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Juergen Hoebarth | 2011 Hong Kong BUILDING INTELLECTUAL PROPERTY

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How to build Intellectual Property in the Age of Social Media. A Basic Social Media Strategy

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Page 1: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

BUILDING INTELLECTUAL PROPERTY

Page 2: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

TRADITIONALBOOKS

Page 3: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

TRADITIONALHARRY POTTER

Page 4: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

TRADITIONALMOVIES

Page 5: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

TRADITIONALTOYSTORY

Page 6: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

TRADITIONALPCGAMES

Page 7: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

TRADITIONALTOMB RAIDER

Page 8: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

TRADITIONALMOBILEGAMES / IPHONE

Page 9: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

TRADITIONALANGRY BIRDS

Page 10: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

TRADITIONALANGRY BIRDS FANS

Page 11: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

THE AGEOF SOCIAL MEDIA

Page 12: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

NEW CHANCESMEDIA ATTENTION ENGAGEMENTVIRALCOST EFFICIENT

Page 13: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

DISADVANTAGESITS NEW NO PROOF OF CONCEPT EXPERT KNOWLEDGE NO HOW TO GUIDE

Page 14: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

THE IDEABUILD AN INTELLECTUAL

PROPERTY VIASOCIAL MEDIACHANNELS

Page 15: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

THE IDEAPIKKEPIKKE

Page 16: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

THE IDEATHE CHALLENGEWhich channels to use

FACEBOOK / TWITTER

Page 17: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

THE IDEATHE CHALLENGEWhich Market to Target

WOMAN / KAWAI

Page 18: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

THE IDEATHE CHALLENGEHow to attract people

FB ADS / Engagement

Page 19: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

THE SOLUTIONAttracting audience via ADS

Page 20: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

Attracting audiencevia Engagement

Page 21: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

LEARNED SO FAR

USER ENGAGEMENTIS THE KEY TOSUCCESS

Page 22: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

HOW2ENGAGEActual events

Page 23: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

HOW2ENGAGEStorytelling / Shortstories

89 Likes 56 Comments

Page 24: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

HOW2ENGAGEInvolve the audience

Page 25: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

HOW2ENGAGEEntertain the audience

Page 26: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

HOW2ENGAGEReward the audience

Page 27: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

USERRESPONSE

Page 28: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

GET MORE LOYALTY

MORE FAN ENGAGEMENTFANPICS + PIKKEPIKKEDRAWING COMPEDITIONOPENSTORIES / CUSTOM

ENDING

Page 29: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

TARGES 4 FUTURESHORTANIMATIONS+2.500-3.000 FANS/monthAFTER 1 YEAR 30.000 FANSLICENCING CONTRACT

Page 30: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

PIKKEPIKKE SO FAR

Page 31: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

PIKKEPIKKE SO FAR

Page 32: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

NUMBERS500.000.000 FACEBOOK USERSCOUNTRY TARGETINGINDONESIA 25.000.000 USERS

Page 33: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

NUMBERSPAYED ENGAGEMENTca 2500 USEREARNED ENGAGEMENTca 1000 USER

Page 34: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

NUMBERS/Month

around 65.000 Postviewsaround 1000 Postfeedbacksaround 1500 new Usersaround 5000 active Users

Page 35: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

THANKS

ITS ALL ABOUTENTERTAINMENT & ENGAGEMENT

ENTERGAGEMENT

www.pikkepikke.com

Page 36: Social Media Strategy for creating Intellectual property

Juergen Hoebarth | 2011 Hong Kong

CONTACT

Facebook.com/[email protected]


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