social personas:how different is the real you from the social media you? implications for social...
DESCRIPTION
when Generation Y want to look their best and present the best image in Facebook and other social networks, what are the implications for social marketers and brands wanting to engage? This is a tongue in cheek, thought starter presentation, presented at Social Media Club Sydney SMCSYD Social Personas event.TRANSCRIPT
Social Personas:
How different is the social media you from the real you?
Implications for social marketers
Gen Y Gen X Gen Y Male
Gen Y Female
Posting a status that is designed to draw compliments/ feedback from your friends 37% 18% 32% 41%
Un-tag yourself from unflattering photos 32% 9% 22% 42%
Searching through hundreds of photos of yourself to use as the perfect Facebook profile picture
26% 16% 19% 33%
Updating your status whenever you are in an exotic/cool location/to make your friends jealous
24% 11% 21% 26%
Pose for photos then use it as your Facebook profile picture 22% 9% 19% 24%
Spending time drafting your status before you post it online 21% 9% 18% 24%
Say yes to friend requests from people you don’t know to boost your friend numbers 15% 9% 21% 10%
Tagging photos of yourself in envious places to make your friends jealous 12% 5% 14% 11%
Photoshop pictures before publishing onto Facebook 11% 5% 8% 13%
Have hundreds of friends on Facebook even though you don’t really know 90% of them 10% 8% 13% 8%
Spend hours updating your status throughout the day to let friends know what you are up to or how you are feeling
10% 6% 10% 10%
Hunt for good looking people to join up as friends 6% 3% 10% 2%
Signing up for heaps of apps and programs to make you look clued-in 6% 3% 9% 3%
Look for a hot date on Facebook 5% 4% 9% 1%
Source: Ipsos
Evidence of behaviour regarded as superficial
Social media amplifies cultural truths
Superficiality and narcissm are rewarded
Keeping up with the Jones’
The brands you like define you
Because a friend did it
Loyal customer of that brand
I want to get info from that brand
facebook: 60% of the audience is > 25 yrs
25-34 yr. is the fastest growing segment
YouTube: skews Gen Y & male
social shopping
make sure there’s a decent prize
look good to friends
leverage laziness
3 billion “likes” per day
play on insecurities
Tiphereth Gloria
www.digitaltip.com.au
twitter.com/tiphereth