social media use in 4‐h activities
DESCRIPTION
Why Social Media?TRANSCRIPT
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Internet Use in 4 H Activities ‐
2010 Western Regional 4-H Leader's Forum
Fahzy Abdul-RahmanFamily Resource Management
Extension SpecialistMarch 11-14, 2010
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Outline
• Motivation: Why the Internet– Risks – Safety – Why work … we have good program
• Internet as tools: 1. Marketing and Communication2. Training
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What we Plan
to Cover Today!
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Types of Social Media Marketing (SMM)
a. Content-basedb. Personality-
based
c. Interest-basedd. Fantasy-based
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a. Content-based SMM
• Focuses on the content to be posted and passed around: blogs, videos, photos, news stories, podcasts
• Or bookmarks to the content
• Feeds viral marketing
Content sites
Bookmarking sites
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b. Personality-based SMM
• Consumer companies create character profiles, but may not be the best marketing for IT companies
• IT consultants create professional profiles
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c. Interest-based SMM
• Communities form around topics of interest, such as message boards and specialty search engines
IT marketers must get into these conversations
Maybe social bookmarking sites fit into this category, too
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d. Fantasy-based SMM
• Virtual worlds, inhabited by avatars, allow fantasy lives that marketers wish to be part of—Apple, IBM, and other companies already play
• Kids have their worlds, too, but IT marketers can safely ignore them
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Note: marketers can safely ignore kids
• MARKETING: As kids get savvy, retailers aim to hook 'em early
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Note: marketers can safely ignore kids
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Motivation 1: Expansion
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• Quick• Reliable messengers
• Feedbacks creates buzz
1. You e-inform your network
2. Your network e-inform theirs
3. … and so on … in minutes
How and Why?
People + Message + Internet = social media marketing
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Motivation 2: High Returns on Investment
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Local Twitter Success Story
• By Davonna Lowry, Bernalillo county 4-H Leader:– Set up a twitter account for our family business – Created relationships with various people. – Attended social media workshops and meeting
these people face to face. – Krispy Kreme: Back to Albuquerque – Each 4-H member would be teamed up with a
media personality and a non-profit charity.
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Local Twitter Success Story
• Thanks 4-H students - they did a great job decorating KKD-themed cakes! Come by the new factory on Ellison and take a look!
11:18 AM Dec 8th, 2009• County 4-H program really stepped up with
some great cake decorations! We will have them on display all day!
6:20 AM Dec 8th, 2009
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Goals
• Driving traffic to our site – expertise?• Create social media presence
• Provide tools for 4-H members– Building your network
• Connect your state/local networks with national [international] network
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Embrace the Chaos!
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Social Media
Marketing Funnel
Where and what do you see your
role here?
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Social media marketing can be planned
• Choose interesting topics for your stories—just like good old public relations
• Use good titles and descriptions — just like search marketing
• Make it easy to bookmark, unless you think that’s cheesy
<title>
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Training
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Training
• Telstra: 40,000+ Employee Company Trains its Employees on Social Media– Intro & 3R
• University of the People (UoPeople) – a tuition-free, non-profit online academic institution
• The Wikibooks project– began in 2003, – To create open source, CC-licensed textbooks– Over 38,000 pages of free textbooks
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NMSU-supported
• Centra • Second Life• YouTube• Second Life
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Training: Centra• Virtual or "live" classroom events• Live limited interactive– Internet speed!
• May be recorded• Together with documents, e.g. Powerpoint• http://eplace.nmsu.edu
3/18/09 CES_4H Curriculum Meeting Mindy Turner 00:54:41 Playback 12/11/08 CES_4-H Curriculum Update Amy Zemler 00:51:30 Playback 5/21/07 CES_4H Diplomat Meeting Amy Zemler 00:00:13 Playback 12/6/07 CES_4H Hall of Fame Induction Sonja Serna 00:31:27 Playback
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Training: Centra
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Training: iTunes
• Recorded• Less Interactive• High-quality video• Demonstration
If you need assistance with iTunes please contact the NMSU Help Desk at 646-1840 or [email protected].
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Training: iTunes
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Training: Youtube
– Ratings– Inputs– Correct formatting – e.g. MP4
Social-Media Marketing tool too!
Social-Media Marketing tool too!
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Training: Second Life
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Risks and Safety
• Invasion of Privacy– Repackaging of user data – hot commodity for
commercial purposes– A typical agreement– Where we live, interests, activities, age, based on your
friends if not yours, … .– Add more data ~ survey! – boss, future employer, parents
• Exposure to Inappropriate Material• Being Harassed• Financial: Credit card
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pleaserobme.com
“The danger is publicly telling people where you are. This is because it leaves one place you're definitely not... home.”
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Risks and Safety
• For content that is covered by intellectual property rights, like photos and videos ("IP content"), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook ("IP License").
• We allow advertisers to select characteristics of users they want to show their advertisements to and we use the information we have collected to serve those advertisements.
• We may use information about you that we collect from other Facebook users to supplement your profile (such as when you are tagged in a photo or mentioned in a status update).
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Risks and Safety: What To Do
1. Obtain Safe Surfing Programs2. It's Okay to Keep Secrets3. Have an Internet Contract4. Obtain a Free Email Account5. Report Sexual Exploitation6. Use Family Filters on the Search Engines
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Internet Use in 4 H Activities ‐
2010 Western Regional 4-H Leader's Forum
Fahzy Abdul-RahmanFamily Resource Management
Extension Specialisthttp://aces.nmsu.edu/ces/mymoney |
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