social strategy for two-year colleges
Post on 21-Sep-2014
8 views
DESCRIPTION
A presentation on social media strategy for the Arkansas Association of Two-Year Colleges, focusing on building relationships with all target audiences.TRANSCRIPT
![Page 1: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/1.jpg)
Social StrategyBuilding Relationships One Tweet At a Time
Monday, October 19, 2009
![Page 2: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/2.jpg)
Communicating Today
Monday, October 19, 2009
![Page 3: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/3.jpg)
Things are a bit different
Monday, October 19, 2009
![Page 4: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/4.jpg)
Monday, October 19, 2009
![Page 5: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/5.jpg)
Monday, October 19, 2009
![Page 6: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/6.jpg)
85% of college admissions offices report they use at least one form of social media:
Monday, October 19, 2009
![Page 7: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/7.jpg)
85% of college admissions offices report they use at least one form of social media:
61% social networking
Monday, October 19, 2009
![Page 8: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/8.jpg)
85% of college admissions offices report they use at least one form of social media:
61% social networking
48% video blogging
Monday, October 19, 2009
![Page 9: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/9.jpg)
85% of college admissions offices report they use at least one form of social media:
61% social networking
48% video blogging
41% blogging
Monday, October 19, 2009
![Page 10: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/10.jpg)
85% of college admissions offices report they use at least one form of social media:
61% social networking
48% video blogging
41% blogging
36% message boards
Monday, October 19, 2009
![Page 11: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/11.jpg)
85% of college admissions offices report they use at least one form of social media:
61% social networking
48% video blogging
41% blogging
36% message boards
16% podcasts
Monday, October 19, 2009
![Page 12: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/12.jpg)
85% of college admissions offices report they use at least one form of social media:
61% social networking
48% video blogging
41% blogging
36% message boards
16% podcasts
10% wikis
Monday, October 19, 2009
![Page 13: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/13.jpg)
Monday, October 19, 2009
![Page 14: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/14.jpg)
UpTake now has 20 million consumer reviews of the hospitality industry
Monday, October 19, 2009
![Page 15: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/15.jpg)
UpTake now has 20 million consumer reviews of the hospitality industry
Arkansas has 502,880 18+ Facebook users
Monday, October 19, 2009
![Page 16: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/16.jpg)
UpTake now has 20 million consumer reviews of the hospitality industry
Arkansas has 502,880 18+ Facebook users
Arkansas has more than 25,000 Twitter users in Little Rock
Monday, October 19, 2009
![Page 17: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/17.jpg)
Don’t Get Lost in the Crowd
Monday, October 19, 2009
![Page 18: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/18.jpg)
What’s Your Goal?
Monday, October 19, 2009
![Page 19: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/19.jpg)
Specify an outcome (To increase, to decrease, to maintain)
State the level of change (from 10% to 20%)
Set a target date (by December 2010)
Measurable Objectives
Monday, October 19, 2009
![Page 20: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/20.jpg)
What Is Your Objective?
Create awareness?
Encourage connection?
Inspire loyalty?
Create ambassadors?
Monday, October 19, 2009
![Page 21: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/21.jpg)
“Strategy without tactics is the slowest route to victory. Tactics without strategy
are the noise before the defeat.”
- Sun Tzu, The Art of War
Monday, October 19, 2009
![Page 22: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/22.jpg)
Set Your Strategy: How Are You
Getting There?Monday, October 19, 2009
![Page 23: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/23.jpg)
Monday, October 19, 2009
![Page 24: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/24.jpg)
Who are you trying to reach? Parents? Current students? Potential students? Alumni? Business professionals? Area residents? Where are these people online?
Go back to those goals and objectives. What spells success for you?
What tools can you manage best with your time and resources? What will be the best ROI for you?
Monday, October 19, 2009
![Page 25: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/25.jpg)
Monday, October 19, 2009
![Page 26: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/26.jpg)
Relationship Building: Two-Way Communication
Monday, October 19, 2009
![Page 27: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/27.jpg)
Two-Way Communication
Monday, October 19, 2009
![Page 28: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/28.jpg)
Two-Way Communication
Initiate conversation
Monday, October 19, 2009
![Page 29: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/29.jpg)
Two-Way Communication
Initiate conversation
Ask for feedback and response
Monday, October 19, 2009
![Page 30: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/30.jpg)
Two-Way Communication
Initiate conversation
Ask for feedback and response
Maintain dialogue and interaction with your brand
Monday, October 19, 2009
![Page 31: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/31.jpg)
Remember!
Monday, October 19, 2009
![Page 32: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/32.jpg)
Long-term relationships do NOT start with
short-term campaigns.
Monday, October 19, 2009
![Page 33: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/33.jpg)
But short-term campaigns are READILY
supported by long-term relationships.
- Todd Defren, @TDefren
Monday, October 19, 2009
![Page 34: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/34.jpg)
Things I’m Continually Learning
Monday, October 19, 2009
![Page 35: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/35.jpg)
Be Real.
Monday, October 19, 2009
![Page 36: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/36.jpg)
CharityWater.orgtwitter.com/scottharrison
Monday, October 19, 2009
![Page 37: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/37.jpg)
Post frequently and consistently.
Monday, October 19, 2009
![Page 38: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/38.jpg)
Arkansas Repertory Theatretwitter.com/theRep
Monday, October 19, 2009
![Page 39: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/39.jpg)
Be valuable.
