Social Media: What, Why, Where . . .

Michelle Post, Ph.D., CSMS

Lessons to Learn

Where

Why

What

WHAT IS SOCIAL MEDIA?

http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png

Social media network connections among Twitter users [Image file]. (n.d.). Retrieved from http://farm8.staticflickr.com/7003/6704337077_ee724a8834_o.png

A VARIETY OF WAYS OF LOOKING AT SOCIAL MEDIA

Solis, B., & Thomas, J. (n.d.). [Graphic] The Conversation Prism. Retrieved from http://www.theconversationprism.com/

Social media life cycle [Image file]. (n.d.). Retrieved from http://socialmediacenter.nl/socialmedialifecycle/

WHY IS SOCIAL MEDIA A “MUST HAVE”?

Social Media is . . .

• All about the SOCIAL

• Engage – Have Conversations

• Tell Your Story • Be Useful • ADD VALUE –

80/20

@Nichole_Kelly - The Goals of Social Media

Lead Generation

Brand

Awareness

Customer Retention

Social Media

Kelly, N. (2013). How to measure social media, p. 13. Indianapolis, IN: Que.

Benefits of Social Media

+4% +6%

+4% +7%

+3% +3%

+3% +3%

+3%

Stelzner, M. (2013, April 3). 2013 Social Media Marketing Industry Report: Benefits of social media marketing. [Graphic]. Retrieved from http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2013/

WHERE TO BEGIN WITH SOCIAL MEDIA?

Believe You Can Do Social Media

Know Your Purpose for Social Media

Brand Awareness

Increase Leads

Customer Retention

Launch a Product /

Service

Increase Sales

Establish Yourself as an

Expert

Post, M. (2014). Where to begin with social media [PowerPoint]. Retrieved from http://www.slideshare.net/mpostphd/where-to-begin-with-social-media

Know the C's of Social Media

Confidence

Consistency

Critical Thinking

Care

Common Sense

Communicate

Creativity

Post, M. (2014). Where to begin with social media [PowerPoint]. Retrieved from http://www.slideshare.net/mpostphd/where-to-begin-with-social-media

Create a Social Media Strategy

Social Media

Strategy

1. Plan

2. Goals

3. Audience

4. Platforms 5.

Listen

6. Engage

7. Measure

Post, M. (2013). What is social media strategy [PowerPoint]. Retrieved from http://www.slideshare.net/mpostphd/what-is-a-social-media-strategy-25412426

Remember: Social Media Takes Time

Private Solutions, LLC. (2012). Social media time management infographic [Image file]. Retrieved from http://privatesolutionsllc.com/wp-content/uploads/2012/06/socialmedia-time-management-inforgraphic.jpg

How to Build a Better Business

MacWebSolutions.com. (2013, April 16). How to build an online community for your business [Infographic]. Retrieved from http://moz.com/blog/how-to-build-an-online-community-for-your-business

ABOUT THE PRESENTER

Michelle Post, Ph.D., CSMS

Dr. Post’s FREE Resources

• Check out my Pinterest Boards - http://www.pinterest.com/mpostphd/

• Check out my Slideshare presentations - http://www.slideshare.net/mpostphd

• Follow me on Twitter - http://twitter.com/michellepost

• Like me on Facebook - https://www.facebook.com/DrMichellePost

RESOURCES, RESOURCES, & RESOURCES

Resources • 4 Business Uses for Social Media -

http://bigthunk.com/articles/business-uses-for-social-media/ • 5 social media metrics you should be monitoring -

http://socialmediatoday.com/jvocell/914271/5-social-media-metrics-you-should-be-monitoring

• 21 Social Media Marketing Tips From the Pros - http://www.socialmediaexaminer.com/21-social-media-marketing-tips-from-the-pros/

• 26 Tips for Getting Started With Social Media Marketing - http://www.socialmediaexaminer.com/26-tips-for-getting-started-with-social-media-marketing/

