Social Media: What, Why and How?

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Slides from a guest lecture I gave to the "Portfolio Strategies" class in the School of Design Strategies at Parsons, on Monday, October 17th, 2011.

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<ul><li> 1. Social Media: What, Why, and How?Cynthia LawsonAssistant Professor, School of Design Strategies@cynthialawsonOctober 17, 2011</li></ul> <p> 2. Social media? 3. Web 1.0 4. Web 1.01st webpage, August 6, 1991, by Tim Berners-Lee 5. The New Schools website, 1996, courtesy of the WayBack Machine 6. Web 2.0 7. Web 1.0 DoubleClick--&gt; Ofoto--&gt; Akamai --&gt;mp3.com --&gt; Britannica Online--&gt;personal websites --&gt;evite --&gt;domain name speculation --&gt;page views--&gt;screen scraping --&gt; publishing --&gt;content management systems--&gt;directories (taxonomy)--&gt;stickiness--&gt;from Tim OReillys What is Web 2.0? oreilly.com, 09/30/2005 8. Web 1.0Web 2.0 DoubleClick--&gt; Google AdSense Ofoto--&gt; Flickr Akamai --&gt; BitTorrentmp3.com --&gt; Napster Britannica Online--&gt; Wikipediapersonal websites --&gt; bloggingevite --&gt; upcoming.org and EVDB domain name--&gt; search engine optimization speculationpage views--&gt; cost per clickscreen scraping --&gt; web services publishing --&gt; participationcontent management--&gt; wikissystemsdirectories (taxonomy)--&gt; tagging ("folksonomy")stickiness--&gt; syndicationfrom Tim OReillys What is Web 2.0? oreilly.com, 09/30/2005 9. Web 1.0Web 2.0 DoubleClick--&gt; Google AdSense Ofoto--&gt; Flickr Akamai --&gt; BitTorrentmp3.com --&gt; Napster Britannica Online--&gt; Wikipediapersonal websites --&gt; bloggingevite --&gt; upcoming.org and EVDB domain name--&gt; search engine optimization speculationpage views--&gt; cost per clickscreen scraping --&gt; web services publishing --&gt; participationcontent management--&gt; wikissystemsdirectories (taxonomy)--&gt; tagging ("folksonomy")stickiness--&gt; syndicationfrom Tim OReillys What is Web 2.0? oreilly.com, 09/30/2005 10. Web 1.0Web 2.0 DoubleClick--&gt; Google AdSense Ofoto--&gt; Flickr Akamai --&gt; BitTorrentmp3.com --&gt; Napster Britannica Online--&gt; Wikipediapersonal websites --&gt; bloggingevite --&gt; upcoming.org and EVDB domain name--&gt; search engine optimization speculationpage views--&gt; cost per clickscreen scraping --&gt; web services publishing --&gt; participationcontent management--&gt; wikissystemsdirectories (taxonomy)--&gt; tagging ("folksonomy")stickiness--&gt; syndicationfrom Tim OReillys What is Web 2.0? oreilly.com, 09/30/2005 11. Web 1.0Web 2.0 DoubleClick--&gt; Google AdSense Ofoto--&gt; Flickr Akamai --&gt; BitTorrentmp3.com --&gt; Napster Britannica Online--&gt; Wikipediapersonal websites --&gt; bloggingevite --&gt; upcoming.org and EVDB domain name--&gt; search engine optimization speculationpage views--&gt; cost per clickscreen scraping --&gt; web services publishing --&gt; participationcontent management--&gt; wikissystemsdirectories (taxonomy)--&gt; tagging ("folksonomy")stickiness--&gt; syndicationfrom Tim OReillys What is Web 2.0? oreilly.com, 09/30/2005 12. Web 1.0Web 2.0 DoubleClick--&gt; Google AdSense Ofoto--&gt; Flickr Akamai --&gt; BitTorrentmp3.com --&gt; Napster Britannica Online--&gt; Wikipediapersonal websites --&gt; bloggingevite --&gt; upcoming.org and EVDB domain name--&gt; search engine optimization speculationpage views--&gt; cost per clickscreen scraping --&gt; web services publishing --&gt; participationcontent management--&gt; wikissystemsdirectories (taxonomy)--&gt; tagging ("folksonomy")stickiness--&gt; syndicationfrom Tim OReillys What is Web 2.0? oreilly.com, 09/30/2005 13. Video: Flash Mob Gone Wrong by Tom Scott Ep 77 http://youtu.be/RyMdOT8YJgY 14. by ickr.com/photos/stabilo-boss 