social media trends 2014
DESCRIPTION
Presentatie over social media trends in 2014 tijdens de Kittyhawk Inspiratiesessie van 30 januari jongstleden door Remco van Buren. Er zijn te veel trends om bij stil te staan in één korte sessie. In deze presentatie wordt onder andere aandacht besteed aan: - ontwikkeling social media gebruik in Nederland aan de hand van social media cijfers in Nederland in begin 2014 - het belang van content in de juiste context - hyper connectivity - the internet of things - van inffluencials naar affluencials - Big Data - Loyalty programma's - Crowd en community - en meer...TRANSCRIPT
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Kittyhawk 30 januari 2014
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Remco van Buren
@remcovanburen
CVO Kittyhawk
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Wat ooit begon met dit…
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4Dat is 7.487 dagen geleden…
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Daar werd eerst vooral gesurfd…
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6tot Google ging domineren.
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7Zenden was vooral de boodschap.
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Maar nu zijn we socially connected…
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altijd en overal…
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en op verschillende devices.
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Online is voortaan social en mobiel
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Of is social de hype voorbij?
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Of is social de hype voorbij?
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Of is social de hype voorbij?
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Of is social de hype voorbij?
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Bron: Newcom Research
Consultancy
Facebook en Youtube meest gebruikte platformen
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Google+ de grootste stijger in 2013
Bron: Newcom Research Consultancy
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Gebruik Facebook en Google+ gegroeid
Bron: Newcom Research
Consultancy
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Facebook wint aan terreinBron: Newcom Research Consultancy
59% ziet Facebook als belangrijkste platform
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Afname Twitter onder jongerenBron: Newcom Research Consultancy
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Sterke opmars nieuwe platformen in 2013
Bron: Newcom Research
Consultancy
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En het gebruik neem sterk toe!Bron: Newcom Research Consultancy
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Facebook meest trouwe gebruikers
Bron: Newcom Research Consultancy
Twitter wordt door meer gebruikers minder belangrijk gevonden
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Content is king, context is queen
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Hyper connectivity wordt de norm
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Internet of things is nu
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Van influencials naar affluencials
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Big Data?
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Sterke opmars loyalty programma’s
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Crowds en communities
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En dan hebben we het nog niet eens gehad
over social company, FB solidariteitsacties, themaplatformen, strategie en ROI,
noodzakelijke verandering van online
afdelingen cross channel benadering en…
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