social selling and digital selling best practices

An Introduction to Digital Selling Best Practices

November 25, 2015

Brought to you by Boulder SEO Marke4ng www.boulderseomarke4ng.com and rFactr www.rfactr.com

Your Presenters Julio Viskovich VP of Marketing at rFactr Forbes Top 30 Social Selling Thought Leader [email protected] @juliovisko www.linkedin.com/in/socialselling Chris Raulf Founder & Digital Marketing Expert Boulder SEO Marketing [email protected] @swisschris www.linkedin.com/in/chrisraulf

www.rfactr.com www.boulderseomarke4ng.com

www.socialmediaexaminer.com/how-to-encourage-employees-to-share-your-content-on-linkedin

Agenda

ü  The Case for Implemen0ng a Digital Selling and Employee Advocacy Program

ü  Crea0ng A Ripple Effect ü  LinkedIn ü  Your LinkedIn Profile -‐> First Impressions MaHer ü  Amplifying Content on LinkedIn ü  LinkedIn Groups ü  Automa0ng the Process ü Ques0ons & Answers


The Case for Social Media Employee Advocacy Programs Companies spend a great deal of 0me, effort and money to gain followers in their content and social media communi0es. This groundwork needs to set the stage for employees, the greatest advocates and brand ambassadors, to engage with communi0es in a meaningful way. By geQng employees involved, they will represent the company as a cohesive team and take a leadership role in defining best prac0ces in brand management as it relates to social media. -‐> Par4cipa4on in the program needs to be op4onal. If employees decide to join the program, they should be expected to: •  Update their profile on LinkedIn (and other applicable social media networks) •  Follow the company’s LinkedIn Company page and various LinkedIn Showcase pages •  Share the company’s capabili0es and content (ar0cles, videos, news releases, etc.) with

their network on LinkedIn •  Connect with fellow company colleagues not currently in their network •  Endorse and recommend colleagues for key skills


Crea4ng A Ripple Effect Together as a team, you’ll be able to reach hundreds if not thousands of people who may be interested in reading and engaging with your company’s content. Just think about it this way; let’s say that 30 of your employees help share and promote content to an average of 100 applicable connec4ons. This means that poten4ally 3,000 people could see and engage with the content. Even if only a small percentage of these newly reached people engage with, share or like our content, our content could drama0cally extend it’s reach and be seen by thousands of people poten0ally in need of your products or services.


Source: LinkedIn

Why LinkedIn?

A complete and professionally looking LinkedIn profile is an important part of this program. Your LinkedIn profile may be the first impression a poten0ally new customer will get from your company, and also from you as a company brand ambassador. Make sure to at least: •  Claim your vanity URL •  Add or change your picture •  Set the correct industry descrip0on •  Update your Summary sec0on •  Add rich media to your Summary sec0on •  Update your Experience sec0on •  Link your current posi0on to the LinkedIn

company page •  Update and op0mize your contact informa0on

Your LinkedIn Profile: It’s All About First Impressions


Sharing and Amplifying Content on LinkedIn: Company Assets


Sharing and Amplifying Content on LinkedIn

Time permiQng, but ideally once or twice each week, make sure to visit the LinkedIn profiles of your co-‐workers, the LinkedIn Company Page and Showcase Pages and “Like” and / or “Share” the content displayed on these pages. You may also add comments by clicking on “Comment”.

A Quick Word About LinkedIn Groups

•  As of now, you can join up to 50 groups •  LinkedIn Groups are micro-‐

communi0es; make sure to read the group rules before pos0ng informa0on

•  Do a search for industry related groups and join at least 5 relevant groups

•  Make sure to like and comment on other posts of your colleagues

•  If you comment, your photo will be displayed

•  Post to create interest, show knowledge and thought leadership

•  You are also able to direct message other group members

LinkedIn Groups are a great way to reach a broad a large group of people poten0ally interested in reading our content. The Group feature is located under the “Interests” sec0on.


Automa4ng the Process


Julio Viskovich VP of Marketing at rFactr Forbes Top 30 Social Selling Thought Leader [email protected] @juliovisko www.linkedin.com/in/socialselling Chris Raulf Founder & Digital Marketing Expert Boulder SEO Marketing [email protected] @swisschris www.linkedin.com/in/chrisraulf


Thank you!

Questions?