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Dentsu Aegis EMEA Process Improvements & Automations Eve Tubby Regional Head of Process Improvements - DAN Matthew Tipper Business Growth & Partner Director - Rimilia

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Page 1: Dentsu Aegis EMEA Process Improvements & Automations...2x outperformed peer group average organic growth (2015 to 2017) 85top 100 advertisers 11,000clients 143countries 45,000passionate

Dentsu Aegis EMEA Process Improvements & Automations

Eve Tubby Regional Head of Process Improvements - DAN

Matthew Tipper Business Growth & Partner Director - Rimilia

Page 2: Dentsu Aegis EMEA Process Improvements & Automations...2x outperformed peer group average organic growth (2015 to 2017) 85top 100 advertisers 11,000clients 143countries 45,000passionate

D E N T S U A E G I S N E T W O R K

Who We Are

https://youtu.be/DDQulw7oJgk

We provide growth solutions and expert services that open up new business opportunities for our customers. Our global network delivers solutions for every stage of a customer lifecycle: Engage, Activate, Convert, Transact, Retain

Page 3: Dentsu Aegis EMEA Process Improvements & Automations...2x outperformed peer group average organic growth (2015 to 2017) 85top 100 advertisers 11,000clients 143countries 45,000passionate

D E N T S U A E G I S N E T W O R K

Who We Are and Our Top ClientsWe exist to help our clients win, keep and grow their best customers in the digital economy

1P&L for each market8global leadership agencies>60%of our revenue is driven by digital activity2xoutperformed peer group average organic growth (2015 to 2017)

85 top 100 advertisers11,000 clients143 countries45,000 passionate people

Page 4: Dentsu Aegis EMEA Process Improvements & Automations...2x outperformed peer group average organic growth (2015 to 2017) 85top 100 advertisers 11,000clients 143countries 45,000passionate

D E N T S U A E G I S N E T W O R K

CoE

4

How We Work With Our Stakeholders

ERP Soluti

on

Regional Process

Improvement Team

Market Finance Team/

Business Ops

BPO Vendors

Global IT

Request

Resolution

Automation assessment (Oceans 14)

Prioritisation(Seven samurai)

Page 5: Dentsu Aegis EMEA Process Improvements & Automations...2x outperformed peer group average organic growth (2015 to 2017) 85top 100 advertisers 11,000clients 143countries 45,000passionate

D E N T S U A E G I S N E T W O R K

Technology Selection PathTechnology Selection Path

Nature of the work?

Deterministic

Cognitive

FTE heavy?

Fregmenatation?Yes

Continuous Improvement

No

ArtificialIntelligence

OCR, WF & RPA

RPA

Standardise THEN Automate

IPA/BPM

Type of work?

Workflow enabled/Digital

Repetitive UI

Low

Paper basedHigh

Rimilia

Adonis

SharePoint-MSFlow, UiPath, Abbyy, PowerApps

UiPath

Blackline, Concur, D365

Excel VBA

Page 6: Dentsu Aegis EMEA Process Improvements & Automations...2x outperformed peer group average organic growth (2015 to 2017) 85top 100 advertisers 11,000clients 143countries 45,000passionate

D E N T S U A E G I S N E T W O R K

EMEA Process Improvements LandscapeCI, RPA, AI, WF, IPA

6

7High Impact ;

Easy to Implement

8High Impact ;

Hard to Implement

10Medium/Low Impact ; Easy to Implement

5Low Impact ;

Hard to Implement

Non D365• Reduction of Unbilled amount • Rimilia• Invoice processing RPA, workflow• Collection tracker

Non D365• Online vendor API with media system • Online vendor mgmt.• Media payable invoice processing RPA • Manual billing RPA • Client ads invoicing RPA

Non D365• EPD maximisation • BPC autoloads monthly/FC/Budget • Visual dashboarding – Power BI, Tableau • Vendor statement rec template • VAT reclaim

D365• Rimilia• Automated down/upload to & from D365,

Concur, Bank, Workflow • Data consolidation • Digitisation of AR processes • Timesheet reminder automation

D365• NWC/ complex automation from

multiple sources • Workflow • PO compliance • Activation

D365• Reduction of unbilled amount • MJE automation • Upload and Indexing on Regulatory Portals • Azure data storage with search engine,

PowerApps

Page 7: Dentsu Aegis EMEA Process Improvements & Automations...2x outperformed peer group average organic growth (2015 to 2017) 85top 100 advertisers 11,000clients 143countries 45,000passionate

Why Automate the Cash Allocation Process?

