social media strategies with jackie reau
TRANSCRIPT
Social Media & Business Strategies
Presented by Jackie Reau, Game Day [email protected]: gamedayjreau
What is social media…today?
http://www.youtube.com/watch?v=sIFYPQjYhv8
What is social media…today?
http://www.youtube.com/watch?v=sIFYPQjYhv8
Presented byJackie Reau, Game Day Communications
Why should you use social media
• Positions you as a thought leader, innovator with targeted influencers
• Customer service/engagement with instant interaction/results
• Organic search engine optimization with strategic tagging
• Share your content, control your message
• Capture competitive intelligence
You & social media
• Many HR managers are using social media in the recruitment process to determine qualified applicants
• Use social media to position yourself favorably
• Monitor “your” brand with Google– You can’t delete negative references but social media
helps “push” them down to other pages
• Reinvent yourself using social media to draw interest to you and your passion(s)
Getting started• Purpose/objective
– Marketing/positioning/branding
– Customer service engagement
• Retrain your brain
– Incorporate social media into your lifestyle
• Develop a strategic yet spontaneous editorial schedule for your social media conversation
• Recruit and train your staff, colleagues to help
• Educate your customers/clients on where to find you and how to use social media with traditional efforts
Getting started• Purpose/objective
– Marketing/positioning/branding
– Customer service engagement
• Retrain your brain
– Incorporate social media into your lifestyle
• Develop a strategic yet spontaneous editorial schedule for your social media conversation
• Recruit and train your staff, colleagues to help
• Educate your customers/clients on where to find you and how to use social media with traditional efforts
Presented byJackie Reau, Game Day Communications
What social media users want…
• They are nosy! They want to know information first!
• They want exclusive opportunities and access to you and your brand
• They don’t want you to be a one-way, marketing machine
• Be transparent, genuine and real
• Ask them for their thoughts, insight
Planning your strategy• Conduct an analysis on your competition to gauge
how they are using or if they are using social media
• Conduct an internal audit on who is using social media within your audience to determine your reach
• Create a social media team to help execute your strategies
Dell & social mediaDell’s Social Media Goals
1 | Enter into conversations with customers everyday in every major language2 | Address any form of customer dissatisfaction head-on knowing that not everything will be solved and some of Dell’s weaknesses will be exposed4 | Encourage "crowd sourcing" as the next step in listening to customers5 | Use video to personalize the Dell story
[John Pope, digital media senior manager, Dell]
Dell & social mediaDell’s Social Media Goals
1 | Enter into conversations with customers everyday in every major language2 | Address any form of customer dissatisfaction head-on knowing that not everything will be solved and some of Dell’s weaknesses will be exposed4 | Encourage "crowd sourcing" as the next step in listening to customers5 | Use video to personalize the Dell story
[John Pope, digital media senior manager, Dell] Presented byJackie Reau, Game Day Communications
Create, connect and manage your community
• Search for industry influencers based on key words in Twitter, Linkedin– Use personal notes with your e-invitations
• Use free applications to engage your community– Tweetdeck for Twitter
• Add yourself/organization to www.wefollow.com to connect with like-minded people
• Tag social media content like you would Google
Create, connect and manage your community
• Search for industry influencers based on key words in Twitter, Linkedin– Use personal notes with your invitations
• Use free applications to engage your community– Tweetdeck for Twitter
• Add yourself/organization to www.wefollow.com to connect with like-minded people
• Tag social media content like you would GooglePresented byJackie Reau, Game Day Communications
Create, connect and manage your community
• Search for industry influencers based on key words in Twitter, Linkedin– Use personal notes with your invitations
• Use free applications to engage your community
• Add yourself/organization to www.wefollow.com to connect with like-minded people
• Tag social media content like you would Google
Presented byJackie Reau, Game Day Communications
Create and share your social media network
• Always link social media to your web site
• Create your own content with videos, photos and upload
• Recruit expert bloggers for your site to create your own “beat” writers
• Use social media newsroom sites with social media releases, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content
Create and share your social media network
• Always link social media to your web site
• Create your own content with videos, photos and upload
• Recruit expert bloggers for your site to create your own “beat” writers
• Use social media newsroom sites with social media releases, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content
Presented byJackie Reau, Game Day Communications
Create and share your social media network
• Always link social media to your web site
• Create your own content with videos, photos and upload
• Recruit expert bloggers for your site to create your own “beat” writers
• Use social media newsroom sites with social media releases, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content
Presented byJackie Reau, Game Day Communications
Create and share your social media network
• Always link social media to your web site
• Create your own content with videos, photos and upload
• Recruit expert bloggers for your site to create your own “beat” writers
• Use social media newsroom sites, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content
Presented byJackie Reau, Game Day Communications
Launch a social media newsroom
• Recruit an educated group of “reporters” to cover your event or milestone moment with live coverage using social media
• Invite your audience to follow you, set expectations on updates, interaction
• Use your smart phone to instantly share information
Tricks for Facebook
• Create a fan page for general consumer use and a group for specific consumer use
• Add applications to your page to make it more interactive, i.e. video, links to other social media
• Post updates from your smart phone
Tricks for Facebook
• Create a fan page for general consumer use and a group for specific consumer use
• Add applications
Presented byJackie Reau, Game Day Communications
Tricks for Twitter
• Use Tweetdeck to manage your Tweets
• Use Twitter applications to upgrade content– Twitpic.com for photos
– Twittermail.com for status updates from phone
– 12seconds.tv for video status updates
• Create lists on Twitter to manage updates, interact with specific groups, topics
• Use a smart phone to send, manage updates
Tricks for Twitter
• Use Tweetdeck to manage your Tweets
• Use Twitter applications to upgrade content– Twitpic.com for photos
– Twittermail.com for status updates from phone
– 12seconds.tv for video status updates
• Create lists on Twitter to manage updates, interact with specific groups, topics
• Use a smart phone to send, manage updates
Tricks for Linkedin
• Make sure your profile is at 100% completion
• Add a personal note to invite people into your network
• Complete your corporate profile
• Use groups to share information, grow your network
• Add applications to your page, i.e. slideshare.net
• Maintain the page
Tricks for Linkedin
• Make sure your profile is at 100% completion
• Add a personal note to invite people into your network
• Complete your corporate profile
• Use groups to share information, grow your network
• Add applications to your page, i.e. slideshare.net
• Maintain the page
Presented byJackie Reau, Game Day Communications
Tricks for Youtube
• Create and name your own channel
• Purchase a $100 mini video camera for the office
• Upload videos regularly, per your schedule– Testimonials
– New projects, new staff, new menu items, etc.
• Tag and name videos properly
• Share your videos via Facebook, Twitter
Tricks for Youtube
• Always link social media to your web site
• Create your own content with videos, photos and upload
• Recruit expert bloggers for your site to create your own “beat” writers
• Use social media newsroom sites, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content
Presented byJackie Reau, Game Day Communications
Tricks for Youtube
• Always link social media to your web site
• Create your own content with videos, photos and upload
• Recruit expert bloggers for your site to create your own “beat” writers
• Use social media newsroom sites, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content
Presented byJackie Reau, Game Day Communications
Measurement
• Create a quarterly scorecard to add to your marketing matrix– Web site traffic
– Facebook Fan Page fans, offers, engagements
– Twitter followers, engagements
– Youtube views, comments
– Blog views, comments
– Response to exclusive offers with promo codes
Resources for staying fresh
• Mashable.com
• Google alerts with key words of industry interest
• HARO, Help A Reporter Out
• Your local Social Media Breakfast
• WOMMA, Word of Mouth Marketing Association