social six pack: simple tools to master the most popular networks
TRANSCRIPT
SOCIAL SIX PACKSimple steps to master the most popular
networks
SOCIAL MEDIA 101
• It’s a 24/7 gig, for the most part (in other words, it needs to be a
routine)
• It requires both quantity and quality
• Gary V. recommends to go where the eyeballs are (everywhere) -
but match your brand with the right social network first
• Be professional (GSP/tone)
• Find a genuine voice
• Be responsive (which is not as easy as it sounds)
MARKETING & BOXING
• Marketing used to be a quick knockout:
• Print, TV, Radio, Internet
• Businesses punched as hard and as often as possible
• Marketing (storytelling) is now a sparring match
• Because of social, customers demanded a change: They wanted to be paid attention to
• Marketing now consists of a bunch of jabs (stories, relevant content, memes, etc.), a chance to interact and voice concerns/complaints before you try to land the right hook (a call to action)
– Gary Vaynerchuk (and everyone with common sense)
“Content for the sake of content is pointless.”
GREAT CONTENT (JABS)
1. It’s native
GREAT CONTENT (JABS)
1. It’s native
2. It doesn’t interrupt
GREAT CONTENT (JABS)
1. It’s native
2. It doesn’t interrupt
3. It doesn’t demand
(often)
GREAT CONTENT (JABS)
1. It’s native
2. It doesn’t interrupt
3. It doesn’t demand
(often)
4. It leverages pop culture
GREAT CONTENT (JABS)
1. It’s native
2. It doesn’t interrupt
3. It doesn’t demand
(often)
4. It leverages pop culture
5. It’s micro
GREAT CONTENT (JABS)1. It’s native
2. It doesn’t interrupt
3. It doesn’t demand
(often)
4. It leverages pop culture
5. It’s micro
6. It’s consistent & self
aware
A GREAT RIGHT HOOK
1. The call to action is
simple and easy to
understand.
2. It is perfectly crafted to
mobile and all digital
devices.
3. It respects the nuances
of the social network in
which you are using.
STORYTELL ON FACEBOOK
• “Familiarity breeds acceptance”
• What is EdgeRank?
• EdgeRank makes responses to
jabs incredibly important
• 3-5% of your following will see your
content (and dropping)
• You have to stay vigilant with
Facebook’s changes
• You have to continually jab
• You have to target
STORYTELL ON FACEBOOK
STORYTELL ON FACEBOOK
STORYTELL ON FACEBOOK
STORYTELL ON FACEBOOK
STORYTELL ON FACEBOOK
STORYTELL ON FACEBOOK
FACEBOOK VIDEO IS HUGE RIGHT
NOW
FACEBOOK FACT: FIND A
STORY
LISTEN ON TWITTER
• What is Twitter’s main value?
• “Content often has far less
value than context”
• Prime for engagement - why?
• Users are constantly looking
for attention from strangers
• Community building and
customer service are key
• Search for conversation
LISTEN ON TWITTER
LISTEN ON TWITTER
LISTEN ON TWITTER
LISTEN ON TWITTER
LISTEN ON TWITTER
LISTEN ON TWITTER
EAVESDROP ON TWITTER
TWITTER TIP: JUST SIGN UP AND
LISTEN
GETTING ARTSY ON
INSTAGRAM• Challenges for marketers:
• No links and no shares
• A great place to share beautiful
content (images)
• Don’t share ads, stock photos
• People want original “art,” not
commercials
• Younger audience
• Go crazy with hashtags
GETTING ARTSY ON
GETTING ARTSY ON
GETTING ARTSY ON
INSTAGRAM IDEA: LOOK FOR
ANGLES
“GOOD ENOUGH” FOR YOUTUBE
• More than 1 billion users
• 300 hours of video
uploaded every minute
• Billions of video views
every day
• Mobile: half of video
views
VIDEO VIEW: BE “GOOD
ENOUGH”
GLAM IT UP ON PINTEREST
• If your brand or product is focused
on women (which most are), you
need to be on Pinterest
• Women outnumber men 5:1
• We love reminders of who we are
and who we want to be (bumper
stickers, photos on lockers, etc.)
• Much more successful conversion
rate than Facebook or Twitter
• Content must be visually appealing
• Build a community (re-pin)
GLAM IT UP ON PINTEREST
GLAM IT UP ON PINTEREST
PINTEREST PRO: BE THE PERSON YOU WANT
TO BE
SNAP OF THE MOMENT• Launched in Sept. 2011
• Already at 100 million
active users
• 400 million snaps per
day
• Snaps “disappear” after a
set amount of time
• 71% of users are under
25
SNAPCHAT SOLUTION: CAPTURE A
MOMENT
T: @DALEBLASINGAME
I: DALEBLASINGAME
S: DALEBLASINGAME