15. Web 1.0Web 2.0 DoubleClick--&gt; Google AdSense Ofoto--&gt; Flickr Akamai --&gt; BitTorrentmp3.com --&gt; Napster Britannica Online--&gt; Wikipediapersonal websites --&gt; bloggingevite --&gt; upcoming.org and EVDB domain name--&gt; search engine optimization speculationpage views--&gt; cost per clickscreen scraping --&gt; web services publishing --&gt; participationcontent management--&gt; wikissystemsdirectories (taxonomy)--&gt; tagging ("folksonomy")stickiness--&gt; syndicationfrom Tim OReillys What is Web 2.0? oreilly.com, 09/30/2005 16. from The New Yorker online 17. from The New Yorker online 18. from http://www.uusc.org 19. from http://www.uusc.org 20. by Flickr user Marc_Smith, October 8, 2011 21. #occupywallstby Flickr user Marc_Smith, October 8, 2011 22. #occupywallstby Flickr user Marc_Smith, October 8, 2011 23. budget, National Endowmentfor the Arts $154,000,000 24. budget, National Endowmentfor the Arts raised by artists themselves$154,000,000 $100,000,000 25. budget, National Endowmentfor the Arts raised by artists themselves$154,000,000 $100,000,000 26. Portfolio strategies? 27. (pardon their french) 28. Video: Social Media Guruhttp://youtu.be/ZKCdexz5RQ8 29. Truths1. Every business should know about social media by @markhamnolan 30. Truths1. Every business should know about social media2. Setting up a blog social media by @markhamnolan 31. Truths1. Every business should know about social media2. Setting up a blog social media3. Guru or D.I.Y? 32. 2,255,091,480worldometers.info 33. Internet users globally 2,255,091,480worldometers.info 34. 1,523,980worldometers.info 35. Blog posts written today 1,523,980 worldometers.info 36. 80,500,723+worldometers.info 37. Tweets sent today80,500,723+worldometers.info 38. 1,352,312,445+ worldometers.info 39. Google searches today 1,352,312,445+worldometers.info 40. How? 41. public vs. private 42. http://about.me/thinthia 43. blogging 44. http://gothamist.com 45. WPFolio by Steve Lambert 46. HTML 47. http://designmeans.com 48. Cargo Collective 49. http://mikiaso.com 50. PROsCONs portal to aggregate all maintain different about.meother social mediaaccounts freewordpress HTMLCargo Collective 51. PROsCONs portal to aggregate all maintain different about.meother social mediaaccounts free open-source server spacewordpresscommunity back-end hacking free HTMLCargo Collective 52. PROsCONs portal to aggregate all maintain different about.meother social mediaaccounts free open-source server spacewordpresscommunity back-end hacking free truly customize look HTMLand feel coding, coding, coding freeCargo Collective 53. PROsCONs portal to aggregate all maintain different about.meother social mediaaccounts free open-source server spacewordpresscommunity back-end hacking free truly customize look HTMLand feel coding, coding, coding free customer serviceCargo Collective art/design-friendly subscription fee 54. combos 55. http://www.jasonpolan.com/http://jasonpolan.blogspot.com/ 56. twitter 57. by Brad McCarty, thenextweb.com 58. twitter1. reader 59. twitter1. reader 2. retweeter 60. twitter1. reader 2. retweeter 3. curator* 61. twitter1. reader 2. retweeter3. curator**always cite your sources! 62. Philosophy1. If consuming, dont lose criticality 63. Philosophy1. If consuming, dont lose criticality2. Make your presence valuable 64. Philosophy1. If consuming, dont lose criticality2. Make your presence valuable3. Use tools responsibly (towards you and others) 65. Philosophy1. If consuming, dont lose criticality2. Make your presence valuable3. Use tools responsibly (towards you and others)4. Disconnect when you dont remember what it feels like to walk barefoot on a lawn * *from John Freemans Not so Fast, Wall Street Journal, August 21, 2009 66. Thank you Questions? follow me @cynthialawson </p>