social media strategy & best practices workshop
TRANSCRIPT
Social Media Strategy & Best Practices Workshop
September 2012
Alan Rosenblatt, [email protected]
@DrDigipol1-703-282.7157
Anatomy of a Tweet
Latest #Jobs Report numbers likely wrong. Report has been right only once in 30 yrs -by @Golfarb http://wapo.st/QkvYob
@TaraMSinclair #econ
• 3 ways to make a link in Twitter– @mention– #Hashtag– URL
• 140 characters is enough– 9-second soundbyte– Syllogisms– Links to more content– Haikus
Anatomy of a Tweet (cont)
Anatomy of a Facebook post
• Compelling lead sentence• Include a stand alone image or
video• End with a question or call to action
Anatomy of a Facebook post (URLs v Images)
Anatomy of a Facebook post (featured post)
Anatomy of a Pinterest post
Growing your Twitter audience
• Choose: Social strategy vs. Broadcast strategy– Social: Follow & engage with your audience• Follow• Engage• Recommend• Repeat
– Broadcast: Not social, 1-way flow of information• Exclusive content• Trusted curation
Finding people to follow
• Directories• Articles that recommend people to follow• Keyword search• Drilling down into Twitter lists and
followers/friends of relevant tweeters• Follow/Unfollow tools (TweetSpinner.com)
Clean your list – Unfollow dead weight
• Twitter limits– Until you have 2,000 followers, you can only follow
2,000– Beyond that, you can follow 15% more than follow
you• Purge followers to maintain room to grow– People who don’t follow you back (unless they are
interesting)– People who never retweet others– People who SPAM, shills, etc.
• Tools: TheTwitCleaner.com, TweetSpinner.com
Measuring success• Audience engagement– Tweetreach.com– Favstar.fm– Twitter Analytics– Facebook Insights– Klout.com– Twitalyzer.com
• Audience quality & size– TwitterCounter.com– Klout.com
• Driving web traffic– Bit.ly
Other tools
• When to tweet: Tweriod.com• Monitor & Engage: Tweetdeck, HootSuite,
TwitterFall.com• Search: SocialMention.com, IceRocket.com• Hashtags: TagDef.com, Hashtagify.com• Find people: Listorious.com, Tweetbe.at,
WeFollow.com, Twiangulate.com
Social Media Strategy & Best Practices Workshop
September 2012
Alan Rosenblatt, [email protected]
@DrDigipol1-703-282.7157