Networking to Wealth - Guide for Small Busineses

on Social Media 101 Dawn Miller, Realtor®, CIPS

Exit Realty Central 757-816-4122

Search: DawnMillerHomes Online

@DawnMillerHomes on Twitter

www.Facebook.com/dawnmillerhomes

View homes for sale: www.DawnMillerHomes.com

Coming Soon! www.ILiveinHamptonRoads.com Your Home Online on where to go, what to do in Virginia Beach and Beyond!

Online….More than you think…

• http://www.socialnomics.net/2011/06/08/social-

media-revolution-video-2011/

Stats You Need To Know • If Facebook were a country, it would be 3rd largest

between US and Indonesia

• Youtube is # 2 search engine/website

• Generation Y and X consider Email „passe‟

• 1 in 8 couples married in US in 2009 met on social media

• 78-90% of consumers trust peer recommendations

• 34% of bloggers, out of 200k million, post opinions on products and brands. (of which 54% blog daily)

• 80% of Twitter usage happens off the computer-posting ANYWHERE, ANYTIME! (ie: customer service, bad talking!)

Online & On Mobiles

1. 5 Million Text Messages/day

2. Smartphones are all about the „apps‟ and all social

media have „app‟s

3. 2012: 50 billion apps vs. 7 billion in 2009

4. Mobile Barcode Scanning rose 700% in 2010

5. Mobile-friend websites are a MUST these days

6. Virtual business cards are popular-all contact info

where you are online : www.dooid.com and

mobile-friendly!

Combined with Traditional face-to-face networking

and online networking – you can continue relationship without

as much real face time!

Facebook Stat’s, Cont’d.

http://www.digitalbuzzblog.com/facebook-statistics-stats-

facts-2011/

Facebook

More Facebook Stats & Success Stories: http://mashable.com/category/facebook/

http://jess3.com/media/projects/185/JESS3_AverageDayonFacebook.jpg

World‟s Most Popular Social Network

Founded in Feb. 2004

•52% visit EVERY DAY, vs. 6% LinkedIn,

36% Twitter

•22% from High School

•12% are co-workers

•9% college

•3% never met before

•Average AGE (2010): 38 years old

•Fasting growing: 55-65 yr females

Facebook Users • 206.2 million Internet Users in US: 71.2% are on

Facebook

• 35 year old+ represent 30% of entire userbase

• 20-25 minutes a day is spent on Facebook

• One of Fasting growing: 55-65 yr females

• 700 Billion minutes a month are spent on Facebook

P.S.: You can ‘friend’ me on Facebook: www.facebook.com/DawnMillerHomes

Facebook Profile Types • Personal Facebook Profile – your personal page.

• Fan Page - also known as business page Some people call this a “fan page” to separate it from their personal profile, which they mistakenly call their “Facebook page.” Fan page is non-personal use for businesses, public figures, authors, and others. Facebook calls this your official page. Connections are made when one person decides to like the page

• Group Page - This is a tool that allows people to link up based on a common interest or cause. Connections are made when one person decides to become a supporter of the group. You might join a group focused on a television show, a sports team, networking group, small business center/complex or a movie and interact with other people who support it. THINK…everyone I email is on Facebook, so ADD them to a Group, share ideas, schedules, events, etc.

http://socialmediadiyworkshop.com/2010/03/understanding-facebook-accounts/

FREE Ebooks (see link above!)

I follow her on Twitter: @ SocialMediaDIY

Facebook Personal Profile • Be Yourself, BUT Be a “conservative version” of yourself

• 80/20 rule: 80% personal, 20% business

• 1 in 4 ratio – one post/update of your own and 3-4 comments on others

• No more than 3 personal posts/updates a day

• Completely fill out INFO section –all websites, email address, be personable

• Do NOT always have „business‟ picture as profile picture

• Post Pictures and Video

• Tag people, business, products, events in your updates

• “Like” people‟s status and other fan pages

• Get the “app” if you have a smartphone-saves times, majority updates from there

• MUST have a PERSONAL profile page in order to create a Business or fan page

P.S.- SIX degrees of Separation is NOW 3! Thanks to Facebook and Social Media

• http://socialmediatoday.com/marketmesuite-app/395331/6-degrees-separation-now-its-only-3-thanks-facebook

Facebook Fan Pages

1. Fan or Business Page is Indexable and searchable on Google. Your

personal profile page is NOT.

