social videoiprospect-events.nl/wp-content/uploads/presentaties/08_daan_janso… · dentsu aegis...
TRANSCRIPT
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The media and creative opportunities
SOCIAL VIDEO
September 24th - Amsterdam
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WE ALL KNOW PEOPLE LIKE TO
ENGAGE WITH GREAT CONTENT
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AND THAT VIDEO IS THE MOST
ENGAGING FORM ON CONTENT
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WE ALSO KNOW THAT ONLINE ADS
CAN BE GREAT CONTENT, TOO.
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BUT THE TIMES, THEY ARE CHANGING
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Dentsu Aegis Network: Online Video Event 6
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Dentsu Aegis Network: Online Video Event 7
2013
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Dentsu Aegis Network: Online Video Event 8
2015
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Dentsu Aegis Network: Online Video Event 9
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INTRODUCTION OF AUTOPLAY
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Dentsu Aegis Network: Online Video Event 11
DID YOU KNOW THAT FACEBOOK ATTRACTS
OVER 4 BILLION VIDEO VIEWS ON IT’S
PLATFORM. EVERY. SINGLE. DAY?
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Dentsu Aegis Network: Online Video Event 12
2013 2015
AD = AD AD = CONTENT
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Dentsu Aegis Network: Online Video Event 13
SO LET’S FOCUS ON THE INTERSECTION OF
MEDIA AND SOCIAL VIDEO
MEDIA + CONTENT = SOCIAL VIDEO
OPPORTUNITY
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Dentsu Aegis Network: Online Video Event 14
AD SPEND IS GROWING. AND IS INCREASINGLY MOBILE
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Dentsu Aegis Network: Online Video Event 15
THE NUMBER OF OPTIONS ARE GROWING TOO
• Choose thumbnail
• 45 minutes max
• Include call to action
• Re-target audiences
based on viewed videos
• Autoplay standard
• Choose thumbnail
• 10 minutes max
• Include call to action
• Re-target audiences
based on viewed videos
• Autoplay standard
• Can include Vines
• Choose thumbnail
• 30 seconds max
• Include call to action
• Re-target audiences based
on viewed videos
• Autoplay standard
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Dentsu Aegis Network: Online Video Event
A FEW TIPS
16
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Dentsu Aegis Network: Online Video Event 17
REACH ENGAGEMENT ACTION
Metrics Number of views, % of
video viewed
Shares, likes, comments
CTR, leads, conversions
Audience Target audience Fans, Custom Audience of
CRM data and Lookalike
audiences
Custom Audience of CRM
data and Lookalike
audiences
Bidding type Cost per video video Cost per engagement Cost per action
Creative This could be your TVC Ensure the content is
optimised for social
Provide a strong call to
action
BE CLEAR ON YOUR OBJECTIVE
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Dentsu Aegis Network: Online Video Event 18
STAND OUT. BE DIFFERENT
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Dentsu Aegis Network: Online Video Event 19
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Dentsu Aegis Network: Online Video Event 20
FEWER & BIGGER = BETTER
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Dentsu Aegis Network: Online Video Event 21
VS
ALWAYS GO NATIVE. ALWAYS!
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Dentsu Aegis Network: Online Video Event 22
INCLUDE A CALL TO ACTION
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Dentsu Aegis Network: Online Video Event 23
USE VIDEO FOR STORYTELLING
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THINK ABOUT VERTICAL VIDEO
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CONSIDER LIVESTREAMING
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Dentsu Aegis Network: Online Video Event
IN SHORT
26
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Dentsu Aegis Network: Online Video Event 27
1. ONLINE VIDEO IS MOVING BEYOND JUST YOUTUBE
2. SOCIAL VIDEO ADOPTION IS GROWING RAPIDLY
3. MEDIA OPPORTUNITIES TO REACH YOUR TARGET
AUDIENCE ARE IMMENSE
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Dentsu Aegis Network: Online Video Event 28
USE VIDEO FOR STORYTELLING
SO WHAT ARE YOU WAITING FOR?
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Dentsu Aegis Network: Online Video Event 29
#OKLETSGO