Social Media & Business Strategies

Presented by Jackie Reau, Game Day Communicationsjreau@gamedaypr.comTwitter: gamedayjreau

What is social media…today?

http://www.youtube.com/watch?v=sIFYPQjYhv8

What is social media…today?

http://www.youtube.com/watch?v=sIFYPQjYhv8

Presented byJackie Reau, Game Day Communications

Why should you use social media

• Positions you as a thought leader, innovator with targeted influencers

• Customer service/engagement with instant interaction/results

• Organic search engine optimization with strategic tagging

• Share your content, control your message

• Capture competitive intelligence

You & social media

• Many HR managers are using social media in the recruitment process to determine qualified applicants

• Use social media to position yourself favorably

• Monitor “your” brand with Google– You can’t delete negative references but social media

helps “push” them down to other pages

• Reinvent yourself using social media to draw interest to you and your passion(s)

Getting started• Purpose/objective

– Marketing/positioning/branding

– Customer service engagement

• Retrain your brain

– Incorporate social media into your lifestyle

• Develop a strategic yet spontaneous editorial schedule for your social media conversation

• Recruit and train your staff, colleagues to help

• Educate your customers/clients on where to find you and how to use social media with traditional efforts

Getting started• Purpose/objective

– Marketing/positioning/branding

– Customer service engagement

• Retrain your brain

– Incorporate social media into your lifestyle

• Develop a strategic yet spontaneous editorial schedule for your social media conversation

• Recruit and train your staff, colleagues to help

• Educate your customers/clients on where to find you and how to use social media with traditional efforts

Presented byJackie Reau, Game Day Communications

What social media users want…

• They are nosy! They want to know information first!

• They want exclusive opportunities and access to you and your brand

• They don’t want you to be a one-way, marketing machine

• Be transparent, genuine and real

• Ask them for their thoughts, insight

Planning your strategy• Conduct an analysis on your competition to gauge

how they are using or if they are using social media

• Conduct an internal audit on who is using social media within your audience to determine your reach

• Create a social media team to help execute your strategies

Dell & social mediaDell’s Social Media Goals

1 | Enter into conversations with customers everyday in every major language2 | Address any form of customer dissatisfaction head-on knowing that not everything will be solved and some of Dell’s weaknesses will be exposed4 | Encourage "crowd sourcing" as the next step in listening to customers5 | Use video to personalize the Dell story

[John Pope, digital media senior manager, Dell]

Dell & social mediaDell’s Social Media Goals

1 | Enter into conversations with customers everyday in every major language2 | Address any form of customer dissatisfaction head-on knowing that not everything will be solved and some of Dell’s weaknesses will be exposed4 | Encourage "crowd sourcing" as the next step in listening to customers5 | Use video to personalize the Dell story

[John Pope, digital media senior manager, Dell] Presented byJackie Reau, Game Day Communications

Create, connect and manage your community

• Search for industry influencers based on key words in Twitter, Linkedin– Use personal notes with your e-invitations

• Use free applications to engage your community– Tweetdeck for Twitter

• Add yourself/organization to www.wefollow.com to connect with like-minded people

• Tag social media content like you would Google

Create, connect and manage your community

• Search for industry influencers based on key words in Twitter, Linkedin– Use personal notes with your invitations

• Use free applications to engage your community– Tweetdeck for Twitter

• Add yourself/organization to www.wefollow.com to connect with like-minded people

• Tag social media content like you would GooglePresented byJackie Reau, Game Day Communications

Create, connect and manage your community

• Search for industry influencers based on key words in Twitter, Linkedin– Use personal notes with your invitations

• Use free applications to engage your community

• Add yourself/organization to www.wefollow.com to connect with like-minded people

• Tag social media content like you would Google

Presented byJackie Reau, Game Day Communications

Create and share your social media network

• Always link social media to your web site

• Create your own content with videos, photos and upload

• Recruit expert bloggers for your site to create your own “beat” writers

• Use social media newsroom sites with social media releases, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content

Create and share your social media network

• Always link social media to your web site

• Create your own content with videos, photos and upload

• Recruit expert bloggers for your site to create your own “beat” writers

• Use social media newsroom sites with social media releases, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content

Presented byJackie Reau, Game Day Communications

Create and share your social media network

• Always link social media to your web site

• Create your own content with videos, photos and upload

• Recruit expert bloggers for your site to create your own “beat” writers

• Use social media newsroom sites with social media releases, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content

Presented byJackie Reau, Game Day Communications

Create and share your social media network

• Always link social media to your web site

• Create your own content with videos, photos and upload

• Recruit expert bloggers for your site to create your own “beat” writers

• Use social media newsroom sites, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content

Presented byJackie Reau, Game Day Communications

Launch a social media newsroom

• Recruit an educated group of “reporters” to cover your event or milestone moment with live coverage using social media

• Invite your audience to follow you, set expectations on updates, interaction

• Use your smart phone to instantly share information

Tricks for Facebook

• Create a fan page for general consumer use and a group for specific consumer use

• Add applications to your page to make it more interactive, i.e. video, links to other social media

• Post updates from your smart phone

Tricks for Facebook

• Create a fan page for general consumer use and a group for specific consumer use

• Add applications

Presented byJackie Reau, Game Day Communications

Tricks for Twitter

• Use Tweetdeck to manage your Tweets

• Use Twitter applications to upgrade content– Twitpic.com for photos

– Twittermail.com for status updates from phone

– 12seconds.tv for video status updates

• Create lists on Twitter to manage updates, interact with specific groups, topics

• Use a smart phone to send, manage updates

Tricks for Twitter

• Use Tweetdeck to manage your Tweets

• Use Twitter applications to upgrade content– Twitpic.com for photos

– Twittermail.com for status updates from phone

– 12seconds.tv for video status updates

• Create lists on Twitter to manage updates, interact with specific groups, topics

• Use a smart phone to send, manage updates

Tricks for Linkedin

• Make sure your profile is at 100% completion

• Add a personal note to invite people into your network

• Complete your corporate profile

• Use groups to share information, grow your network

• Add applications to your page, i.e. slideshare.net

• Maintain the page

Tricks for Linkedin

• Make sure your profile is at 100% completion

• Add a personal note to invite people into your network

• Complete your corporate profile

• Use groups to share information, grow your network

• Add applications to your page, i.e. slideshare.net

• Maintain the page

Presented byJackie Reau, Game Day Communications

Tricks for Youtube

• Create and name your own channel

• Purchase a $100 mini video camera for the office

• Upload videos regularly, per your schedule– Testimonials

– New projects, new staff, new menu items, etc.

• Tag and name videos properly

• Share your videos via Facebook, Twitter

Tricks for Youtube

• Always link social media to your web site

• Create your own content with videos, photos and upload

• Recruit expert bloggers for your site to create your own “beat” writers

• Use social media newsroom sites, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content

Presented byJackie Reau, Game Day Communications

Tricks for Youtube

• Always link social media to your web site

• Create your own content with videos, photos and upload

• Recruit expert bloggers for your site to create your own “beat” writers

• Use social media newsroom sites, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content

Presented byJackie Reau, Game Day Communications

Measurement

• Create a quarterly scorecard to add to your marketing matrix– Web site traffic

– Facebook Fan Page fans, offers, engagements

– Twitter followers, engagements

– Youtube views, comments

– Blog views, comments

– Response to exclusive offers with promo codes

Resources for staying fresh

• Mashable.com

• Google alerts with key words of industry interest

• HARO, Help A Reporter Out

• Your local Social Media Breakfast

• WOMMA, Word of Mouth Marketing Association