social media webinar: facebook

Social Media Webinar - Facebook! [email protected]!

Social Media Webinar!

Social Media Webinar! [email protected]!

Hosted by: !Vanessa Hunter, Vice President of Marketing!

"Casey Eberhart, Social Media Guru!"Tiffany Lieu, Social Media Coordinator!


Webinar Contents!

‣  Overview ‣  Profile ‣  Groups & Pages ‣  Ads ‣  For Your Business ‣  Takeaways!


600 million people can’t be wrong.

Facebook is the number one social network in the world, with nearly 600 million people using the service and a growth of nearly one million users per day. Facebook features three entities: individual profiles, groups, and pages. !

Why FB?!

Best Uses!

PROFILES! PAGES !


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PROFILES

A Facebook profile is how someone signs up for the service, identifies himself or herself, and interacts with others.!Purpose !

!-  A well put together personal profile is

actually a great way to network!!-  Great way to engage with those you

already know. !-  Personable way to connect with new

people. !

Build your SendOutCards business with your personal profile !


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GROUPS

Groups can be started and joined by any individual around any topic of interest. While some groups are official in nature (e.g. “Official SendOutCard Group), many groups are more unofficial and more for personal interests, specified topics, friends, or support groups etc. !

Purpose !

-  Great way to engage with your personal downline and/or upline teams.!

-  Utilize groups for particular topics of interest to you. !

-  Join and recruit your team members to join the SendOutCards Official Group collaborate on ideas and engage with other leaders! !

Utilize Groups !

To create a group you go to facebook.com/groups/create.php!


GROUPS!

-  Post an introduction on the Group’s Wall stating your interest!in the group. If you’re looking to network, say so. The key here is !to make this a simple introduction so the group knows who you !are – not an advertisement for yourself or services, which may !come across as spam.!

-  Add links to interesting events, pieces of news or blog posts !relevant to SendOutCards. Anybody who reads them will know!you posted them, which will add to your professional branding efforts.!

-  Go to the discussion board and comment on a few topics; don’t be generic. Find a discussion where you could truly add value and help some fellow members with their questions or contribute to some discussions with your thoughts.!

-  Post a topic for discussion. Ask a question or propose a thought-provoking topic of discussion and share your thoughts — the object is to engage your fellow group members. Check back on this discussion often so you can participate and remain an active part of it.!

Participating in the Official SOC Group !


PAGES Fan Pages are intended to be the official representation and voice of companies, nonprofits, brands, governments, celebrities, and other public figures. !

Purpose !

•  The official SendOutCards page is meant to serve this purpose. And is a great place to find content to share on your own profiles, groups, and pages. !

•  However, if you decide to create a “fan page” be ready to put the time into growing your audience. A single fan doesn’t make a fan page very valuable. !

•  Your fan page must not include “SendOutCards” in the name, title or link. !

Should I create a “Fan Page”? !

To create a fan page, one simply has to go to facebook.com/pages/create.php and create a new page.!


GROUPS vs. PAGES How to know which to use!

Personal vs

Corporate!

Facebook Groups are set up for more personal interaction. Groups are also directly connected to the people who administer them, meaning that activities that go on there could reflect on you personally. One key difference is that Pages are indexed by external search engines such as Google, just like a public profile while Groups are not.!

User Control!

Groups offer far more control over who gets to participate. Permission settings make it possible for group admins to restrict access to a group, so that new members have to be approved. Access to a Page, however, can only be restricted by certain ages and locations. Again, this makes groups more like a private club.!

Applications ! Pages can host applications, so a Page can essentially be more personalized and show more content. Groups can’t do this.!


Moderation!Neither Groups nor Pages have great moderation features. They can both be a little granular as to how things get posted, who can post, and what kind of media can be posted, but that’s about it. If someone posts spam on your Group or your Page, you have to remove it manually, and you can also remove specific members.!

Ability to create events !

Both Groups and Pages allow you to create related Events, which show up under the users' Request (and later in the upcoming events page on the sidebar of their dashboard if they've RSVPed). Neither have any added functionality beyond the generally available Facebook Events application.!

Advertise ! Ads can be purchased to promote either Groups or Pages, but Pages can benefit from social ads that publicize the fan connection between a Page and a specific user.!



GROUPS are great for…!Organizing on a personal level and !

smaller scale interaction around a cause!

PAGES are better for…!Brands, businesses, bands, movies, or celebrities who want to interact with their fans or customers

without having them connected to a personal account, and have a need to exceed Facebook's

5,000 friend cap.!

BOTTOM LINE !



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ADVERTISING – Target Marketing!

TARGET MARKETING!


ADVERTISING – Sponsored Stories!


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FOR YOUR BUSINESS

Grow awareness and the number of people who like

SendOutCards, both on your page and the corporate page. !

