social media success - ewomennetwork 2010
TRANSCRIPT
"Finally! Discover How To Create An Attractive And Active Fan Page For Your Business That Brings You More Traffic, More Visibility, More Clients, and Ultimately More Money!"
Outrageous SuccessOutrageous Successwith Social Media:with Social Media:
How to Use the World's #1 Online Social Network How to Use the World's #1 Online Social Network to Create a Massive Following, Build Your Brand, to Create a Massive Following, Build Your Brand,
and Increase Your Profits!and Increase Your Profits!
with
@marismith@marismith
presents
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The Social Media The Social Media RevolutionRevolution
@equalman
Social Media ROI
@marismith@marismith
Social Media Revolution
Bubbly Scottish-Canadian! Relationship + Internet =
Social Media!
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“The Pied Piper of Facebook”
@marismith@marismith
A Wee Bit About MariA Wee Bit About Mari
Access this slide deck at:www.slideshare.net/marismith
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Slides for you!Slides for you!
Feel free to tweet!!@MariSmith
@eWomenNetwork
Hashtag: #eWomen2010
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Tweets galore!Tweets galore!
Wow!! @marismith is crushing it on stage at #eWomen2010 with
her Facebook Ninja tricks!
Wow!! @marismith is crushing it on stage at #eWomen2010 with
her Facebook Ninja tricks!
Woa!! @marismith ROCKS! #eWomen2010
Woa!! @marismith ROCKS! #eWomen2010
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Success StoriesSuccess Stories
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“If you’re only looking for social media ROI (Return on
Investment)……try Return on Ignorance.”
~Jeffrey Hayzlett – CMO, Kodak
@marismith@marismith
What about ROI?What about ROI?
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Social Media is NOT an ATM Social Media is NOT an ATM machine!machine!
@marismith@marismith
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10 Steps to Monetizing Social 10 Steps to Monetizing Social MediaMedia
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Step #1: Own a tight nicheStep #1: Own a tight niche
@marismith@marismith
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Step #2: Create a world class, Step #2: Create a world class, consistent brandconsistent brand
@marismith@marismith
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Step #3: Set clear objectivesStep #3: Set clear objectives
@marismith@marismith
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Step #4: Choose and set up your Step #4: Choose and set up your social sitessocial sites
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Social Sites: The Big FourSocial Sites: The Big Four
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~500 million active members.
@marismith@marismith
#2 most trafficked site.
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“To help the world connect &communicate more
effectively.”@marismith@marismith
Facebook’s MissionFacebook’s Mission
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Fan Page
@marismith@marismith
Facebook’s Best FeaturesFacebook’s Best Features
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Sample Canvas PageSample Canvas Page
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Sample Canvas PageSample Canvas Page
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$19,000 in one week!
Coach Eva: “As a result of taking Mari’s training, I generated $19,000 directly from my Facebook group. I now earn in ONE WEEK what I earned in one month.”
@marismith@marismith
Success StoriesSuccess Stories
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Let’s see how you’re doing so far!Let’s see how you’re doing so far!
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Step #5: Understand widgets, Step #5: Understand widgets, feeds, web 2.0feeds, web 2.0
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“It took us 8 years to reach 1.5 million registered users in the era of email. It took us only 5 months to acquire
the same number of users on Facebook.”
Facebook ConnectFacebook Connect
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YOU are the go to person for a very tight niche
You’re seen everywhere – in all the right places, right times, right people.
One-click visiblity (Mari’s Ninja Tricks!)
Step #6: Implement Radical Step #6: Implement Radical Strategic VisibilityStrategic Visibility
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“Your ultimate goal with social media efforts is
profitability. If you remain invisible to
your customers, you will not bring in revenue.”
~Vanessa Fox “cyberspace visionary”
@marismith@marismith
Monetizing Social MediaMonetizing Social Media
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Step #7: Grow Your TribeStep #7: Grow Your Tribe
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Step #8: Apply the 80:20 RuleStep #8: Apply the 80:20 Rule
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Step #9: Drive traffic to your Step #9: Drive traffic to your funnelfunnel
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$40,000 in one week!
@marismith@marismith
Success StoriesSuccess Stories
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Step #10: Track, measure & Step #10: Track, measure & monitormonitor
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New client within 5 hours!
Casey Truffo: “Mari! Within 5 hours of the coaching session I had with you, we received a request for services from someone who found us on Twitter (using the techniques you shared with us!) Thank you so much!”
@marismith@marismith
Success StoriesSuccess Stories
©2009 Mari Smith - MariSmith.com
34Lack of a viable (proven) strategy
#1 Reason People Struggle with #1 Reason People Struggle with Social MediaSocial Media
1. I don’t have TIME!
2. Social Media seems like a full time JOB!
3. I don’t want to have to LEARN it all.
4. Isn’t Facebook just for KIDS?!
5. I want to protect my PRIVACY.
6. I want to protect my CONTENT.
7. I don’t know where to START!
8. I don’t know what I should DELEGATE.
9. Do Facebook Social ADS really work?
10.I don’t know the social media BEST PRACTICES.
11.I don’t know which sources to TRUST.
12.I’m not sure how I’d measure any real RESULTS.
13.Can you really make MONEY using social media?
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Common ChallengesCommon Challenges
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Jump Start Your Jump Start Your Social Media Social Media
Success!!Success!!@marismith@marismith
Complete with Mari’s “Ninja Tricks”
Social Marketing Mastery Social Marketing Mastery IMMERSIONIMMERSION
1. Get big, go viral!2. Be the #1 go-to person in
your niche!3. Establish yourself as a
thought leader!4. Drive a flood of traffic,
customers, sales!5. Get media attention, JVs,
book deals and more!
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Are You Ready??Are You Ready??
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The Sky is the Limit!The Sky is the Limit!