2. Stats show that Facebook users search for businesses, services just

as much here as on Google.

3. You can create a „vanity‟ Facebook URL:

Ie: www.facebook.com/yourbusiness

4. Your Fans can „tag‟ your business in their Status – you get mentioned

and may create more „fans‟

5. Your Fans can „check-in‟ to your business

6. Promote your Facebook page on print materials

7. Add applications, additional tabs for generate contact info/leads,

offer more info, etc

Tutorial on Creating a Fan Page:

http://socialmediadiyworkshop.com/2010/03/create-a-facebook-page-

for-your-business-1/

Facebook Fan Pages Content 1. Interact Interact Interact

2. Post Specials – offer Discounts for „fans‟

3. Post Pictures of New products

4. Post Video of products, workers, behind the scenes

5. Shout-out customers

6. Post once/day to start; more with 500 or more fans

7. Create Events (fill out info as much as possible)

8. Other Tabs or applications can be created on fan pages for

additional interaction

9. Work to create a sense of community- post helpful content and

incite comments

http://socialmediadiyworkshop.com/2010/03/create-a-facebook-page-for-your-business-2/

Promote Facebook Fan Page

http://www.facebook.com/twitter - will post Facebook post straight to Twitter

http://www.socialmediaexaminer.com/5-ways-to-promote-your-facebook-fan-page/

1. Invite from your Personal Facebook Friends List

2. Facebook “search” box (enter in your type of business)

3. Facebook Social Ads – the ads on right side. $15-20/day for 4-5 days

4. Application that posts to your Twitter account

5. Put on all print material

6. Fan Page „widget‟ box that can go on all

7. Social media accounts – see as example and tutorial :

http://developers.facebook.com/docs/reference/plugins/like-box/

8. Settings: allow Fans to post pictures they take of your product/service

to go to their wall and into their friend‟s feed

TOP Small Business Fan Pages:

http://www.socialmediaexaminer.com/top-10-small-business-

facebook-pages-2011-winners/

Example of Successful Fan page: www.facebook.com/VinDiesel

135 Million Professionals use this

social Networking site to exact information,

ideas and opportunities.

More and more employers are using site to

fine new employees

Think of it as your „online resume‟

Only 6% of users log in every day

101 Ways to use Linkedin: http://linkedintelligence.com/smart-

ways-to-use-linkedin/

1. Target Searches- zip codes or by title of decision makers

2. Track who’s been looking at your profile

3. Research for business you’re trying to win and generate industry info

4. Provide Information 5. Participate in Groups 6. Set up a Company Page 7. Post Updates 8. Find previous co-workers 9. One or two connections

away from ‘warm’ lead/call

10. Get Mobile App

Twitter

200 Million Users with 36% daily use

“Biggest Online Cocktail Party”

Micro-blogging Platform

140 Characters –text, video, pictures, links

What is Happening:

I am in #socialmedia seminar 4 #smbiz w/

@dawnmillerhomes #hrva #realtor cc:

@exitcentral RT plz! http://whatistwitter.com/

My Twitter Name : @DawnMillerHomes

Twitter

1. Think of it as a Text message (with picture, video, link)

2. Send out @ message, (or mention message) to a particular

follower/name (they see it and everyone else sees it)

3. Direct Message – DM – is a private message like email

4. Use a # hashtag when talking about a topic, industry, idea, area : #hrva –Hampton Roads Virginia

5. If you post more than 5 times/day on Facebook – you need

Twitter!

6. Say what‟s on your mind in creative way! Small talk, My

Twitter followers are my NEW BFF‟s. It is OK to miss some of

their updates as they are short/sweet, and gone in 60

seconds

How to Make Twitter Easy

1. Automate your Tweets through www.Hootsuite.com –schedule tweets, update multiple social media accounts at once, shorten URL‟s.