Resources

• 55 Interesting Social Media Infographics - http://www.hongkiat.com/blog/55-interesting-social-media-infographics/

• Dig deeper than social media alone - http://outright.com/blog/start_with_social_dig_deeper/

• How to Get Started with Social Media - http://www.thenextwomen.com/2013/10/01/how-get-started-social-media

• Infographic: The Year In Social Media, A 2013 Recap - http://marketingland.com/infographic-social-media-2013-recap-69194

Resources

• Infographic: A Running Start With Social Media - http://www.fishervista.com/2013/04/infographic-a-running-start-with-social-media/

• Introduction to Social Media – Where to Start - http://www.mcngmarketing.com/introduction-to-social-media-where-to-start/#.Ut4ksxDn9D8

• Social media revolution 2013 [Video] - http://www.youtube.com/watch?v=QUCfFcchw1w

• Social Media for Small Business – Start With The Basics - http://vergenewmedia.com/2013/03/10/social-media-for-small-business-start-with-the-basics/

Resources

• Social Media Strategy: Where to Start & Why - http://www.toprankblog.com/2013/07/social-media-strategy-start/

• Start The New Year With 46 Social Media Truths From 2013 (Infographic) - http://www.business2community.com/infographics/start-new-year-46-social-media-truths-2013-infographic-0732680#!sLpTJ

• The 36 Rules of Social Media - http://www.mediabistro.com/alltwitter/files/2012/08/36-rules-social-media.png

• The Conversation Prism - http://www.conversationprism.com//

Resources

• The History Of Social Media. When Did It Really Begin? You May Be Surprised. [Infographic] - http://www.inquisitr.com/830664/the-history-of-social-media-when-did-it-really-begin-you-may-be-surprised-infographic/

• The Interactive Social Media Map - http://www.ovrdrv.com/social-media-map

• Where to begin your social presence - http://studioc5.com/social-media-where-to-begin/

REFERENCES

References

• Dawson, R. (n.d.). Social media strategy [Image file]. Retrieved from http://rossdawson.com/frameworks/social-media-strategy/

• Kelly, N. (2012). How to measure social media: A step-by-step guide to developing and assessing social media ROI. Indianapolis, IN: Que.

• Levy, S. (2013). Tweet naked: A bare-all social media strategy for boosting your brand and your business. Irvine, CA: Entrepreneur Press.

• MacWebSolutions.com. (2013, April 16). How to build an online community for your business [Infographic]. Retrieved from http://moz.com/blog/how-to-build-an-online-community-for-your-business

References

• Private Solutions, LLC. (2012). Social media time management infographic [Image file]. Retrieved from http://privatesolutionsllc.com/wp-content/uploads/2012/06/socialmedia-time-management-inforgraphic.jpg

• Social media life cycle [Image file]. (n.d.). Retrieved from http://socialmediacenter.nl/socialmedialifecycle/

• Social media networks [Image file]. (2014). Retrieved from http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png

• Social media network connections among Twitter users [Image file]. (n.d.). Retrieved from http://farm8.staticflickr.com/7003/6704337077_ee724a8834_o.png

References • Social media strategy transit map [Image file]. (n.d.). Retrieved from

http://farm2.staticflickr.com/1252/4732770129_3cab96b9f0_b.jpg • Solis, B., & Thomas, J. (n.d.). [Graphic] The Conversation Prism.

Retrieved from http://www.theconversationprism.com/ • Stelzner, M. (2013, April 3). 2013 Social Media Marketing Industry

Report: Benefits of social media marketing. [Graphic]. Retrieved from http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2013/

• Widrich, L. (2013, May 2). Social Media in 2013: User Demographics For Twitter, Facebook, Pinterest And Instagram [ Blog post]. Retrieved from http://blog.bufferapp.com/social-media-in-2013-user-demographics-for-twitter-facebook-pinterest-and-instagram