social media worksop
TRANSCRIPT
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Working Together
National Conference
Social media workshop
David Pearce, Direct Marketing and Digital Manager
Daniel Melbye, Online Manager
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Quick reminder – everything from today will be on the one link
http://bit.ly/MDCNC
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What is social media?
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It’s not about technology
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It’s not about jargon
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Red card that jargon
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Not technology!
Not jargon!
What is it about?
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It's about
Real peopleSharingTelling stories
It's about everything…
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...social media is a revolution
I know this is true, because You Tube told me, see
http://youtu.be/3SuNx0UrnEo
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Need more proof?• Social media has overtaken pornography as the number 1 activity on the web
• Facebook has 30 million UK users - that's nearly half of everyone! (March 2011)
• 50 million tweets a day! (Feb 2010)
• 20% of tweets – or roughly 83 messages per second – contain a reference to a product or brand
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And it’s not just the kids
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It’s for grown ups!
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What we using now
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In the (near) future? You decide
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Red card anyone?
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How we are using social
•Reaching new supporters, just be being there
•Talking with supporters, sharing news, knowledge and updates
•Telling stories to the world – ‘digital storytelling’
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Examples A few highlights pretty much selected at random from the big three
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FacebookThis month we had our most commented on story ever
7462 ‘impressions’
29 comments
50 ‘likes’
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FacebookResearch news is also very popular
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Facebook is great for supporting volunteers & fundraisers
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Campaigning tweets - DLA
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Campaigning tweets – news media
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Campaigning tweets - politicians
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Our 1st You Tube campaign• Promoted on Facebook, twitter, by email and on our website.
• A campaign to secure a patient registry, worth $50,000, to help children across the globe living with congenital myasthenic syndrome
• Did you see it?
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Would you like to see it?
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How are other people using social media
Now a really great example how different social media can work together for one goal – to get running water in a village in Africa
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A confession!The last four slides were stolen from AJ Leon. Thanks AJ!
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What next?
What ideas do you have?
What do you want to see?
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THE END
Thank you (Did I mention we do fundraising?)