SOCIAL. SAFE. SMART.

Presentation TitleSocial Media

The average teen spends 2 hours and 20 minutes online each day.

Teens spend 79% of their time online in social networks.

87% comment on friends posts.

86% post their own updates.

82% post a photo or video.

Be safe. Be smart.

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BE SAFE – Predators

• An estimated 42% of teens say they have accepted friend requests from people they didn’t know.

• Approximately 25-30% of social networking accounts are fake.

• 82% of online sex crimes are initiated through social networking sites.

• 65% of online sex offenders used the victim’s social networking site to gain information about the victim’s home and school addresses.

Social MediaBe safe. Be smart.

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BE SAFE – Identity Theft

• Identity theft is the misuse of someone’s personal data to commit fraud, including opening bank accounts, misusing credit cards, filing fraudulent tax returns, etc.

• In 2012, about 12.6 million Americans were reportedly victims of identity theft, an increase from 11.6 million the year before.

• An estimated 63% of minors have replied to email scams asking you to update your social networking profiles.

• Identity theft of minors is a growing problem; it is more difficult to detect and resolve than an adult’s because it is often not discovered until significant damage is done.

Social MediaBe safe. Be smart.

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BE SAFE – How to Protect Yourself

• Use the least amount of information necessary to register for and use the site or app.

• Vary your passwords and change them regularly.

• Never post your phone #, social security #, driver’s license #, student ID #, or your address.

• Do not connect with people you do not know, even if they are a friend of a friend.

• Turn off GPS locator on cell phones to prevent GEO tagging your photographs.

• Use the highest level of privacy settings that the site allows. Do not settle for the default settings.

Social MediaBe safe. Be smart.

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BE SMART – Purpose & Privacy

Know each platform’s purpose & privacy settings and use them appropriately.

• Facebook – keep private, limit access to family/friends; understand that your friends’ pages also disseminate your information

• Twitter – great tool for networking and sharing information; tricky mix of personal and professional; privacy tools exist but are not foolproof

• LinkedIn – purely professional use; may not have a profile here yet, but as you enter workforce this is a great resource; no personal posts

• Instagram – 90% of users are 35 or younger, which makes this a highly attractive platform for apparel, entertainment and media brands (i.e. targeted advertising)

Social MediaBe safe. Be smart.

Presentation Title

The best way to insure no one sees something embarrassing is to never post it to begin with.

BE SMART – Nothing posted is ever fully private

“Sometimes people confuse social media with Las Vegas. They

believe that their words and actions are contained on social media.

They are shocked when something they posted on Facebook nine

months ago is brought up in a job interview. They are surprised

when something mean they posted gets back to the person they

posted about.”

- Jon Acuff,New York Times bestselling author

Social MediaBe safe. Be smart.

Presentation Title

BE SMART – Who’s Watching?

Social MediaBe safe. Be smart.

• College admissions – An estimated 25-30% routinely check social media profiles of applicants; others report checking online profiles if application seems too good to be true or if a student is “on the bubble” for admission.

• College athletic recruiters/coaches – Assume they all are. Show NCSA Athletic Recruiting video through 2:38: http://youtu.be/Z43xoESodO0

• College coaches & athletic departments – Most have social media policies stating your accounts will be monitored.

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BE SMART – Who’s Watching?

Social MediaBe safe. Be smart.

• Future employers

Source: Reppler.com

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BE SMART – Who’s Watching?

Social MediaBe safe. Be smart.

• Future employers

Source: Reppler.com

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BE SMART – Digital Reputation

“Regardless of age, regardless of position, regardless of the business

we happen to be in, all of us need to understand the importance of

branding. We are CEOs of our own companies: Me Inc. To be in

business today, our most important job is to be head marketer for

the brand called YOU.”

Tom PetersFast Company Magazine

Business Management Writer

Social MediaBe safe. Be smart.

Social media is a powerful branding tool when used correctly.

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BE SMART – Digital Reputation

Social MediaBe safe. Be smart.

Source: Reppler.com

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BE SMART – Digital Don’ts

• Do not use profanity or vulgar language. Do not allude to it. Retweeting, liking or favoriting posts with profanity is the same as using it yourself.

• Don’t engage in an argument online.

• Avoid opinionated topics, especially around politics and religion.

• Things that are said in private settings should stay there – don’t share them online.

• Multiple mentions of the same business could be construed as endorsement, which is prohibited according to NCAA legislation.

• Do not post pictures of behavior or settings that may be interpreted as questionable.

Show NCSA Athletic Recruiting video from 2:39-4:50: http://youtu.be/Z43xoESodO0

Social MediaBe safe. Be smart.

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BE SMART – Digital Do’s

• Stay positive.

• Use social media to your advantage. Be a brand advocate for yourself.

• Show your personality; post the why not the what.

• Spelling and grammar matter, so check yourself and use abbreviations and internet slang sparingly.

• Carefully consider possible repercussions of what you post before you post. Would you say it in front of a college admissions officer or a future employer?

Social MediaBe safe. Be smart.

Presentation Title

BE PRESENT

Social MediaBe safe. Be smart.

Remember the value of real interaction. Engage offline.

LOOK UP:

http://youtu.be/Z7dLU6fk9QY