social media to grow your business
DESCRIPTION
This how to use Social Media for business includes a general presentation on what is Social Media, its importance and how it should be used, and why you should build a social media strategy for your organization to Build a Social Media Strategy.TRANSCRIPT
Use the Internet to Grow your Business Sales
K. Patrice Williams JDChief Marketing Officer
123 Target Marketingwww.123TargetMarketing.com
www.linkedin/in/kpatricewilliamswww.facebook.com/kpatricewilliams
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Are you Doing BusinessTODAY
the Same Way You were doing Business A YEAR AGO?
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Then you are losing out on Sales!
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TODAYis the best time to be in Business
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Today you can
1. Create an integrated online community presence with
your Website, Blog, and Social Media Platforms.
2. Develop deeper relationships and connections with your
customers
3. React quickly to the market place (your customers) and
conduct market surveys
4. Promote events and advertise products and services
inexpensively
5. Attract your target audience to YOU!
6. Reduce Business Operational Expenses using Free or
Inexpensive E-Productivity Tools
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Workshop Coverage
1.Why Internet Marketing?2.Identify your Target Market3.Develop your Searchable
Keywords based on your Company Target Marketing
4.Develop a Social Media Internet Plan
5.Maximize your Internet Presence
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Increase Business Sales
People respond to businesses that
they connect with and know
Develop an Internet Community of your Current Clients. Use your Current customers to extend your brand to THEIR network…
which grows YOUR network
Attract more customers by
delivering & tagging content with targeted
keywords
Increase Business
Sales
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WHY INTERNET MARKETING?
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Social Media Times (11/2009)• 400 Million
Facebook Users• Billions of
YouTube streamed everyday
• 27.3 Million Tweets per Day
• 252 Million Internet Users in N. America
Search Engine Watch (2009)• 91 Million
Google Searches per Day
• 60 Million Yahoo Searches per Day
Statistics
Social Media: What's the Big Deal?
If your customers on Social Media Platforms…so should you!
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Does Internet Marketing eliminate Traditional Marketing Techniques?
NO!!But they Compliment each
other!
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A YEAR AGO•Face to Face Connections•Newspaper Advertising•Bulletin Boards•Events
TODAY Internet Market-ing
Networking
Publicity
Cold Calling
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IDENTIFY YOUR TARGET MARKET
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Refine your Target Market Identit
y
Niche
Industry
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• Gender: Female or Male
• Age Range• Income Range• Own or rent? Where?• Occupation• Nationality• Worries, Concerns,
Problems
Target Marketing
Customer Identity
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Put these two concepts together to Grow your
Business SalesTarget Marketing
Building Relationships on the Internet
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DEVELOP EFFECTIVE KEYWORDS
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What keywords or keyword phrases most identify with your target market?
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Your customer searches for a keyword, or keyword phrase in Google, Bing, Yahoo
Search leads to your Article, Posts, Tweets, Blog, Facebook Fan Page
Develop a relationship with these potential clients. Don’t try to sell to them yet! Engage with them, get to know them, help them.
Give your potential great information.
Relationship will evolve into a sale
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Prospective Client Model
$$$$
Ask for the Sale
Interaction –
Relationship Building
InformationIf the client cant find you by using the right keywords (keyword phrases)
– how do they find your information?
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DEVELOP AN INTERNET PLAN
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Extend the Business Brand & Your Reach to the Internet
Identify your Target Market
Listen Engage
Be Helpful
Respect
Be Transpare
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Connect
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Internet Marketing Goals
• To Find your BusinessKeyword Search
• Drives targeted traffic • Websites, Blogs, Squiddo• use Keywords
Content Development
• Repurpose Content• Use Keywords
Article Marketing
•Twitter, Facebook, Linkedin•Develop Relationships•Grow your Customer Base•Market & Advertise
Social Media Platforms
•Email/E-Newletter Marketing•Mail Monkey, Constant Contact, Aweber•Capture Name & Email Addresses from website, blog, social media platforms, events
Email Marketing
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Use Social Media Platforms to Showcase your Business Brand and Professional Expertise
• Create a Blog • Connect with Your Audience
by giving them good content. Show them that you know your industry.
• Cant write well? Repost (and Credit) content from other writers and sources
• Are you a chatter box? Create your own radio show in your expertise?
• Make sure to connect your blog to your Linkedin, Twitter, and Facebook Account
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• Use the same Colors and Logos on your Social Media Sites, Blogs,
Websites
• Repurpose Brochures, Literature, Articles, Flyers on Internet Platforms
• Use your professional picture consistently
• Use your professional name consistently
Ex: If you use the name Jonathan Brown.
Don’t use John Brown or Jonny Brown online
Extend your Offline Brand to Your Online Brand
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Create a Clear Social Media Goals so that when you are online, you
wont deviate.
1. Only spend 15-30 minutes a day on your Social
Media Platforms
2. Use Social Media tools like hootsuite or tweetdeck
to automate your activity, save time and track
results.
