social tv opinion piece

Social TV snippets Dubai October 2012 Benjamin Schwarz [email protected] 1 Social TV Word of mouth or word of Tweet (Slide deck prepared in 30 minutes)

Post on 13-Sep-2014

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Presentation that I put together to fill the slot of a no-show presenter on this subject. I had half an hour, so it's not even proof-read, and certainly not complete, but it turned into an opinion piece more than anything else. I realize that I don't believe any of the wishful startups will topple Twitter or Facebook ... unfortunately ...

TRANSCRIPT

Social TV snippets Dubai October 2012

Benjamin Schwarz [email protected] -‐ 1

Social TV

Word of mouth or word of Tweet (Slide deck prepared in 30 minutes)

Social TV snippets Dubai October 2012

Benjamin Schwarz [email protected] -‐ 2

Social what?

•  UnIl Apple invented the iPhone 3G, people had given up on mobile Internet

•  UnIl the second screen became a reality, people had given up on social TV.

Social TV snippets Dubai October 2012

Benjamin Schwarz [email protected] -‐ 3

Screaming for screens

•  My Eureka moment came in March 2010 at Social Media forum in London – Social TV looks messy on the TV, but hey it will happen on a second screen Doh!

•  One excepIon: get invited to NDS demo of 6K TV of the future, otherwise even in HD there just isn’t enough real estate: – Bloomberg TV makes me sea-‐sick CQFD

Social TV snippets Dubai October 2012

Benjamin Schwarz [email protected] -‐ 4

Challenges remain

•  Intermingling personal devices with secure login and unsecure family TV

•  What if I don’t want to share what I’m watching?

•  Natural language processing – Twiaer hash tags can mean different things

•  Felix or Felix? – SoluIons?

•  GeolocaIon •  Time dimension

Social TV snippets Dubai October 2012

Benjamin Schwarz [email protected] -‐ 5

Can Face Book or Twiaer ever loose their crowns

•  FB & Twiaer totally dominate Social TV •  Both are totally frustraIng for social TV – What would a football fanaIc feel if they were tweeIng during goal ???

è they wouldn’t risk it

•  Over a hundred sexy startups are fixing this problem, 15 just for this year’s Super Bowl – Eg. GetGlue, Zeebox, Miso … wait for it

Social TV snippets Dubai October 2012

Benjamin Schwarz [email protected] -‐ 6

Just a snapshot

Source Ericsson

Social TV snippets Dubai October 2012

Benjamin Schwarz [email protected] -‐ 7

The kingdoms will prevail •  Remember the SMS

–  It is sIll a barbaric experience. –  Even when Whatsap came along to take this last cash-‐cow away from operators, it implemented a similar user experience !?!

–  Are we crazy? è  yes: we all use SMS as do our aunts! •  There’s a coming baale between program, channel and

plakorm to own the Social InteracIon user Experience: whose app do I use?

I believe Twiaer and FB will remain the core social TV apps. Companies like never.no will simply bring these to TV!