social media week cph - facebook for virksomheder
DESCRIPTION
Facebook strategi for virksomhederTRANSCRIPT
![Page 1: Social media week CPH - Facebook for virksomheder](https://reader033.vdocuments.net/reader033/viewer/2022061201/5477dc9db4af9f54028b4710/html5/thumbnails/1.jpg)
SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
#SMWFFVFACEBOOK FOR VIRKSOMHEDER
@davidledstrup | #SMWCPH #smwFFV #bigumco
![Page 2: Social media week CPH - Facebook for virksomheder](https://reader033.vdocuments.net/reader033/viewer/2022061201/5477dc9db4af9f54028b4710/html5/thumbnails/2.jpg)
SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
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SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
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SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
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SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
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SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
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SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
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SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
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SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
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SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
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SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
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SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
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SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
#PAUSEFACEBOOK FOR VIRKSOMHEDER
@davidledstrup | #SMWCPH #smwFFV #bigumco
![Page 14: Social media week CPH - Facebook for virksomheder](https://reader033.vdocuments.net/reader033/viewer/2022061201/5477dc9db4af9f54028b4710/html5/thumbnails/14.jpg)
SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
STRATEGI
KONKURRENTANALYSE
MÅLGRUPPE
HENSIGT
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SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
HENSIGT• Hensigtserklæring
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SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
HENSIGT• Hensigtserklæring
• Hensigten bag hensigten?
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SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
HENSIGT• Hensigtserklæring
• Hensigten bag hensigten?
• Vi er på Facebook for at __________.
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SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
MÅLGRUPPE
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SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
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SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
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SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
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SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
MÅLGRUPPE - PERSONA
• Køn• Alder• Økonomi• Bopæl• Familie• Baggrund• Arbejde• Interesser• Værdier• Udfordringer
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SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
KONKURRENTANALYSE• Sammenlignelige virksomheder
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SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
KONKURRENTANALYSE• Sammenlignelige virksomheder
• Hvad gør andre der ser ud til at virke?
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SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
KONKURRENTANALYSE• Sammenlignelige virksomheder
• Hvad gør andre der ser ud til at virke?
• Hvad skal vi måske holde os fra at gøre?
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SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
INDHOLD• Facebook redaktion
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SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
INDHOLD• Facebook redaktion
• Kreativt værktøj
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SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
INDHOLD• Facebook redaktion
• Kreativt værktøj
• Organisatorisk værktøj
• Annoncering
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SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
TEKST BILLEDE VIDEO LINK
NYHED
TESTIMONIAL
PORTRÆT
…
…
…
SALG
INDHOLD - KREATIVT
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SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
INDHOLD - ORGANISATORISK
• Internt
• Eksternt (branche)
• Kalender + offentligt rum
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SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
INDHOLD - ORGANISATORISK
• Hvilken opdatering
• Hvem
• Deadline + udgivelse
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SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
INDHOLD• Facebook redaktion
• Kreativt værktøj
• Organisatorisk værktøj
• Annoncering
![Page 33: Social media week CPH - Facebook for virksomheder](https://reader033.vdocuments.net/reader033/viewer/2022061201/5477dc9db4af9f54028b4710/html5/thumbnails/33.jpg)
SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
#SMWFFVFACEBOOK FOR VIRKSOMHEDER
@davidledstrup | #SMWCPH #smwFFV #bigumco
![Page 34: Social media week CPH - Facebook for virksomheder](https://reader033.vdocuments.net/reader033/viewer/2022061201/5477dc9db4af9f54028b4710/html5/thumbnails/34.jpg)
SOCIAL MEDIA WEEK CPH #SMWCPH | FACEBOOK FOR VIRKSOMHEDER #smwFFVRELATIONSBASERET MARKEDSFØRING & STRATEGI
@davidledstrup | #SMWCPH #smwFFV #bigumco
http://speakerscore.com/228T
http://www.slideshare.net/davidledstrup