3. Make it your purpose to spend time building one
on one and build a relationship with everyone in
your LinkedIn, Facebook and Twitter network!
4. Deliver Content and Information that your Target
Audience cares about
5. Don’t just set up your social media accounts and
watch…Engage them by
POSTING messages on their wall
RESPONDING to their updates and content
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MAXIMIZE YOUR INTERNET PRESENCE
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Decide which Social Media Platform is Right for YOU!
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View your Social Media Sites as Online Real Estate
www.namechk.com
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Personal Page & FANPage
• Connect with your network, friends, business associates, people you know and reconnect with people in your past.
• Identify circles of influence
• Create deeper relationships with your clients
• Extend to the network of your friends, families and clients.
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Rules - Netiquette – Keep it Professional, but let down a few Personal Boundaries so that your ‘friends’ can get to know you and connect with you.
Profiles - Fill out your Profile, include your past jobs and positions, as well as, education so that your network can find you. Include your company website url and what your company does! (ask your employees to do the same)
Feed your Wall - Allow your blog entries, linkedin, twitter updates to ‘feed’ into your Facebook wall. Feed your wall with relevant industry news links and inspirational quotes.
Status Update - Post status updates relating to your job search, it keeps it fresh on people’s minds that you are in the market for a job. Say things like "I had a great interview this morning... keep your fingers crossed!" or "I have a networking meeting later today with a company I'm really interested in!"
Notes - Post a "note" on Facebook, indicating what type of job you are looking for. A note tends to stay on people's screens longer than a status update, and you can write much more.
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LinkedInCompany Search /Company Buzz- Search for the specific partnership company you are interested in. You search on that company, and hopefully find people who are connected to other people you know. Then, you can ask your personal contact to connect you. You can also view Tweets about the company, Trends and Top Keywords
Portfolio Display – Display your work: Website Designs, Property Management, etc.
Email – Send an email your LinkedIn network, letting them know what type of job you are looking for.
Headline - Add your professional headline and take the time to build out your work history.
Contacts – Connect with former colleagues,
Applications- Google Presentation/SlideShare Presentations; WordPress/BlogLink (Powered by TypePad); Reading List by Amazon; TweetsIdeas: Event Promotion, Product Promotion, Information, Article Sharing
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Twitter allows you to connect with people you don't know, based on common interests.
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Basic Networking - Follow people who are involved in areas in your industry.
Job Postings – While growing your networking connections you will learn about jobs that you will not have otherwise known about.
Connecting - When someone follows you or you follow them, read their bio thoroughly. If it looks like they work somewhere you might be interested in, or if I think they might be someone who could connect you to others, Get in touch with them.
Companies – Find people at the companies that you want to work at, or industry professionals. Ask your personal contact to connect you. You can also view Tweets about the company, Trends and Top Keywords
Ideas: Event Promotion, Product Promotion, Information, Article Sharing
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You TubeVideoRules - Be tasteful, interesting, informative, engaging and smile
Profiles - Fill out your Profile, include your past jobs and position, as well as, education so that your network can find you. Include your company URL!
Find your Friends - Sync your You tube account with your Gmail, Yahoo, Facebook and Hotmail contacts.
Feed your Wall - Allow your YouTube entries to ‘feed’ into your Facebook, twitter and LinkedIn wall.
Titles, Descriptions, Tags - Separate each tag with a space: Mrs Ruthies Bakery. Or to join 2 words together in one tag, use double quotes: “Ruthie Queen”
Ideas - Upload pictures of your company directors, products, new products, logos, events, workshops.
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Flickr: Pictures and Video
Rules - Be tastful, interesting, informative, engaging and smile
Profiles - Personalize your profile. Fill out your Profile, include your past jobs and position, as well as, education so that your network can find you. Include your company URL!
Feed your Wall - Allow your Flickr Pictures and Video to to ‘feed’ into your Facebook wall.
Titles, Descriptions, Tags - Separate each tag with a space: Mrs Ruthies Bakery. Or to join 2 words together in one tag, use double quotes: “Ruthie Queen”
Ideas - Upload pictures of your company directors, products, new products, logos, events, workshops.
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FlickrUpload Photos & Videos
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E-Productivity Toolswww.hootsuite.comwww.gist.comwww.namechk.com
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Gmail / Google ContactsGoogle VoiceGoogle CartGoogle DocsGoogle Alerts
The Power of the Internet
to Grow your Business Sales
By K. Patrice Williams JD
Available for Company & Assoc. Presentations, Keynotes, Corporate Workshops,
Professional Consulting, Author Signings “Use the Power of Social Networking”
K. Patrice Williams JDChief Marketing Officer
123 Target Marketingwww.123TargetMarketing.com
www.linkedin/in/kpatricewilliamswww.facebook.com/kpatricewilliams
QUESTIONS & ANSWERS