social networking in a sales 2.0 world
TRANSCRIPT
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Kevin Popovic, B.S., M.A.
Founder / Communications Director Ideahaus®
Social Networking in a Sales 2.0 World
Satellite Marketing:
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
• Push Strategies are Failing
• Pull Strategies are Working
Changing Strategies
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
• Conventional Marketing uses “in the box” thinking• Too many steps in process, chances to fail• Premise is “the prospect will listen”
Changing Strategies
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
• Leverage Consumer Behavior and Insights to Develop Personalized Media Messaging
Changing Strategies
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
• Closed-loop Marketing
• Full Use of Data
• Free Flow of Info
Changing Strategies
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
• All new relationships start with a conversation of one type or another.
New Relationships
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
• Start the conversation where they already are, and on their own terms.
New Relationships
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
• Start the conversation where they already are, and on their own terms.
Social Media
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Social Networks
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Video Sharing
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Micro-Blogging
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Photo-Sharing
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Events
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Bookmarking
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
PPT Sharing
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Video Streaming
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Widgets
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Miscellaneous
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Blogging
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
• Less Effective
• Expensive
• Slow
Mass Media vs. Social Media
• Effective
• Inexpensive
• Immediate
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
• A coordinated collection of marketing sub-stations, or “satellites”, fully-integrated.
Satellite Marketing™
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
1. Target Markets
2. Strategy Development
3. Satellite Development
4. Deployment & Participation
5. Assessment & Measurement
Satellite Marketing™
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Satellite Marketing™
• Utilize Social Media, Networks and Functionality for Sales & Marketing
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Satellite Marketing™
• Reply to Trends, Crises, and Opportunities in a timely fashion.
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Satellite Marketing™
• Change the Sales Machine into a Customer Relationship
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Satellite Marketing™
• Develop Relationships with Prospects, Customers, Industry and Media.
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Satellite Marketing™
• Promote the Sampling and Sales of Products and Services.
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Satellite Marketing™
• Supplement Traditional Media Planning with Social Media Planning.
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Satellite Marketing™
• Increase Brand Awareness, Participation, Engagement, Reach and Audience.
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
• Learn more at www.ideahaus.com• [email protected]
Satellite Marketing™