! !

Remember that you need a

social media presence.

After all, 91% of marketers

have noted that social

media has generated web

traffic for their products/business. !


CREATE LISTS: Business Networking

If you’re like most people, your personal and professional lives have already blended. Start by splitting the two on Facebook. Once split, you can continue to reap the social benefits of Facebook with your friends and family while simultaneously connecting with your professional colleagues.!

- Go to your friends list by clicking on the Friends tab -> All Friends at the top of your Facebook page.!!- Click the "Create a New List" button and create one called Professional.!!- You can now go through your entire friend list and add all of your professional contacts into this new and separate business list.!!- Once you’re done, navigate to your profile privacy settings by clicking on the Settings link in the top right corner of your Facebook; then click on privacy; then click on profile.!!

HOW TO CREATE A LIST?!


LIST PRIVACY SETTINGS

HOW TO CREATE A LIST?!New !posts!

Existing posts!

Select “specific people or

lists”!

Choose !your list!


FIND GROUPS for NETWORKING There are groups on Facebook representing just about every topic under the sun. To find the right group for your professional aspiration, think of topics that will motivate you, allow you to connect with others of professional interest, and will allow you to gain insight into your industry/skill set – groups around these topics are the ones where you'll find professionals you can network with.!

TIP!!

There are millions of groups on Facebook, so how many should you join and which

ones? Joining too many might prove to be unmanageable, so it’s a good idea to only join the ones that you can

actually see yourself participating in.!


TIPS !- If you have friends whose professional advancements you respect, go to their profile page and see what groups they are in under the “info” tab. !!- Conduct an Internet search for ”Popular Facebook Groups" coupled with some of the keywords that interest you. You’ll often uncover blog posts, articles and people tweeting about a variety of groups, some of which may interest you.!!- Once you find a group that interests you, it's a good idea to evaluate whether or not it will be a good fit before joining and pouring too much time into it.!

Use the graph search and type!in a keyword. !Then, click on!“see more results” !

Narrow !the search !down to!Groups.!

FIND GROUPS for NETWORKING


WHAT TO POST

Don’t spam your Facebook or social network with the same posts over and over. Include a variety of posts. Here are some ideas: !!1. Conversations starters. !Questions are the key to your status updates. If you post something like, ”Ready to start another great day of getting paid to be nice to people!," tack on one extra piece at the end: a question. It can be generic or specific to your business. For example; “Ready to start another great day of getting paid to be nice to people… what you are doing today?”!!Fill in the blank posts are another easy conversation starter and !one that gets great response. Again, this can be industry specific !or general; however, if you go with something general, be sure it!still targets your primary fan base. !!

TIP!Ask questions and engage

people in conversation!!


WHAT TO POST

2. Photos!Digital everything gives us endless possibilities for posting photos on Facebook. While you do want sharp, professional grade images on your website, your Facebook page is a different story. Share photos of your teams in action. Show sample photos of your work if it applies to SendOutCards.!!3. External Content!Articles and blog posts from other resources are easy to find and you are reading them for your own benefit already; continue to do so but share the wealth knowledge. Post a link to articles you find most interesting or more specifically pertain to your customers.!!

TIP!Utilize the cover photos and

social cards available to you in the SendOutCards Page

albums. This a great way to use beautiful ads on your existing

profile and page. !


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Get engaged on Facebook!!DO!

TAKEAWAYS – Do’s

Search to find groups and network within them to find those who might be interested in the SendOutCards opportunity and to grow your network. !

Decide whether you want to build a page or group, or just use your personal profile. Segment your profile into professionals and personal using the list feature . !

Utilize the SendOutCards page for fun cover photos, social cards & posts to use or share. !

Be personable, genuine and engaging. Personalize your profile. !

Share a variety of posts to keep your network engaged! !


Create a page or group with “SendOutCards” in the name or URL. !

TAKEAWAYS – Don’ts

Do not spam people. This includes just continuously reposting the URL to your marketing page. !Avoid over sharing or over posting. People will hide your posts or drown you like. Like car alarms, people often don’t react to them anymore because they hear them too often. !Don’t create a page just for the sake of having one. Consider how you’ll use it and if it will benefit you. You don’t need Facebook page or group to succeed on Facebook.!Take note to leave very personal information offline. No matter how private your profile is, Facebook and social networks in general are public platforms and information can be released and shared with anyone. Data lives on forever… and ever….and ever….!!!!!Don’t rely only just social media to build your business. Use it as a tool to help foster existing and new relationships. !

DON’T!


Help us grow our �Facebook “Likes” �

and you could win tickets� to the 2014 �

Revolution Convention!

Learn more on the SOC Blog! http://blog.sendoutcards.com!

“Like” and “Share” for a chance to!WIN Tickets!!

social media webinar: facebook

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