@susannahfox @pewresearch the who, what, where, when & why of health care social media
TRANSCRIPT
• Based on reported annual household income
• Categories collected: <10k, 10-20k, 20-30k, 30-40k, 40-50k, 50-75k, 75-100k, 100-150k, and 150k+
• Around 10-20% of respondents typically don’t report (or don’t know) income
• Limited ability to subdivide the lower-income population. But it tends to skew towards non-white; youth and seniors; low education; urban/rural
What do we mean by “lower income”?
• 85% of U.S. adults are internet users
• 70% of U.S. adults have some sort of high-speed home internet connection (DSL, cable, FIOS, etc)
Which means that…
• 15% of U.S. adults do not go online from any device/location (Group 1)
• 15% of U.S. adults go online, but do not have broadband at home (Group 2)
National averages:
Worldwide: 86% Own Cell Phones
Based on median % across 12 nations where 2012, 2011, 2010, 2007 and 2002 data are available.
% Own a cell phone
Use of Social Networking Sites
70
68
63
*Respondents who do not use the internet.Based on total sample. “Don’t know/Refused” not shown.
U.S.: 45% of adults live with chronic conditions
• 25% high blood pressure
• 13% asthma, bronchitis, emphysema, or other lung conditions
• 11% diabetes
• 7% heart disease, heart failure, or heart attack
• 3% cancer
• 16% any other chronic problem or condition
• 24% live with 1 condition; 20% live with 2+ conditions
• 80% of adults living with 1 condition have internet access, compared with 61% of those living with 2+ conditions
@SusannahFox @PewResearch
My advice to Health 2.0:
Recruit clinicians. Let e-patients lead. Go mobile.
Thank you!
Susannah Fox
Pew Research Center
@SusannahFox
Reports, data sets: pewinternet.org
Blog: susannahfox.com