social strategy: a conversation around challenges in social business
Post on 21-Oct-2014
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DESCRIPTION
Hahn, Texas, a public relations & communications firm in Austin, Texas, welcomes Social Distillery, a social media marketing agency, into their home with a happy hour celebration & conversation around social media.TRANSCRIPT
![Page 1: Social Strategy: A Conversation Around Challenges in Social Business](https://reader034.vdocuments.net/reader034/viewer/2022051816/54457a78afaf9ff32a8b456a/html5/thumbnails/1.jpg)
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Social. Strategy. Delivered.
How does my company scale social media implementation strategically across the entire organization?
How does my company determine the ROI of social media?
Does my company need to have a social media presence?
How do I stay up to date with social media trends and best practices?
Other
10.3%
56.4%
7.7%
7.7%
17.9%
Survey Question: What's Your Biggest Challenge in Social Business?
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Social. Strategy. Delivered.
Social Media has a
STRONG INFLUENCE on your website’s
search engine ranking, especially Google+.
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Social. Strategy. Delivered.
!"#$%&'())$**
Texas Music Water increased their
Twitter community
over 300% in under 5 months.
![Page 5: Social Strategy: A Conversation Around Challenges in Social Business](https://reader034.vdocuments.net/reader034/viewer/2022051816/54457a78afaf9ff32a8b456a/html5/thumbnails/5.jpg)
Social. Strategy. Delivered.
What
KEY PERFORMANCE INDICATORS
does your company have in place to determine the
success or failure of
YOUR SOCIAL MEDIA INITIATIVES?
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Social. Strategy. Delivered.
Pinterest is now the 3RD MOST POPULAR
social network In the U.S. behind
Facebook and Twitter.
Pinterest drives MORE REFERRAL
TRAFFIC than Google+, LinkedIn and
YouTube combined.
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Social. Strategy. Delivered.
!"#$%&'())$**
IN LESS THAN SIX MONTHS,
Playboy Fragrances experienced:
227% change in daily reach
609% change in
community size
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Social. Strategy. Delivered.
What are your company’s BARRIERS
to successfully becoming
A SOCIAL BUSINESS?
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Social. Strategy. Delivered.
!"#$%&'())$**
Cisco Systems now has their Asia-Pacific PR team
using one Social Media Management System to publish,
listen, measure and optimize.
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Social. Strategy. Delivered.
What are your company’s SOCIAL MEDIA
GOALS and
WHAT STRATEGY do you have
in place to reach them?