Monday, October 19, 2009
![Page 40: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/40.jpg)
QuickBookshttp://community.intuit.com/quickbooks
Monday, October 19, 2009
![Page 41: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/41.jpg)
Listen. Listen. And listen some more.
Monday, October 19, 2009
![Page 42: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/42.jpg)
Southwest Airlinestwitter.com/SouthwestAir
Monday, October 19, 2009
![Page 43: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/43.jpg)
Then Respond.
Monday, October 19, 2009
![Page 44: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/44.jpg)
Dell’s IdeaStormwww.ideastorm.com
Monday, October 19, 2009
![Page 45: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/45.jpg)
Think beyond your doors.
Monday, October 19, 2009
![Page 46: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/46.jpg)
Adobehttp://blogs.adobe.com/jnack/
Monday, October 19, 2009
![Page 47: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/47.jpg)
Integrate Your Tools.
Monday, October 19, 2009
![Page 48: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/48.jpg)
Whole Foodshttp://blog.wholefoodsmarket.com
Monday, October 19, 2009
![Page 49: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/49.jpg)
Whole Foodswww.wholefoodsmarket.com/video
Monday, October 19, 2009
![Page 50: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/50.jpg)
Whole Foodstwitter.com/WholeFoods
Monday, October 19, 2009
![Page 51: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/51.jpg)
Whole Foods Little Rocktwitter.com/WholeFoodsLTR
Monday, October 19, 2009
![Page 52: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/52.jpg)
Make time to tweet.
Monday, October 19, 2009
![Page 53: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/53.jpg)
Starbuckstwitter.com/Starbucks
Monday, October 19, 2009
![Page 54: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/54.jpg)
General Motorstwitter.com/GMblogs
Monday, October 19, 2009
![Page 55: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/55.jpg)
Embrace the negative when it comes
(because it will).
Monday, October 19, 2009
![Page 56: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/56.jpg)
Whole Foods CEO Blogwww.wholefoodsmarket.com/blog
Monday, October 19, 2009
![Page 57: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/57.jpg)
Monday, October 19, 2009
![Page 58: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/58.jpg)
Monday, October 19, 2009
![Page 59: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/59.jpg)
Monday, October 19, 2009
![Page 60: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/60.jpg)
Monday, October 19, 2009
![Page 61: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/61.jpg)
Monday, October 19, 2009
![Page 62: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/62.jpg)
Engage. Engage. Engage.
Monday, October 19, 2009
![Page 63: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/63.jpg)
Buy a handheld camcorder.
Monday, October 19, 2009
![Page 64: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/64.jpg)
Measure.
Monday, October 19, 2009
![Page 65: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/65.jpg)
Communiversitywww.communiversity.com
Monday, October 19, 2009
![Page 67: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/67.jpg)
College Prowlerwww.collegeprowler.com
Monday, October 19, 2009
![Page 68: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/68.jpg)
Campus Buddywww.campusbuddy.com
Monday, October 19, 2009
![Page 69: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/69.jpg)
Rate My Professorswww.ratemyprofessors.com
Monday, October 19, 2009
![Page 70: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/70.jpg)
The College Blog Networkwww.thecollegeblognetwork.com
Monday, October 19, 2009
![Page 72: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/72.jpg)
YouTube EDUwww.youtube.com/edu
Monday, October 19, 2009
![Page 73: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/73.jpg)
The University Reviewwww.theuniversityreview.com
Monday, October 19, 2009
![Page 74: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/74.jpg)
Higher-EducationCase Studies
Monday, October 19, 2009
![Page 75: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/75.jpg)
Wittenberg Universitywww9.wittenberg.edu/wittnation
Monday, October 19, 2009
![Page 76: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/76.jpg)
University of Minnesota Carlson MBA Programtwitter.com/CarlsonMBA
Monday, October 19, 2009
![Page 77: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/77.jpg)
Smith Collegewww.facebook.com/smithcollege
Monday, October 19, 2009
![Page 78: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/78.jpg)
Capital Universitywww.willyou.capital.edu
Monday, October 19, 2009
![Page 79: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/79.jpg)
Olivet Nazarene Universitywww.seewhatsonu.com
Monday, October 19, 2009
![Page 80: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/80.jpg)
Random Resources
Monday, October 19, 2009
![Page 81: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/81.jpg)
Beth Kanter’s Nonprofit Social Media Bloghttp://beth.typepad.com/beths_blog
Monday, October 19, 2009
![Page 82: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/82.jpg)
Mashablewww.mashable.com
Monday, October 19, 2009
![Page 83: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/83.jpg)
KDPaine’s PR Measurement Bloghttp://kdpaine.blogs.com
Monday, October 19, 2009
![Page 84: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/84.jpg)
Brian Soliswww.briansolis.com
Monday, October 19, 2009
![Page 85: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/85.jpg)
Forrester Research “Groundswell” Bloghttp://blogs.forrester.com/groundswell
Monday, October 19, 2009
![Page 86: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/86.jpg)
Todd Defren’s PR-Squared Blogwww.pr-squared.com
Monday, October 19, 2009
![Page 87: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/87.jpg)
HootSuitewww.hootsuite.com
Monday, October 19, 2009
![Page 88: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/88.jpg)
TweetDeckhttp://tweetdeck.com/beta/
Monday, October 19, 2009
![Page 89: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/89.jpg)
Monday, October 19, 2009
![Page 90: Social Strategy for Two-Year Colleges](https://reader038.vdocuments.net/reader038/viewer/2022110113/541efe677bef0a5b188b798b/html5/thumbnails/90.jpg)
Monday, October 19, 2009