food & Beverages
Hospitality
Insurance
Luxury
August 2013
Sector Leaders in the United States (Based on the Unmetric Score for Twitter)
Sector Brand
Television
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
August 2013
SO
A Closer Look at Selected Top
Brands
Windows - #Winchat
Windows ran a WinChat contest in August that engaged very well for them.
August 2013
Xbox Support – Customer Service
Xbox Support responds to 44.5% of their mentions, much higher than the sector average of 13.8%. They have an ART of 3hrs 56 mins and responded to 22,340 tweets in August.
Their most popular reply strategy was a request to view a link.
8 am had the highest average reply time for Xbox Support, apart from which they had very low
ARTs across the board. They seem to have a team tweeting 24/7.
August 2013
Chanel – Engagement Study
Chanel had an average engagement score of 532, for the month of August. These are some of their most engaging tweets for the month.
August 2013
Pizza Hut - Customer Service
Pizza Hut continued their great customer service and responded to 12,657 tweets in an average of 1hr 48 minutes in the month of August.
August 2013
Audi – Content Strategy
Tweets with Links engaged best for Audi, these were also the most popular type of tweet.
August 2013
Mac – Hashtag Analytics
Mac tweeted most around #Macindulge, but tweets with #Vivaglam engaged the best.
August 2013
SO
ANALYSIS OF
BRANDS ON YOUTUBE
Views, Shares, Uploads, Top Video, etc...
Brands with the Most New Views
added an incredible 70.7 million views
August 2013
70,723,866 70,032,037 69,666,471
54,436,772
40,234,624 40,220,974
35,485,624 33,170,524
25,395,724 24,626,609
-
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
Top Videos of the Month
August 2013
Nike – Just Do It Possibilities Windows Phone – Nokia Lumia 1020
Samsung Mobile USA – Galaxy S4 Bobblehead Nintendo 2DS - Introduction
Sector Leaders in the United States (Based on the Unmetric Score for YouTube)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Education
Food & Beverages
Hospitality
Insurance
Luxury
August 2013
(Based on the Unmetric Score for YouTube)
Sector Brand
Television
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
August 2013
Sector Leaders in the United States
SO
A Closer Look at Selected Top
Brands
Nike – Just Do It Possibilities
Video Views Growth We're all capable of a little more -- a little faster, a little higher, a little stronger, a little more. And when we look
at all of the little things we've done, we'll see the big things we're doing.
August 2013
Windows Phone : Meet the Windows Phone Nokia Lumia 1020
A kid's play is one of those times when you want to get the perfect shot. But most phones aren't capable of
capturing quality photos at a distance. Even if it's just a few rows back. With the Windows Phone Nokia Lumia 1020 you get 41 megapixels so every seat is the best
seat in the house.
Video Views Growth
August 2013
Samsung Mobile USA : Galaxy S4 - Bobblehead
Video Views Growth
The video camera on the Galaxy S 4 is ready for fast motion antics or slow motion epics. To learn more
about the Galaxy S 4's incredible camera and all the features that make it The Next Big Thing, check out:
www.facebook.com/SamsungMobileUSA.
August 2013
Nintendo – 2DS Introduction
Video Views Growth
August 2013
Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.
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