Source: Aite Group, IOFM

• Manual resources keying data

• Little Automation

• High Volume of Payments

• High Un-applied Cash

• Customer Service Issues

• High Manual Activity

• High Bank Fees

• Lack of IT Support

Businesses spend in excess of $100 billion annually on their receivables processes

Page 8: Dentsu Aegis EMEA Process Improvements & Automations...2x outperformed peer group average organic growth (2015 to 2017) 85top 100 advertisers 11,000clients 143countries 45,000passionate

The Solution

A Single Automated Global Platform that:• Accepts any payment type

• Cheques, BACS, MT940, BAI2, EDI820, Wire, EFT, Credit Card and more• Multiple currencies and same day payments

• Accepts all data• With or without remittance information• Works with any ERP

• Continuously learns and build intelligence

• Out of the box rules only requiring configuration

• Reduced un-applied cash

• Clears cash quicker in the day

• Ensures control and security

• Reduce bank fees

Page 9: Dentsu Aegis EMEA Process Improvements & Automations...2x outperformed peer group average organic growth (2015 to 2017) 85top 100 advertisers 11,000clients 143countries 45,000passionate

Solution Architecture Diagram – Cash Application

Page 10: Dentsu Aegis EMEA Process Improvements & Automations...2x outperformed peer group average organic growth (2015 to 2017) 85top 100 advertisers 11,000clients 143countries 45,000passionate

The Benefits of an AI-Driven Cash Application

Reduced Bank FeesImproved Productivity Better Cash Management

Risk Mitigation

Tangible Benefits

Page 11: Dentsu Aegis EMEA Process Improvements & Automations...2x outperformed peer group average organic growth (2015 to 2017) 85top 100 advertisers 11,000clients 143countries 45,000passionate

D E N T S U A E G I S N E T W O R K

RIMILIA IN NETHERLANDS

Auto Cash App For The Brave

1 1

1 1

• 900 transactions ~EUR 20m / month

• 0.2 FTE deployed

• 75 mins spent per day for cash application/ERP posting

• Manual cash application

Statistics pre Rimilia

Solution summary• Rimilia Cash tool by Rimilia specialises in automating cash application with added machine learning for highest

possible auto match rate• Uses standard sources of input: Open items ledger and Customer ledger from ERP (per Rimilia specifications)

and MT940 forms• Application output posted to ERP by a Robotic solution• Implementation time: 10-12 weeks (end to end)

Netherlands case study

• Auto-match rate 53% to 75% under 2 months, now at 92%

• 80% reduction in time spent, 0.16 FTE savings (apprx 260 hrs/year)

• BOT (by BCoE) does 100% of the ERP posting

Market specific achievements

• Works on any ERP

• Files operated through secure protocols

• Centralized MT940 files

• Helps with Bellin net settlements (receipts side)

• Go-Live in 3 months

• Auto-finder option for invoices without remittances

• Customised solution for Holding/Cash pool accounts

Common benefits

Interactive dashboards

Voice of customer – Eugene Boateng, FC Netherlands“Thanks to Rimilia’s intelligent software, our automated allocation system learns as it goes, right now already at 92% automatch and is only going to get better”

Bot credits: Bangalore

Page 12: Dentsu Aegis EMEA Process Improvements & Automations...2x outperformed peer group average organic growth (2015 to 2017) 85top 100 advertisers 11,000clients 143countries 45,000passionate

D E N T S U A E G I S N E T W O R K

CASH APPLICATION AUTOMATION

Rimilia Roadmap 2019-2021

1

Nov ‘18 Dec ‘19 Mar ‘20 Aug ‘20 Aug‘20Feb ‘20 Q4 ‘20Nov’19 Apr ‘20 Sep’20

Netherlands

Q3 ‘20 2021

Spain

France

UKItaly

Germany

May ‘20

Canada, MENA

US, Austria

Australia

NorwaySwedenDenmark Finland

Singapore, Switzerland

MalaysiaIndia,

Romania

Page 13: Dentsu Aegis EMEA Process Improvements & Automations...2x outperformed peer group average organic growth (2015 to 2017) 85top 100 advertisers 11,000clients 143countries 45,000passionate

NARROW AI APPLICATIONS

Scheduling sucks.

Ridiculously efficient AI software solves the hassle of scheduling meetings and

appointments.

Automated E2E Workflow Orchestration

1 + 2 + 3