tools for online advocacy:

building power on the web 2.0

Phillip Djwa - Agentic Communications - phillip@agentic.ca

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Phillip Djwa, Principal

We provide web development and design

along with strategic planning for medium

to large social change organizations.

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Social Change Web Developers

•ADVOMATIC

•Echo Ditto

•Communicopia

•Development Seed

•BIRO Creative

•Free Range Studios

•Community Bandwidth

•Fission Strategy

•Web Collective

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online possibilities

• increase your audiences (expand sphere of influence and engage existing

audience)

• engage them into taking specific action (mobilize)

• you can organize (volunteers, movement)

• inform audience about the issue (education)

• you can develop campaigns

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your process

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what is your basic platform?

infrastructure

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but first, a note on

Open Source

Open source software is built by

people working together for each other

infrastructure

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What are you going to do?

highly tactical

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relationships

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functional model

Collaborate

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Talk

email blasts, blogs, donor, volunteer, social media

media sharing, advertising, etc

highly collective

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CanadaHelps

highly collective

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Social Media

Ways to share

highly collective

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BUT don’t forget email!!

Ways to share

highly collective

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How do you know it’s working?

highly collective

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Listen

Media, bloggers, news, online feeds, etc

highly collective

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Measure

Email, donations, impact.

highly collective

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Surveymonkey

highly collective

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Salesforce

highly collective

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What are some other interesting tools?

highly collective

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Thank you!

http://delicious.com/juhwawa/sttd

Phillip Djwa

phillip@agentic.ca

highly communicative