social networking 101
DESCRIPTION
Describing Social Networking - using Linkedin as a successful modelTRANSCRIPT
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Social Networking 101Communicating in the Digital Age using Linkedin
Matt Forbes, Apex Systems Inc.Michael Rawlins, Open Solutions Inc.
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Who are we...
Matt ForbesManaging Director, Apex Systems Inc.
Michael RawlinsDirector, Interaction Design, Open Solutions Inc.
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What is LinkedIn?
Social Media defined - access to millions of professional contacts4
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Why Important?
It’s not a fad
A sharing revolution
Many to many communication mindset
A read write cultural shift
Users are in control
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a Persuasive Strategy...Reciprocation
Commitment & Consistency
Social Proof
Authority
Liking
Scarcity
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Number of Users Worldwide
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What’s the Value
This was me... 100’s of business cards in a shoebox8
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It’s about your Profile...
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and the Applications...Groups
Applications
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and Recommendations...
Your CV online11
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and about Answers...
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Conducting Polls...
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Who’s Viewing Your Profile
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about Reconnecting...
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and Adding Contacts...
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and Promoting your Ideas...
Slideshare
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Finding Opportunities...
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Etiquette is important...
Create a credible persona
Private is good, but can send the wrong message
Accept new contacts
Foster new relationships
Be yourself [the digital version]
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questions...
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thank you...
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