social metadata on the web

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Social metadata on the web the semantic web becomes mainstream Friday 21 May 2010

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Facebook recently launched the Open Graph API, a bundle of plugins that defines social relationships between objects (movies, music and activities) and the Facebook user profile. Finally, the semantic web becomes mainstream. How open is the Open Graph API? What are the alternatives? What are the implications for privacy and what new, innovative services enabled by semantic metadata web linking will become possible.

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Social metadata on the web

the semantic web becomes mainstream

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the problem

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thx to Michel VuylstekeFriday 21 May 2010

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25http://twitter.comFriday 21 May 2010

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27http://failblog.orgFriday 21 May 2010

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far exceeds our ability to manage it

our ability to create information

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to sextillion pages google does not scale

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a sextillion has 21 zeros

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coping strategy 1

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filtering the filters of the filtersFriday 21 May 2010

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37http://www.hunch.comFriday 21 May 2010

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coping strategy 2

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adding semantics =

adding meaning

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the RDF way

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RDF is a triple model i.e. every piece of knowledge is broken down into ( subject , predicate , object )

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de portables has for listener Hendrik

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de portables has for listener Hendrik

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(de portables, listener, Hendrik)

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in RDF the atoms of knowledge are triples of the

form (subject,predicate,object)

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it’s about relationshipsFriday 21 May 2010

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relationships create contextFriday 21 May 2010

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writes

references

reads

listens to

is about

is about

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the microformats way

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1.3 billion hCards on the web

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do we make sense of the world?

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does the world make sense for us?

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the semantic web is a platform

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we can’t imagine what people will do with it

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http://factoryjoe.com/blog/Friday 21 May 2010

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http://factoryjoe.com/blog/Friday 21 May 2010

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http://factoryjoe.com/blog/Friday 21 May 2010

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http://www.facebook.comFriday 21 May 2010

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500.000.000 users

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1. facebook connect

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OAuth 2.0

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but...

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who “owns” the comments

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2. the “open” graph

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it connects people with things

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http://developers.facebook.com/showcase/Friday 21 May 2010

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simple as in easy

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it’s based on RDFa

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500.000.000 users

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http://likebutton.me/Friday 21 May 2010

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while the graph based on open standardsthe social gestures are not

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every belongs to

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every belongs to

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When all likes lead to Facebook, and liking requires a Facebook account, and Facebook gets to hoard all of the metadata and likes around the interactions between people and content, it depletes the ecosystem of potential and chaos — those attributes which make the technology industry so interesting and competitive. It’s one thing for semantic and identity layers to emerge on the web, but it’s something else entirely for the all of the interactions on those layers to be piped through a single provider (and not just because that provider becomes a single point of failure).

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a massive personalized recommendation systemwith a lot of target ads

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“Authenticated Pagerank”

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This sounds a lot to me like “Authenticated PageRank” — where everyone that wants to be listed in the index would have to get a Google account first. Sounds kind of smart, right? Except — shucks — there’s just one problem with this model: it’s evil!

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The Huffington Post actually compared Facebook’s privacy issues to the BP oil spill. Shameful.

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no recommendation system is possiblewithout giving up privacy

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thanks!

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