social media success: see me’s award-winning power of okay campaign | making the most of social...
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![Page 1: Social media success: See Me’s award-winning Power of Okay campaign | Making the most of social media | Scottish Networking Group | 18 October 2016](https://reader031.vdocuments.net/reader031/viewer/2022030304/5879956e1a28ab95318b6683/html5/thumbnails/1.jpg)
Power of Okay and #MyUnfilteredLife
Nick Jedrzejewski
See Me Media Officer
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www.seemescotland.org
Power of Okay
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www.seemescotland.org
Power of Okay
• 48% think people fear they
will lose their job
• 55% think disclosing a mental
health problem will mean
being moved to another post
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www.seemescotland.org
Opening up conversations
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www.seemescotland.org
Getting it Right
• Relevant for workplaces and the public in
general
• Getting the right hashtag
• Having the right visuals
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www.seemescotland.org
Views
• 31,100 full views on Facebook
• 227,000 part views
• 599 re-tweets on day one
• 5000 video views on YouTube
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www.seemescotland.org
Trending
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www.seemescotland.org
![Page 9: Social media success: See Me’s award-winning Power of Okay campaign | Making the most of social media | Scottish Networking Group | 18 October 2016](https://reader031.vdocuments.net/reader031/viewer/2022030304/5879956e1a28ab95318b6683/html5/thumbnails/9.jpg)
www.seemescotland.org
What to do when someone says ‘no’?
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www.seemescotland.org
The Other Perspective
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www.seemescotland.org
#MyUnfilteredLife
• NO ONE followed us, well about 100 people
• Compared to over 10,000 following on Twitter and Facebook
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www.seemescotland.org
Focus on Instagram• People showing off how much fun their having!
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www.seemescotland.org
Before The Launch• Worked with Wire PR
and Something Something
• Contacted as many influencers as possible
• Got our own pictures ready
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www.seemescotland.org
What is #myunfilteredlife?• We all have ups and downs
• No ones life is perfect
• It is okay not to be okay
• We can talk about the
rough times
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www.seemescotland.org
Launch Day• Post across our social media
channels
• Started early
• Blogged with more detail on what the campaign was about
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www.seemescotland.org
Reaching the Right Audience• Wanted to show ourselves and give a bit more personality.
• Reach a younger audience than our usual 25-35
• Build up a following ahead of our children and young people’s campaign
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www.seemescotland.org
Importance of Outreach• To create a buzz it can’t all come from one place
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www.seemescotland.org
Keeping Momentum
• Nominating
• Re-sharing posts on our page
• Messages which could inspire others to join in
• So much user generated content
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www.seemescotland.org
Campaign Evolving
• We encouraged mundane pictures, with the messages on mental health
• People shared their own lives and difficulties
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www.seemescotland.org
How Did It Work As A Campaign?
• 3000 new followers
• 800 in week one, all organic
• 1000 #myunfilteredlife posts
• Best post on our page received 185 likes, a 925% rise on best before campaign
• Posted 143 times to the See Me account
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www.seemescotland.org
What Did We Achieve?
• Exceeded expectations
• People still posting today
• Shows people want to speak about mental health
• Now YOU post
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Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk
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Scottish Networking Group
18 October 2016
Glasgow
#ccscots
Making the most of social media