Social Media ToolsSusu WongTomo360susu@tomo360.com

Social Media Revolution

https://www.youtube.com/watch?v=jottDMuLesU

A Game Plan for your Social

Marketing Goals/Obje

ctives

Targeted Audiences

Social Media

PlatformsMetrics

•Thought leader•Listener•Communicator

•Demographics•Age•Race

•Facebook•Twitter•LinkedIn•Pinterest•Instagram•Google+

•Activity metric•Impact Reach•Chatter about you

Demographics Tools

Facebook Insights Likalyzer

http://likealyzer.com/

http://sproutsocial.com/insights/new-social-media-demographics/#twitter

Social Media Strategy

Post interesting content and images

Follow Movers & Shakers & influencers

Interact with your followers

Gain fans and

followers

Identifying Influencers

Twtrland

TweetDeck: See all your Twitter streams, DM, Retweets

Content Curating Tools

Content Curating Tools

Google Alerts and Google Trends Chrome RSS Feed extension Social Mention – Mind Map Swayy CoSchedule – headline analyzer

Social Media Posting Tools

Social Editing Tools

Studio design

Facebook & Twitter Best Practices

http://wersm.com/15-best-practices-for-facebook-pages-in-2014-infographic/

http://visual.ly/best-practices-your-business-twitter-account

Metrics

Metrics Tool SumAll – Social analytics in pdf Mention Map – MindMap of your social

profile