social media- the new market
DESCRIPTION
In this presentation I have tried to discuss the relevance of social media as a new market. I had made this in my first year of MBA so the data might seem old, but I hope it would be helpful for B- school students to get a brief insight about social media.TRANSCRIPT
SOCIAL MEDIA THE NEW MARKET
Aditya Amist First Year
MBA
PUMBA
Social Media
75%
44%*
3,4
86%
34%
1,8
98%
88%
3,9
96%
67%
1,5
97%
86%
3,1
95%
76%
2,1
Aware of at least one network 98%
Member of at least one network 73%
Average number of networks one is member of
1,9
Awareness, penetration, average number of networks
Emerging markets India and Brazil show the highest awareness and penetration of social networks.
* The 44% share of social networkers in China is low compared to other countries. This might be due to the fact that some large Chinese networks (eg RenRen) were not included in this survey.
7 billion people in the world >1 billion Social Media users 2 billion internet users
Facebook in India
Total Number of users: 53089680 Penetration of population: 4.53% Penetration of online population 65.54%
User age distribution of Facebook in India
13-15 4%
16-17 8%
18-24 48%
25-34 28%
35-44 8%
45-54 3%
>55 1%
How is Social Media a Market ?
Average Facebook session lasts 37 minutes, Twitter 23 minutes. More than 400 million people use
Facebook daily.
Customers want to be involved with companies. Bring them in the boardroom to improve the relationship.
44% CONVERSATIONS
Reasons why people connect to Brands
63%
16%
67%
40%
62%
48%
75%
61%
40%
18%
62%
20%
Company pride (top2%)
Talkability (top2%)
61%
19%
Company pride and talkability
N Europe = 2787 / F = If member of social network(s) and active working person
Role of Employees
Future Prospects • Smartphones
• Location based services
20% of location-based
users checks in daily
Questions??
Thank You
• References
▫ Socialbiz
▫ Public Relations and Marketing
▫ Socialbakers
▫ Jeffbullas’s Blog on Internet Marketing