Libraries, Librarians & Social Networking

Libraries, Librarians & Social Networking

Social NetworkingSocial Networking

used by individuals, organizations, businesses and others

used to connect with others, sharing interests, causes, services, etc.

leads to Social Capital – connections within and between social networks

A few examples…A few examples…

FacebookFacebook

Statistics

• 901 million monthly active users at the end of March 2012

• Approximately 80% of monthly active users are outside the U.S. and Canada

• 526 million daily active users on average in March 2012

• 488 million monthly active users used Facebook mobile products in March 2012, and more than 500 million mobile monthly active users as of April 20, 2012

http://www.facebook.com/press/info.php?statistics

FacebookFacebook

Statistics

•During March 2012, on average 398 million users were active with Facebook on at least six out of the last seven days

•More than 125 billion friend connections on Facebook at the end of March 2012

•On average more than 300 million photos uploaded to Facebook per day in the three months ended March 31, 2012

•An average of 3.2 billion Likes and Comments generated by Facebook users per day during the first quarter of 2012

•More than 42 million Pages with ten or more Likes at the end of March 2012

•Facebook is available in more than 70 languages

http://www.facebook.com/press/info.php?statistics

TwitterTwitter

Statistics

• Over 100 million active users

• 50% of active Twitter users sign in daily

• Over 250 million “tweets” are posted daily

http://ansonalex.com/infographics/twitter-usage-statistics-2012-infographic/

YouTubeYouTubeStatistics

• 60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second

• Over 4 billion videos are viewed a day

• Over 800 million unique users visit YouTube each month

• Over 3 billion hours of video are watched each month on YouTube

• More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years

• 70% of YouTube traffic comes from outside the US

• YouTube is localized in 39 countries and across 54 languageshttp://www.youtube.com/t/press_statistics

FlickrFlickr

Statistics

• over 5.5 billion images

• more than 80% are public

http://en.wikipedia.org/wiki/Flickr

PinterestPinterest

Statistics

• Pinterest users spend an average of almost 16 minutes on the site per visit (12.1 for Facebook)

• As of January 2012, Pinterest had received just under 12 million unique visits

• Pinterest receives almost 1.5 million visitors each day

• Pinterest provides more referral traffic to other sites than Google+, YouTube and LinkedIn combined

http://ansonalex.com/infographics/pinterest-usage-statistics-2012-infographic/

So…why is this important?So…why is this important?

As of February 2012, 66% of online adults use social networking sites.

Pew Internet: Social Networking

Libraries & Social NetworkingLibraries & Social Networking

Value…

• social interactions affect productivity and connectivity

Specific populations…

• a way to provide information and services to members where they live

• additional access points to the library

Goals for librariesGoals for libraries

promote services

promote collections

promote events

promote resources

facilitate communication

Librarians & Social NetworkingLibrarians & Social Networking

Value…

• social contacts affect the productivity of individuals

Individual librarians…

• share information and services with colleagues and peers

• form relationships and create personal learning networks

Goals for librariansGoals for librarians

share service ideas and models

share professional and library resources

facilitate collaboration

What can you do?What can you do?

learn a new tool’s culture

play, experience, use

explore Facebook apps, like some Facebook pages, join some Facebook groups

create a Twitter account and connect with librarians

add some favorites to YouTube

browse – see who’s using Flickr and what images they are uploading

create a board and begin pinning with Pinterest

Then…Then…

figure out what you can add that your library members might find interesting or useful