social media strategy design application
DESCRIPTION
In 2011 I designed a Social Media Strategy Design application to teach communication officers at the CDC how to better integrate social media strategies and technologies into their overall communication plan.This presentation was developed to describe how the fundamental concept for what and how the application would function.TRANSCRIPT
Presentation Overview:
1. The Need
2. The Fix
3. The Way
The Social Media Strategy Tool (concept brief)
Let’s meet our target audience…..
1. The Need (concept brief)
Strategy App!
Easily Customized Resource! Community!
All that stuff!
So what does the fix need to do?
• Bolster social media strategy design community
• Build scalable social media strategy design best practices resource
• Educate our target audience
• Address the ongoing needs of our target audience
• Other objective
1. The Need (concept brief)
Build a hub with a forum that shapes a wiki to fuel an app
2. The Fix (concept brief)
App
Wiki
Hub
Forum
q/a
Wiki
Forum
q/a
Wiki
Forum
Widget
Wiki
Forum
Widget
Wiki
Forum
q/a
Wiki
Forum
1. An educational, interactive, social media strategy resource hub.
2. A social media strategy design aid.
2. The Fix (concept brief)
App
Wiki
Hub
Forum
Hub & Spoke Design
3. The Way (concept brief)
Our Hub
3. The Way (concept brief)
Our Spokes
3. The Way (concept brief)
The Wiki > Conspicuous Consequence of the Hub
3. The Way (concept brief)
The Wiki > Outgrowth of Hub Forum
3. The Way (concept brief)
The Wiki > Finite Topics
3. The Way (concept brief)
Tiered Access
I can contribute to the form and I can edit the wiki.
I can contribute to the forum but can’t edit the wiki.
I can view the forum and wiki but I can’t add to or edit either!
3. The Way (concept brief)
3. The Way (concept brief)
The App > Conspicuous Consequence of the Wiki
3. The Way (concept brief)
The App Interface
Questions?
The Social Media Strategy Tool (concept brief)