2. Use Mobile/smartphone app : UberSocial 3. Only Have 1 Twitter account for each business

4. Small Talk and share– business is boring, find „crafty‟ way to talk shop

5. Use picture of YOU, not logo (it will avoid spammers) 6. Fill out profile, bio – and search for followers with common

interests, industries

7. Think of a Tweet as a text message.

http://www.smallbiztrends.com/2010/01-how-to-use-twitter-as-a-smb-owner.html

How to Use Twitter for Business

http://www.slideshare.net/360digitalinfluence/twitter-for-business-a-step-by-step?src=related_normal&rel=5562699

Twitter for Small Business

1. Use Hashtags to define what you are talking about, gain

followers

2. Hold Contests/promotions/coupons with link to website

3. Tweet INFO with a link to your site- think of it as a „teaser‟

4. Link your Blog to Twitter account

5. Use www.Twellow.com to find followers/users anywhere!

6. Use www.Listorious.com or www.wefollow.com to „get listed‟

yourself and get more followers

7. Live Tweet events! Ie: Sporting events, seminars

8. Participate in #FF – Follow Friday, #TT, Travel Tuesday, Trending

Topics, #TTOT, #hrva, #vabeach, #smbiz, #rva (Richmond VA)

9. Participate in Twitter Chats – a list here: www.bit.ly/chatsched

10.Look for Twitter in other medias to engage in conversation (i.e.:

CNN‟s Black in America, BET, ESPN)

11.Twitter is a great way to find ways to be a guest blogger or find

some

12.Tweet when you did something COOL! With a picture and

Video!

13.Make Twitter Name same as your business or same as other

profile names

http://www.youtube.com/watch?v=teKL49gv

K40

#1 site for Online Entertainment

#2 most visited website

15-20 minutes a day spent watching videos

Youtube Set-up Tutorial: http://smallbiztrends.com/2009/08/youtube-small-businesses.html

Ideas on What to Video: http://gigaom.com/collaboration/34-ways-to-use-youtube-for-business/

1. Consumers are looking for „real‟ video, non-commerical-ish, something real

2. Video content is all around us! Pretend your new to the area, or new to your type of business

3. What makes you unique? What are you own hobbies?

4. Introduce your staff- waving „hi‟ to camera or 20-40 seconds speaking

5. Keep video under 3 minutes

6. Do a tutorial/ how-to with screen capture programs, Jing

7. 10-second tempting video –teaser video

8. Customer testimonial

9. Show-off office, demonstrate new product

10. Go behind the scenes-video is watched when it is not a commerical

11. “More Value, less advertising”

http://www.smallbizsurvival.com/2011/04/21-ways-to-use-video-for-your-small.html

1. Don‟t Wait to Get fancy equipment-just start!

2. Try „one-shot, no-editing‟ videos

3. Use „video‟ on digital camera or on smartphone w/ direct upload to Youtube

4. $100 Flipcam with basic editing software

5. Webcam within computers to record and send direct to youtube

6. Screen-sharing programs, Jing, for „tutorial‟s, send direct to youtube

7. $3-30 tripods for smartphones and cameras- www.gorillapod.com (bendable

„pods)

8. www.animoto.com to turn pictures into video –free to $60/year

9. www.vimeo.com – video creating and sharing site

10. Create QR Code and link it to a video

11. Remember: A Video will be watched more than same info in a blog, letter,etc.

12, When video is upload to youtube, you have link and HTML code for social media

Video and Hyperlocal: 2k12 Words for more $$$

My Channel: www.youtube.com/ILiveinHamptonRoads

Blogs Blogs are NOW people‟s sole websites! Type of site that is updated frequently,

interactive, informational, commentary. Blogging is basically keeping an

online journal. Blogging sites have become increasingly popular, where people can write, or rant, about whatever subject they want, for anyone to

read. There are over 200,000,000 blogs, of which 54% blog on a daily basis.

“Word of Mouth, Becomes WORLD of Mouth”

Blogs enable customer loyalty, instant feedback, you can share your knowledge

and position yourself as expert, can capture more consumer contact

information from other social medias.

Vendors, industry peeps can help write blogs and increases your creditibility

Remember: 78-90% of consumers trust peer recommendations,

only 14% trust advertisements-

Blogs are not advertisements but you can still control what is being written,

then monitor comments

http://codex.wordpress.org/Introduction_to_Blogging

Can you Believe this Newspaper in Iowa is a Blog?!? http://thegazette.com/

Blog

Step by Step Video Tutorial on how to Start a Wordpress blog: http://www.youtube.com/watch?v=MWYi4_COZMU

Use Wordpress.org – pay monthly hosting, get your own domain

Example of Wordpress site: http://www.trcommons.org/

List of FREE blogging sites: http://webupon.com/blogging/top-31-free-blogging-websites-the-ultimate-list/

Did you Know you can Blog on Facebook

(notes tab) and Google? (google.com/blog)

www.Posterous.com Simple, Free and Easy Blog Platform with Templates

NOW mobile friendly; can post blogs via email

My NEW blog, coming soon: www.ILiveinHamptonRoads.com

Google

Google 97% of consumers search for local businesses online

Get Google places – list your business for free on google. ADD description, hours, pictures, video, coupons:

www.google.com/places

Utilize free google phone number, calendar, doc‟s

Why Small Businesses Should Use Google+

http://www.entrepreneur.com/blog/220788

http://www.slideshare.net/kvanloo/google-a-wonderfull-world

Tips, Tricks, Tools Sharing and Researching Presentations in Slideshare-

Converts PDF info HTML, and a hyperlink ,can embed, share throughout social media

www.slideshare.net Free stock photos: http://www/sxc/hu/ Receive and Send large Files: www.yousendit.com Simple, effective small business marketing site: www.ducktapemarketing.com File Sync Tool: www.dropbox.om

Image sharing and hosting tool: www.flickr.com Sound recorder and editor for podcasting: www.audacity.com Create Videos from your images: www.Animoto.com Computer Screen Capture www.techsmith.com/jing Survey software: www.surveymonkey.com

Making HTML/online ads: www.postlets.com Offer specials, people can check-in and goes to all social media:

www.foursquare.com

http://www.slideshare.net/MoxieWorks/50-free-online-tools-for-small-businesses

http://www.slideshare.net/janehart/top100-tools-for-learning-2010

Tips/Tricks/Resources Shorten & share your URL‟s/website links: www.bit.ly

Personalized speaking Avatar/profile to use in social media: www.voki.com

Mindmapping tool: www.freemind.sourceforge.net

Photo-editing tool: www.picnik.com

Article on Niche Networking http://mashable.com/2011/11/27/niche-social-marketing/

Witty Status/Profile Updates: http://www.statusupdate.net

Fan Page naming: www.facebook.com/username

Protect your brand, see what others are saying about your product/service in real time:

http://www.localmind.com and http://www.yelp.com

Thank you!

I‟m just a “small business” like yourself using social media to promote real estate. I love being social, so I love social media. I probably spent the first 2 years doing it wrong, and now I just post, comment, update, upload, etc what I feel is interesting and helpful. And more importantly, try to interact, comment and help others! My Video channel and Blog is what I need the most help with and strive to get better in 2012! If you‟re like to feature your business, product, service, charity, on my channels, sites, and social networks- for FREE- let me know!

Help keep me accountable! Video and hyperlocal are taking over! And Ask me any questions…social media, online networking , Caribbean, Virginia Beach or real estate!

Dawn Miller

Exit Realty Central

DawnMillerHomes@gmail.com

www.facebook.com/dawnmillerhomes

@DawnMillerHomes on Twitter

P.S.: I LOVE the Caribbean. I could probably help you sell, promote, marketing, publicize your business, product, service there….

P.P.S: I love Virginia Beach/Hampton Roads area too! I‟m a full-time Realtor and I am really good at what I do!